Exploring Apparel Design Students’ Perception on Creativity

Considering the fact that little research has been conducted regarding apparel design students’ perceptions of creativity, it would be worthwhile to conduct this research. The results will help apparel design educators to develop effective teaching strategies in the classroom and to encourage a creative atmosphere

Consumers’ Clothing Benefits and Expectations on Smartphone Fashion Apps

More than 90 million people used smartphones in the United States in 2012 (Alexander 2012). It is estimated that the smartphone application market will experience growth of more than 1,000% between 2010 and 2014 (Petty & Goasduff, 2011). Fashion brands and companies have created smartphone apps as a new communication tool to create a strong connection with consumers and ultimately lead to continuous purchases without site and time limitations (Kim 2010). Since this field has become competitive, fashion brands need to understand consumers\u27 expectations and design more attractive apps to lead consumers to purchase them (Maceli, 2011). This study investigates what kinds of specific expectations consumer have about functions of smartphone fashion apps and how they differ from their benefit segmentations. This study will give ideas to app developers and fashion brands and/or companies when they are launching and managing fashion brand apps

Exploration of Students’ Design Process with Browzwear V-Stitcher, 3D CAD program

This study will discuss methods for teaching Browzwear’s V- Stitcher, a 3D virtual prototyping tool, to apparel design students. Since there are no studies regarding teaching V-Stitcher in a fashion design program, this study will provide valuable insights to instructors who wish to teach this program in their curriculum

Golden Bee

This dress was mainly inspired by Elizabeth Taylor and the movie she starred, Cleopatra. Several techniques were used to communicate the inspiration and the techniques will give new design ideas to designers who want to create innovative design

Problem Based Learning: Jeanswear Design for Rare Disease Day

To raise awareness of rare diseases among members of the public as well as to help undergraduate students majoring in apparel design learn problem-solving approaches to garment design for a specific population, a problem-based learning project was created and implemented in an undergraduate design course

Airy Bloom

This dress was created to increase awareness of the global air pollution issue and to emphasize our cooperative efforts to better the air quality. The abandoned air filters were recycled and rebirthed to create an elegant, romantic, and energetic dress. Just like combining people’s hopes and efforts one by one, the small pieces were connected to create a hopeful, blooming dress. The interesting textures of the air filters encompasses the airy, lightweight dress, and delivers the hopeful message. The dress was made through sustainable construction methods such as zero wastes. This design explored a new material, air filters, recreated into interesting textures. A special construction method was utilized to make the dress using the new material

Travel to My Memory

Personal perception of beauty always changes over time. The repetitive circle of adopting the new thoughts and replacing the old ones is a natural process of human being

Exploring Sociology of Consumption of Wedding Dress Rentals in Thailand

This study employed in-depth interview and observation methods to gain Thai consumers\u27 subjective experiences and an understanding about factors affecting renting decision processes in the wedding dress rental context. Findings demonstrate that Thai consumers\u27 five-step decision making process in renting is influenced by sociology of consumption (i.e., cultural values, institution, and norms imposed by institutions) that consumers acknowledge and comply. Shared beliefs in Thai culture affect individuals\u27 actions or use of resources to achieve their goals. This study significantly contributes to the body of literature in product renting decision-making process and extends these findings to include renting decision by proposing the use of sociology of consumption for exploring product-specific consumption in Thai culture. Future research should investigate the role of cultural differences and social norms in renting decisions among consumers in the U.S. to learn more about their societal characteristics that can possibly encourage wedding dress renting behavior

Exploring entrepreneurial processes of emerging fashion designers

This study explored emerging designers\u27 experiences and detailed accounts of how emerging designers\u27 enterprises originated including the unique routes each designer took in the process. To achieve the research purpose, eight emerging fashion designers took part in semi-structured interviews, lasting approximately one hour. The collected data was analyzed and categorized based on the entrepreneurial process comprised of the innovation stage, a triggering event, implementation, and ultimately, growth. Personal factors played a critical role in the early stages of the entrepreneurial process while environmental factors took on greater significance in the later stages of the process. The study will contribute to the literature on fashion designers\u27 entrepreneurial processes as well as support for policies and funding initiatives of start-up fashion companies

What are the meanings behind clothing attachment? A product experience investigation in baby boomers

As of 2016, the number of baby boomers in the U.S. reached 81.3 million. Despite the large amount of individuals in this generation, there is relatively scarce research—especially qualitative research—focused on the baby boomer consumer group. Based on the framework of product experience, this study explores consumers’ product experiences that are associated with consumer-clothing attachment. This qualitative investigation will offer opportunities to marketers and designers who seek to better understand the experiences behind clothing attachment in older consumers