Effective communication of Ukrainian medical opinion leaders in social network

The article deals with the analysis of effective communication of Ukrainian opinion leaders in social media. In Ukraine, the use of social networking sites Facebook and Instagram has become widespread. There are also two recognized opinion leaders in the field of health care, Yevhen Komarovskiy and Ulana Suprun. Based on a two-step flow model of communication, the authors investigate how opinion leaders create their Internet content on social networks and establish communication with the audience. The study uses qualitative and quantitative research methods, which allow for reproducing the overall scheme of building the opinion leaders' internet content. The features of Ukrainian opinion leaders' effective communication with the audience were determined by specifying content distribution technologies, specifying formats for presenting information as well as identify the subject of messages, selecting out hashtags. According to the results of the study, opinion leaders use different channels of communication with the audience, and patients (own website, a YouTube channel, participation in media projects). Their activities in social networks Instagram and Facebook are confirmed by the regular posting and communication with other users, encouraging feedback. Opinion leaders in the medical field apply the following technologies to create a positive image and maintain credibility among the audience: minimizing messages about private life; creating a column about breaking down health stereotypes; spreading medical innovations; quality visual content; hyperlinks to their other channels; use and creating hashtags; simple and clear advice to their patients

Research of Satisfaction of Quality of Educational Results from the Viewpoint of Education Services Consumers

The purpose of the research was to prepare recommendations for the academic philosophy and academic teaching community on achievement of a high degree of satisfaction with the quality of educational results in humanities (with philosophy taken as an example) among students of non-humanities professions. For this purpose, we have studied the phenomenon of satisfaction with the quality of the educational results in the Ukrainian market of education services. The research was carried out since November 2018 till March 2020. In our work, we relied on theoretical and practical conclusions of American, European and Ukrainian researchers of the phenomenon of satisfaction with education services. The research interest of our multidisciplinary team was focused on specific aspects of teaching at the technical and medical higher educational institutions in Odessa, Ukraine. The theoretical aspect of the work is focused on clarification of the concepts of “educational results”, “quality of the educational results”, “practice orientation” in teaching philosophy for non-humanities professions (marine engineers, healthcare workers, etc.). The empirical part of the work is important for improvement of the educational programs in the area of humanities taught at non-humanities higher education institutions in order to enhance their quality and competitive ability in the market of education services. This work resulted in formulation of recommendations for the academic philosophers and academic teacher community and stakeholders (owners of education services), students of non-philosophical professions with possibility of their integration into the education services provision process