Price determination and price strategy in the marketing view

Taking into account the four marketing politics, the price may seem to hold a special place both in theory and practice. This assertion is sustained by the fact that some specialists consider prices a variable unable to be controlled by a company, while others are adepts of another theory according to which there is a real possibility of using the price in the company’s best interest, whether on short but most of all on long periods of time. Like in many other circumstances, taking also into consideration what has already been proved in the field, the truth may lie somewhere in between, meaning the price cannot be controlled by a company like other market poles, as product policies of distribution and promotion, but at the same time it cannot be considered an external variable, impossible to be used in marketing terms.price, consumers, demand, price sensitivity measurement.

Aspects concerning the elaboration of the questionnaires used in the marketing research

This study brings up the problems of the various questionnaires type applied in the study of market phenomena and processes and it shows the relevance of the possibilities the elaboration of the questionnaires brings in the process of achieving many category of information as well as the exigencies that should be considered when a certain type of questionnaire is selected. All these considerations should be put, of course, in the methodological and organizational general context of the planned statistical survey, in accordance with the recommendations of the theory and practice of specialty.questionnaire, marketing research, market survey

Considerations Regarding Quality Management in Services as a Marketing Instrument for Increasing Customers’ Satisfaction in Tourism Products

The development of service sector – as a defining trait of modern market economy – demands permanent improvement of theory and applications in the domain of quality. Following this statement one can notice a considerable evolution of the advanced approach associated to the concept of quality management in services of specialists bringing to attention modalities and instruments that are more and more sophisticated with the intention to give consistent answers to the management teams of all activities included in the field of services. In this context modern marketing is able to give specialists from academic or real economic environment scientific fundamental approaches that are capable to bring closer together the desired efficiency and efficacy to real consumers’ requests and perceptions. The quality management approach at tourist’s services level underlines important particularities, creating a symbiosis between percepts and theoretical concepts and the practical need to fundament decisions in the tourist’s services quality management. In a modern vision these are approached gradually, in four steps: quality control, quality insurance, total quality control and total quality management. For each step are specified the operational type of quality, level of approach considering marketing activities and users typology. According to each step of knowledge there are developed the instruments, techniques and work methods, fact that amplifies the opportunities to detail this kind of approaches to operational level – with special address to tourism management.quality, quality management, marketing, customer satisfaction

Qualitative versus quantitative marketing research

Marketing research approach might be accomplished in different ways. In the practical view, we can say that treating it as quantitative and qualitative is more pragmatic and operational.qualitative research, quantitative research, qualitative techniques, sample, sampling, weighting factors.

Strategies of post-adhesion of the Chamber of Commerce and Industry of Bucharest – a marketing approach

In order to achieve its existential purpose, respective the development of the commerce, industry, agriculture and services, according to the requirements of the market economy within the globalization of the international economy, on one hand, and of the postadhesion of Romania to the European Union, on the other hand, The Chamber of Commerce and Industry of Bucharest needs to become an instrument and at the same time a satisfaction mean of the customers’ needs, starting from the small, medium and large companies to associations and patronages and ending with the destination of Bucharest, as a harmony of these requirements. With this purpose, a marketing approach of the strategies of the Chamber of Commerce and Industry of Bucharest will have as an initial point, the identification and creation of a hierarchy of the identity elements and specificity of the metropolitan area of Bucharest, elements that constitute the material or human potential. As a result, in his quality of main organization and equidistant of the economic environment of Bucharest, the Chamber of Commerce and Industry of Bucharest will consolidate its image, at the same time with its importance, through all the services offered to create a lasting development of Bucharest.partnership strategies, personnel strategies, product strategies, promotion strategies.

Utilizarea panelurilor de consumatori in cercetarea de marketing

In legatura cu aplicarea unor metode indirecte de cercetare stiintifica a pietei, in general, precum si referitor la utilizarea unor metode directe, in literatura de specialitate se gasesc numeroase detalii, astfel incat, neconstituind scopul nostru, nu vom starui asupra prezentarii lor. Cu toate acestea, intrucat folosirea unor metode directe de investigare este, de regula, relativ laborioasa si caracteristica unor organisme specializate, consideram utile cateva consideratii teoretice si practice privind modalitatea calitativ superioara de investigare a comportamentului consumatorului prin intermediul sondajului statistic. Este vorba de conceperea, organizarea si exploatarea cercetarilor de tip panel, a caror aplicabilitate constituie in prezent o conditie sine-qua-non a lucrarilor de investigare riguros stiintifica a comportamentului consumatorului, indeosebi prin posibilitatile pe care le ofera pe plan predictiv – latura agreata cu predilectie de factorii de decizie.cercetari de marketing, analiza cantitativa, panel de consumatori, managementul cercetarii

CONSIDERATIONS REGARDING THE DESIGN OF SPECIFIC TOURISM PRODUCTS FOR THE TOURISM DESTINATION ROMANIA

Romania, as tourism destination with its component micro-destinations (Muntenia, Oltenia, Banat - Crişana, Transylvania, Bucovina, Maramureş, Moldavia and Dobrogea), possesses many tourism attractions and at the same time has a real tourism potential. The fact that it is not included among the Europe’s „valuable” destinations represents a loss both for its inhabitants and for Europeans in general, too. One of the reasons is the lack of an image consolidated by identity elements or / and simply the lack of image that would represent the starting point for development of appropriate tourism products (developing a strategy). This paper proposes, starting from the image perceived by the inhabitants about their own destination – based on the example of Transylvania – to emphasize the importance and also the role of the destination image in developing the main directions of actions and, especially, in developing the strategy for the specific tourism products

SOUVENIRS - FACTOR INFLUENCING THE TOURISM ACTIVITY. CASE STUDY: OPINIONS OF YOUNG PEOPLE ON SOUVENIRS

The capacity, or more precisely the “task” of concentrating, both from a functional and aesthetic perspective, the essence of a tourism destination into a single object, represents the main explanation why the marketing specialist of the respective destination attaches an enhanced importance to souvenirs. Therefore, due to synthesizing the important, or so considered elements, souvenirs significantly influence the image the potential consumers may form, as well their reiteration by the existing consumers. In order to find out the consumers’ opinions on the representativeness of the souvenirs sold in shops, deemed as the most important by the authors of this article, a quantitative, exploratory research was performed, whose purpose is identifying young peoples’ position on the image conveyed by means of souvenirs. The need for this research is incontestable in order to create a connection among the desired image, the conveyed image, the perceived image and the expected image