A comparative study of male and female perceptions of service quality in fast food industry

The development of technology has brought about sudden shift in the economy towards service economy. It becomes important therefore that marketers need to bring marketing principles, theories,and strategies to bear in this emerging economy if they must satisfy their customers profitably. The study makes use of SERVQUAL, a research instrument developed by Parasuraman, Zeithaml and Berry to measure the impact of customer expectations on the perceptions of service quality. Three hypotheses were put forward and tested. The first hypothesis was to determine whether there was any difference between customer expectations and perceptions of fast food service. Dependent t-test was used and it was discovered that there was no significant difference between the two parameters. The second hypothesis was to determine whether there was difference between male and female expectations of service quality. Independent t-test was employed and it was found that there was no significant difference between the two parameters. The third hypothesis of the study was to determine whether there was difference between male and female perceptions of service quality. An independent t-test was also used for this hypothesis and it was discovered that there was no significant difference between the two parameters measure.Based on the findings above some of the recommendations made were:1. It is important that Nigerian fast food restaurants established a strong presence in the cyber space by having a functional website.2. There is a need for the fast food operators to improve upon working conditions, including salaries paid to workers in the sector

Assessing The Relationship Between Service Quality And Customer Satisfaction; Evidence From Nigerian Banking Industry

It is the performance of service that creates true customers: customers who buy more and who influence others to buy .However, Nigerian Banks have been found to be characterized by poor service quality. This study was therefore carried to examine the relationship between service quality and customer satisfaction. Two hypotheses were formulated in this study and appropriate statistical techniques employed to test the hypotheses were multiple regression and correlation. The study reveals that service quality has significant effect on customer satisfaction. The result also show that there is a relationship between gender and customer service. Conclusion was drawn and it was recommended based on the findings of the study that the banks should focus more on their customers rather than on the products and services, which they sell because customers are the true business of every compan

Education Marketing; Examining The Link Between Physical Quality Of Universities And Customer Satisfaction

The relevance of service environment in the delivery of quality services can not be over emphasized. The simultaneity of production and consumption of services makes it necessary for the students (consumers) to be in the servicescape. This unique feature makes qualitative infrastructure and enabling environment very crucial for quality delivery system. Educational services must embrace quality delivery system if it must remain the platform for true and sustainable development.  This study explores the link between the physical quality (enabling environment) of Nigerian Universities and customer satisfaction. Survey method and stratified sampling technique were employed for this study. Nine Universities were selected proportionately from Private, State and Federal Universities in south west, Nigeria. Two hypotheses were raised in the study. Descriptive statistics, ANOVA and regression analysis were employed for the test of the hypotheses. The findings revealed that there were significant differences among the three categories of Universities in terms of their physical quality imperatives. It was also confirmed that physical quality has significant effect on customer satisfaction. It was therefore recommended that concerted efforts must be made by the education stakeholders to invest on improving the infrastructural facilities of the Universities for better positioning in the global market place

An Empirical Analysis of the Effect of Stock Market Crisis on Economic Growth: The Nigerian Case

Stock market crashes are social phenomena where external economic events combine with crowd behavior and psychology in a positive feedback loop where selling by some market participants drives more market participants to sell. This study empirically established the relationship between stock market crisis and Nigeria’s economic growth and also showed the relationship between stock market price crash and the crisis itself. In this light, this paper examined the interactive influence of movements in the major indicators of the performance of the Nigerian Stock Exchange Market such as the Market Capitalization (MK), All Share Index (ASI), Number of Deals (NOD), Volume and Value of Stock (VV), Total Number of New Issues (TNI) and Inflation (INFR) on the Nigerian Gross Domestic Product (GDP) using data from 1985-2009. To achieve the two objectives stated above, the Ordinary Least Square (OLS) method was employed. To correct for the OLS result biasness the log was applied to GDP and MK and also AR(1) was introduced to the first model. The result shows that stock market crisis has a highly significant effect on Nigeria’s economic growth. The result also shows a significant relationship between stock market price crash and the market crisis itself. It is therefore recommended that in the face of the ongoing crisis in the global stock market, the Nigerian stock market authorities should aim at making the market meet a world class standard. Also, all the sectors of the economy should act in a collaborative manner such that optimum benefits can be realized from their economic activities in the Nigeria market even in the hub of global crisis

Global economic meltdown and its effects on human capital development in Nigeria: Lessons and way forward

Global economies around the world have experienced the most traumatic moments in the last one-decade. The crisis has been described by scholars, as perhaps been the worst financial crisis since the great economic depression of the 1930s. This paper lucidly examines the effects of global economic recession on the development of human capital with reference to Nigeria nation. The objectives of the paper among others are (i) To establish the level of the impact of global economic recession on development of skills of human capital in Nigeria (ii) To examine if there is any significant relationship between global economic recession and the motivation of human capital development in Nigeria among others. The paper uses survey method with two research hypotheses. Questionnaires were administered among academic staff of two Nigerian universities in the southwest part of Nigeria. Findings showed that the global economic recession has great impact on the development of skills of human capital in Nigeria. Findings also revealed that there exists a positive relationship between global economic recession and training and development of human capital in Nigeria. The paper offers useful policy recommendations, which include the need for government and appropriate agencies to put in place policies such as enabling environment that will lead to the growth and development of human capital in Nigeria. Government needs to put forward policies that minimize cost at all levels, maximize efficiency of output, training and retraining of goods hands; and that there is need to encourage better motivation of workers at every sector of the economy amongst others

