2 research outputs found

    Influence of teacher characteristics on students' academic achievement among secondary schools

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    The purpose of this study was to establish the relationship between teacher characteristics and students' academic achievement. The study was guided by Education Production Function theory (EPF) which connects student academic achievement to teacher characteristics. The study was conducted in Nandi District, Kenya and the target population comprised of teachers of all 26 public secondary schools. The study applied a causal comparative research design. A questionnaire was used for data collection. Data was analyzed using descriptive and inferential statistical techniques. The study findings suggest that there was no significant relationship between teacher qualification and student academic achievement

    Comparative study on brand loyalty in global softdrink consumer markets of Kenya and India

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    :This study sought to establish and compare the loyalty characteristics among the soft drinks consumers in Kenya and India. Kenya is a leading economic hub in Eastern Africa while India remains a powerful economic player in Asia with its large population that offers considerable scope for additional geographic penetration. The study was carried out between January 2012 and October 2012. The target group was majorly youth consumers who were sampled from local universities in both countries. The study established that in India, peer group are more powerful in influencing potential consumers to take soft drinks while in Kenya parents play a crucial role. The study is useful both to marketing policy makers in the soft drinks industry and to marketing scholars in getting an insight of transnational consumer behaviou
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