Changing the configuration of business information systems for advanced continuous replenishment implementation : case studies of Indonesian and Dutch retailers on contingency factors that determine the configuration

Business Information Systems (BIS) play an important role in the CR practice. The definition of BIS in this thesis includes the aspects of data, data processing activities, and data processing technologies that support those activities. The BIS configuration in a retail company shows the possibility of CR implementation. The availability of advanced capabilities in a company¿s BIS would enable advanced CR

The Influence of Users’ Perception of GO-FOOD’s Personalization Features on the Users’ Attitude Toward the Application

Abstract. Collaborative consumption companies that are really growing in Indonesia provide personalization features inside application that enable users to personalize display as they want so they can be more engaged when using it. But, not all the users can easily understand and accept the usage of this new innovation. Therefore, it has to be investigated on the level of acceptance in using the technology by measuring users’ attitude. This research aims to determine the key determinant predictor and analysing the influence that arise from users’ perception as improvement of personalization features. This research adapted Technology Acceptance Model (TAM) by Davis, et al. where users’ attitude can be influenced by perceived usefulness and perceived ease of use. The data was collected through online where questionnaire is adapted from the related previous study. Population used is 15-34 years old users across Jakarta and Bandung. As much as 415 people has responded and the data analysis technique was processed using Binary Logistic Regression. Result shows that either personalization features’ function or easiness affect to how they represent good attitudes. It also proved that users get benefits after using the personalization features and made them consider the personalization features a necessity in completing process.Keywords: Collaborative Consumption; Personalization Features; Technology Acceptance Model (TAM); Perceived Usefulness; Perceived Ease of Use; Users’ Attitude

The Potential of Facebook Utilization in Women’s Undergarments Luxury Fashion Brand

Abstract. The dynamic of global economy drives luxury fashion businesses to change. The primary channel of retailing for luxury fashion brand undergarment is offline stores because Luxury brands are expected to evoke uniqueness and exclusivity through high quality, premium pricing, and controlled distribution. With the exponential growth of various social media, however, luxury brands face challenges in how to maintain brand integrity while keep up with the social media trend. Facebook pages have emerged as a commonly used marketing communication tools and marketing channel, because visiting luxury fashion brand Facebook may stimulate consumers’ interest in using Facebook for shopping. The purpose of this paper is to examine how women’s undergarments luxury fashion brand using Facebook as a marketing tool and how consumers are interacting with the brand by measuring the number of fans, comments, and accuracy of information provided. This paper is based upon a content analysis, inquiring into 30 women’s undergarment luxury fashion brand Facebook pages. Data analysis revealed many undergarment luxury fashion brands appear to have in promoting their products and engaging customers through Facebook. One major problem was the absence of an updated Facebook page.  The findings of this study can enable luxury brands to forecast the future purchasing behavior of their customers and provide a guide to managing their marketing activities as well. Keywords:  Facebook, luxury fashion brand, women’s undergarment, content analysi

The Effect of Nostalgia Marketing towards Advertising Engagement (Aqua Case)

Abstract.This research examines the effect of nostalgia marketing towards the advertising engagement. This study attempts to provide an insight and to contribute a research finding about the effect of nostalgia marketing towards advertising engagement. The hypotheses were tested using data collected from two experiments of nostalgic and non-nostalgic groups. Findings indicate that people who have nostalgic feeling towards the ads is engaged with the ads, measured by how they remember the message of the ads and brand image. This paper concludes with a discussion of managerial implications, limitations and directions for future research.Keywords: nostalgia marketing, advertising engagement, brand image, experimental researc

Pond's Brand Community Potentials Among High School Female Students in Bandung

Community based marketing becomes an effective approach that can give significant benefits for the practicing company. Accordingly, analysis on brand community potential for a particular brand becomes a very interesting topic to be researched. In this project, a study on female high-school-students was done to analyze that opportunity of Pond’s brand to build brand community among this target market in Bandung. The finding shows that the chance for Pond’s to develop brand community in Bandung is high. Most respondent embrace similar value with regards to beauty and socialization. Most of them also want to join the brand community. They also give very positive answer about the overall perception about Pond’s that indicates that they have positive attitude toward the product. However, there are significant number who refuse to be a member of Pond’s brand community. Cross-tabulation analysis is conducted to determine significant factor that differentiative between the two groups of students. Keywords: Pond’s, brand community, beauty, value, bandun

The Effect of Nostalgia Marketing towards Advertising Engagement (Aqua Case)

Abstract.This research examines the effect of nostalgia marketing towards the advertising engagement. This study attempts to provide an insight and to contribute a research finding about the effect of nostalgia marketing towards advertising engagement. The hypotheses were tested using data collected from two experiments of nostalgic and non-nostalgic groups. Findings indicate that people who have nostalgic feeling towards the ads is engaged with the ads, measured by how they remember the message of the ads and brand image. This paper concludes with a discussion of managerial implications, limitations and directions for future research.Keywords: nostalgia marketing, advertising engagement, brand image, experimental researc

