Export New Product Success: The Impact of Market and Technology Orientation

The extant literature implies that export companies attempt to improve export new product performance in order to reach superior and sustainable business performance and thus remain competitive. However, the degree to which companies must focus either on market or technological issues as the factors involved in new product performance has been a problem they often encounter. The current research aims at investigating the impact of those orientations on export new product performance. Surveying export chemical manufacturing companies, partial least squares indicate that although both orientations have significant positive impacts on export new product success, the impact of technology orientation is higher. After the conclusions are drawn, the limitations and suggestions for future research are discussed

Identification of Service Innovation Dimensions in Service Organizations

In today competitive world, innovation is a key factor for creating competitive advantage and even for survival of the enterprises and as a propellant for business growth and prosperity and maintain more profitability for an organization, as a result of market needs and technology push. In service organizations, recognition of the conceptual framework of service innovation, improves performance of the Organization and creates core competencies for achieving competitive advantage through their systematic approach to service development, which is crucial for survival and maintaining competitiveness in the current financial markets. Banking systems due to the rapid global competition, the impact of structural change, deregulation effects, the use of new technologies and the increasing expectations of customers, have sought to develop and implement service innovation in their organizations. In this paper the effective factors of Service Innovation in service organizations has been introduced and case of study is Iranian Governmental Banks. Research methodology is qualitative and qualitative. Data was collected through in-depth interviews with academic experts and managers of governmental banking systems until theoretical saturation was achieved. The gathered data was analyzed using axial and open coding methods. The results show that dimensions of Service Innovation in financial service organization systems consist of six main dimensions including new service concept, new delivery system (organization), new delivery system (technological), interact with new customers, new value systems / new business partners and finally the new revenue models and 36 secondary factors. The results of this paper can be used for the understanding of service innovation for new service design and development in governmental banking system in a competitive environment at the other countries

The Role of Insurance in Risk Management and Investment Promotion of Modern Agribusinesses (The Case of Greenhouse Cultivation in Tehran Province)

Insurance has always been an efficient tool in facilitating production and increasing investment through the world. Meanwhile, lack of investment has been a constant problem in the agricultural sector, as one of the most vulnerable economic sectors. Hence, insurance, as an effective tool for securing the return on investment, is likely to solve this problem. The current research is aimed at identifying and analyzing the role of insurance in risk management of modern agribusinesses. In order to fulfil the research objective, a mixed method research was designed and qualitative and quantitative tools were developed. In the qualitative part, the research population includes the experts of agriculture and investment in new businesses, while the population of the quantitative part is composed of greenhouse owners in Tehran province. 9 interviews were carried out in the qualitative part and data were analyzed through open and axial coding. In addition, 137 questionnaires were investigated in the quantitative part. Quantitative data were analyzed by structural equation modelling method. The results demonstrate that various types of risk, including production, market, and environmental risks have a negative effect on the insurance rate, In other words, insurance coverage decreases when risk increases, which is a rational result. Moreover, insurance has a positive effect on investment promotion and can offset the negative effect of risk and lead to an increase in investment and hence, establishment of new businesses in this field

Comparison of Continuous Infusions of Ketorolac, Paracetamol and Parecoxib for postoperative pain management in orthopedic lower limb surgery under spinal anesthesia

Background: the effect of three drugs; Ketorolac, Paracetamol and Parecoxib, on patients undergoing lower extremities orthopedic surgeries were compared regarding their analgesic effects.Materials and methods: 140 patients undergoing lower extremities orthopedic surgery were assigned in four groups: 35 patients in each. In Parecoxib group, 20 mg of the drug was infused in 20 minutes and then 60 mg of Parecoxib was added to the pump and the rest of the pump was filled with normal saline up to100 ml. In Ketorolac group, 15 mg Ketorolac was infused in 20 minutes and then, 45 mg of Ketorolac was added into the pump and the rest of the pump was filled with normal saline up to 100 ml. In Paracetamol group 500 mg Paracetamol was infused in 20 minutes and then 1500 mg of Paracetamol was added into the pump and the rest of the pump was filled with normal saline up to 100 ml. In the placebo group, infusion pump was filled with 100 ml of normal saline.Results: Pain score was not significantly different between Paracetamol and placebo groups. Six hours after operation, only the difference in the mean pain scores between Parecoxib and placebo groups was significant. However, 12 and 18 hours after operation, the mean pain score in Parecoxib group was significantly lower than Paracetamol and placebo groups (p<0.05). Nevertheless, 24 hours after operation, the mean pain score in Parecoxib and Ketorolac groups were significantly lower than placebo group (p<0.05).Conclusion: The results showed that Parecoxib could be used for postoperative pain management in orthopedic lower limb surgeries. Ketorolac and Paracetamol could reduce morphine requirements in similar patterns.Keywords: Ketorolac, Paracetamol, Parecoxi