Entrepreneurship Education and Venture Creation: A Systematic Review

Entrepreneurship education has flourished as a field of study attributed to its relevance/importance and role in accelerating the global economy’s financial well-being. Any worthwhile project may be sustained over the long run; thanks to education, which is a powerful force. In all civilizations, mature, developing, or undeveloped, education has long been seen as a powerful tool for upholding culture and achieving personal and societal liberty.  Despite its growing popularity, there is still much to learn about the nature of entrepreneurship education and its potential to change society. This study seeks to provide insight or knowledge about entrepreneurship education and venture creation by emphasizing current trends and areas for further research. The literature on entrepreneurship education gathered, assessed, and interpreted for this research between 2018 and 2023 came from a systematic review of published articles. The study looked at 25 studies from the literature on entrepreneurship training and business creation. Many distinct subjects have been examined, with entrepreneurship education and venture creation being the most thoroughly investigated area. The result established that entrepreneurship education programs had drawn growing interest. The findings of this research seek to assist decision-makers in entrepreneurship education by developing better solutions. However, this study recommends revamping current entrepreneurship education programs to encourage students to create innovative or creative ventu

An Exploratory Analysis of Market Orientation and Perceived Corporate Image in Education Marketing: A Study of Selected Students

In today’s academic world, it was observed that most of the leading and progressive universities are consciously and doggedly managed by employing effective marketing strategies, orientations and policies. It is against this background that the study examined the link between market orientation and perceived corporate image. The study examined the effect of student orientations, competitor orientations, intra-functional coordination on perceived corporate image. Random sampling technique was used to select some students from two private universities.  Skewness, Kurtosis, factor analysis and structural equation models were among the statistical stools employed to ascertain the quality of research instrument and the pattern of relationship among the variables. It was discovered that both student orientation and intra-functional orientation have positive effect on perceived corporate image while competitor orientation has negative effect on perceived corporate image. Based on the findings, it was recommended that internal marketing should be integrated within the fabrics of university management and operations. There is need for the university management to be more responsive to the needs of their students. Keywords: student orientations, competitor orientation, intra-functional orientation, market orientation and perceived corporate image

Structural Equation Modeling of Market Orientation and Staff Loyalty in Education Marketing

Every vibrant and competitive business organization recognizes the significance of its employees in the actualization of its vision and goals . The primary focus of the study is to ascertain the relationship between market orientations and staff loyalty in higher education institutions. Random sampling technique was used to select some staff from two private universities.  Regression and correlational analyses were carried out to ascertain the pattern of relationship among the variables with the aid of structural equation model. It was discovered the effect of customer orientation and intra-functional orientation on stakeholders loyalty were both significant and positive. The regression weights reveal that competitor orientation has a negative effect on stakeholders’ loyalty. Based on the findings, it was recommended that higher education institutions should not be carried away by the activities of its competitors but rather be focused on improving the quality of its intra-functional relationship and service delivery to its customers. Keywords: customer orientations, competitor orientation, intra-functional orientation, market orientation and stakeholders loyalty

The Role Of Church Promotional Activities In Influencing New Converts’ Intention To Change Their Behaviour.

As long as the human society exists, social vices will remain inevitable. These social vices include cultism, thuggery, kidnapping, sexual abuse, fraudulent behaviours among many other vices. Given that the church has done her part in helping the society as a social change agent, there is scarcity of research on how effective the work of the church has been in developing nations especially in Nigeria. It is on this premise that the objective of this study is set to determine the role of church promotional activities in influencing a new convert’s intention to change his/ her behaviour. The population of study was One hundred and twenty five newly converted Christians. This is a complete enumeration method (Census method) of three provinces that were involved in the believer’s foundation classes as at the time the research was conducted. It was discovered that, the church’s promotional activities play a significant role in influencing new believers’ intention to change behaviour. In order to successfully change the behaviour of people, churches must ensure that the social environments of these new converts are engaged in the process to ensure a long lasting change in behaviour of the newly converted Christians

Organizational Citizenship Behaviour, Hospital Corporate Image and Performance

This study examines the relationship between organizational citizenship behaviour, hospital corporate image and performance. Questionnaires were distributed to 350 patients and 298 usable questionnaires were returned representing a return rate of 85.7%. The study employs a Structural Equation Model to test four hypotheses on organizational citizenship behaviours, hospital corporate image and performance. The findings reveal that hospitals can increase performance through organizational citizenship behaviour and positive corporate image. However, it was also discovered that there is a negative covariance between organizational citizenship behaviour and hospital corporate image despite their individual positive contribution to performance. Therefore, hospital management should develop an organizational climate (such as recognition, additional reward, promotion, etc.) that can promote organizational citizenship behaviour and enhance a positive corporate image while preventing situations that will discourage staff from rendering extra positive discretionary work related services