Sensory Marketing: The Effect of Tactile Cue on Product Packaging towards Perceived Novelty and Perceived Likeability

Abstract. According to the research conducted by Boston Consulting Group (BCG) in 2015, Indonesian consumer usually will not try for new brands unless they have had a negative experience with a product used in the past. On the other hand, they could try new a product if they hear or know something significant about a new product or the product feature. Therefore marketers need to find new and innovative strategies to interact with the customer. As the sensory marketing emerges as the new strategy in recent pass years, there is one sense that has started to break a new ground and seize the attention of researchers and marketers all around the world, which is the sense of touch or tactition. In particular, the research examined the utilization of tactile cue on product packaging as the new strategy towards perceived novelty and perceived likeability. Furthermore, nowadays less research is explored regarding the potential impact of the tactile cue on product packaging. The study constructed in experimental research design and analyzed by using Paired t-test and Wilconox signed-rank Test. The finding shows customer feel the novelty and more prefer towards the packaging that utilized tactile cue. Consequently, it could increase the opportunity for the product to be chosen by customer. However, further research has to be done regarding the relationship between tactile cue and customer’s purchase decision to obtain more impactful result in utilizing tactile cue on the product packaging.Keywords: Sensory marketing, Tactile cue, Product packaging

Repeat Guests’ Perception about New Facilities and Increased Price at Padma Hotel Bandung

In 2009 after one and a half year closed for reconstruction, Malya Hotel Bandung renewed,reopened, rebranded with new name Padma Hotel Bandung. The changes are not only aboutthe name but also the logo, the concept, the grade, and the facilities inside and outside room.This results in higher price to customers. At the opening, Padma Hotel Bandung has focusedtheir marketing promotion on Malya repeat guest . The management concerns about theguests’ perception about the additional price because they will be the main visitors to thehotel. Survey was conducted and the findings reveal that the guests’ perception about theoverall inside and outside room is really good. They agreed that Padma Hotel Bandung hasprovided better facilities compared to Malya Hotel. Some facilities have been identified toinfluence customers’ perception about the overall perception about new facilities. Related tothe increased price, the answer quite varies. The repeat guests stated their doubt about thefairness of the price. Even though, they wanted to come back due to emotional benefitscustomers can get from the new Padma Hotel.Key words: repeat customer, rebranding, customer perception, repurchase intention, servicemarketin

Brand equity of team sports towards sponsorship in Indonesian football club

This is a study concerning the result of sports sponsorship where the research focuses on how would a specific construct of Brand Equity would correlate with the sponsorship outcome. The study takes one of the forerunners of professional football (soccer) club as the object. Persib (Persatuan Sepakbola Indonesia Bandung), a football club which resides in Bandung. Persib has proven to be one of the most prominent football clubs in terms of business, fans, and professionalism. Each home game are watched by a minimum number of 40,000 spectators, and the company itself, PT. PBB (Persib Bandung Bermartabat, Inc.) has managed to generate a yearly income of approx. 12 Billion Rupiahs, income which is considered as the largest from a professional football club in Indonesia.The study is aimed to discover how the construct of BETS (Brand Equity of Team Sports) would influence the Sponsorship Outcome. Questionnaires were distributed to 403 fans of Persib Bandung, whom are ssociated with Viking community. The study modifies the concept of Bauer, et al. (2005) that applies the concept of Consumer Based Brand Equity from Keller (1993), and also the concept of Sponsorship Outcome (SO) from Gwinner and Swanson (2003). BETS is divided into four dimension; Awareness, Product-Related Attributes, Non Product-Related Attributes, and Brand Benefits. For the football context, each dimension is measured according to the characteristics of a football club. Product-related attributes consists of Athletic success, star player(s), coach, and management. Sponsorship Outcome is measured by; Sponsor recognition, attitude toward sponsor, sponsor patronage, and satisfaction with sponsor. The research would focus on observing SO on the context of general sponsorship of Persib, Honda, and PT. Daya Adira Mustika. The concepts are modified by researcher to fit research context. This study introduces a simpler construct to measure BETS from earlier model of Bauer, et al. And empirical test prove research hypothesis that BETS significantly affect SO using SEM, and dimensions of BETS correlates with SO. Simpler dimensions of BETS proposed by this study can accurately measure BETS, and the research also concluded Honda as the top of mind sponsor of Persib.Keywords: Sponsorship, Sports Marketing, Brand Equity, Structural Equation Modeling, Brand Equity of Team Sports, Sponsorship Outcome, Sport Sponsorship Marketing