ORIGINAL ARTICLES Defining the obstacles for distribution of movies in Home video network in Iran

ABSTRACT In the expanded shadow of Home Video Network (HVN) in Iran , the subject of Movie distribution has gained an especial importance. This market is established by entertainment companies which have the responsibility of distributing Movies and Animations all over the HVN. Due to expansion of this market , distributing of movies has numerous obstacles that impede its improvement. This paper is aimed to distinguish these obstacles. In order to study these barriers, 6 dimensions has considered based on distribution literatures. These dimensions are channel distribution, Organizational processes, consumers, management, Product and finance. With respect to the importance of and position of barriers in distribution of movies in HVN, an explorative method was used to collect data from 114 experts samples from entertainment companies. The result of this investigation shows that there are 60 obstacles in this field

Promotion Mix Modeling by Fuzzy Approach (A Case Study of Automobile Battery Industry)

The main purpose of this paper is to develop an effective and efficient promotion mix model and determine the share and value of each of the underlying variables in the promotion mix in accordance with the marketing and promotional goals and strategies of a firm. The review of earlier studies indicate that the promotion mix components such as competitor’s advertisement, public relation budget, variety of sales promotion variables, sales persons skills, competition intensity and customers’ satisfaction level, product life cycle and marketing goals have been mainly stochastic, dynamic, vague, imprecise, qualitative or intangible that require approaches coherent with the innate nature of these variables to understand. However, in most of the current models, the issue of designing a mix with structured approach and in a time-series framework has been handled without paying enough attention to the data nature and humane judgments, and neither the impact of the input variables on output variables in promotion mix. This paper tries to compensate for the aforementioned shortcoming by employing a fuzzy approach in modeling, reliance on the actual performance data, and analysis of the experts’ views. By using this approach, we achieved most satisfaction on reaching marketing and promotional goals besides minimizing cost of doing such activities. Furthermore we use some variable such as organization life cycle, marketing strategy, promotional activities budget, competition intensity and industry nature as a key construct for designing effective model. Employed fuzzy approach ranked the importance of promotion variables as follow in automobile battery industry: personal selli

The effects of acupuncture on the inner ear originated tinnitus

Background: Tinnitus is a chronic and bothering problem which in some patients may lead to some psychological reactions. While tinnitus may be caused due to some definable structural abnormalities, sometimes no structural etiologic defect can be found. This study aimed to evaluate the therapeutic effects of acupuncture on the inner ear originated tinnitus in the latter mentioned group. Methods: This prospective clinical trial study has been done in Alzahra and Kashani hospitals in Isfahan, Iran during 2010-2011. Simple sampling was used to select patients who were then divided into two groups of true acupuncture group and placebo group. The number of patients in each group was 27. The hospital anxiety and depression scale (HADS), tinnitus severity index questionnaire, and tinnitus loudness scale were completed by the patients. Two latter questionnaires were completed again after the 5th and 10th sessions of acupuncture treatment. The case group was treated with effective acupuncture with true acupuncture needles while the control group was treated ineffectively, i.e. similar to the usual acupuncture method but with fake needles. Independent t-test was used to compare the mean of tinnitus severity index and loudness scores between the two groups. We also used repeated measures ANOVA test to compare the mean of tinnitus severity index and loudness for different assessments in either group. Results: After the 5th and 10th sessions of treatment, the mean of tinnitus severity index reduced significantly only in the case group (p = 0.002, and p = 0.001, respectively). In addition, the quality of life in the case group also improved after the treatment. Moreover, the mean of tinnitus loudness also reduced significantly only in the case group after 5 and10 sessions of treatment (p = 0.001, and p < 0.001, respectively). Conclusions: It seems that acupuncture can improve tinnitus in some selected patients

The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market

Viral marketing, as an effective factor of modifying costumer behavior, is a new means that encourages individuals to pass on a marketing message to others, which like viruses has potential for exponential growth. On the other hand, expansion of brand has been always as one of the most important strategies of growth. Strong brand equity means customer loyalty, less vulnerability to critics, higher margin, customer support and effectiveness of marketing activities for enterprises. The critical question in this article is about the role of viral marketing as an effective way of entrepreneurial promotion on costumer-based brand equity in mobile market of Tehran, Iran. This article demonstrates the role of viral marketing on the costumer-based brand equity via a survey method among 500 consumers of Tehran mobile market. The collected data was analyzed through Lizrel 8.54 software and with SEM method. The results indicate that viral marketing has a significant impact on costumer-based brand equity