77 research outputs found
Love is the bridge between you and everything: relationships of identity, experience, and benevolence to travelers’ loyalty and willingness to purchase
This study aims to understand (i)the main influencing constructs affecting travelers’ love in a sharing-economy context, (ii)the key influence of sharing-economy identity on travelers’ experience and benevolence which can impact on their likability and satisfaction, (iii)what and how travelers’ experience and benevolence can influence travelers’ love towards sharing-economy, (iv)what makes sharing-economy customers’ platforms love a sharing-economy?, (v)the key consequences of travelers’ love, and (vi)when and why such relations are likely to occur. This study employs an explanatory-study at the initial stage, as informed by the literature and research model. The developed model was tested via a positivist survey which was carried out with 417 travelers/tourists/users of peer-to-peer accommodation sharing-economy in the UK. Structural equation modelling was used to understand the research influences and relationships. We suggest implications for tourism and travelers’ management
Antecedents and consequences of co-creation value with a resolution of complex P2P relationships
Purpose
This research addresses three questions: (i) What are the main factors influencing co-creation behaviour among peers in a peer-to-peer (P2P) platform? (ii) What are the key consequences of such behaviour? (iii) What are the main factors that positively influence a sense of commitment among peers in a P2P platform?
Design
This study used a positivist paradigm (quantitative method) to scrutinise the causal associations among the scale validation and causal configurations of influential factors by employing fsQCA (fuzzy set qualitative comparative analysis).
Findings
The findings reveal the significance of co-creation behaviour in enhancing the sense of commitment in a P2P platform. Important implications for hospitality managers and researchers are highlighted.
Practical Implication
The findings of this research provide interesting insights for peer providers in a peer platform on how to enhance co-creation. They also offer guidelines on how to build a positive sense of commitment in the peer platform.
Originality
This research offers a unique theoretical contribution by investigating the antecedents and consequences of co-creation behaviour at the peer level. Drawing on complexity theory, the research also proposes two tenets supporting the managerial contribution by identifying and clarifying how co-creation behaviour and related constructs can lead to a sense of commitment between peers in a P2P platform
A land for all season: the effect of travelers' orientation on awareness, satisfaction, place image, and travelers' loyalty
Learning outcomes
At the end of this chapter, readers should be able to:
1. What is traveler orientation?
2. The importance of travelers’ orientation.
3. The role of travelers’ orientation on the awareness, place image, satisfaction, travelers’ loyalty.
4. The moderating role of digital marketing in the travelers’ orientation in the relationship of awareness, place image, satisfaction, and loyalty.
5. What is the moderating role of gender in the relationship of awareness, place image, satisfaction, and travelers’ loyalty
The gloom of COVID-19 shock in hospitality industry: a study of consumer risk perception and adaptive belief in dark cloud of pandemic
As the novel coronavirus (COVID-19) spreads globally, the hospitality industry as the heart of implementing social distancing, a measure demonstrated to be effective in flattening the epidemic curve. Informed by the perceived risk theory, this research examines how the customer’s perception of the shock of coronavirus pandemic impacts on their belief and how their beliefs could influence their anticipated emotion (negative and positive) which could affect their future desire towards visiting restaurants. Structural equation modelling was used to understand the research constructs’ associations. This study provides three key implications (i) by categorizing incorporation of the restaurant business’s future desire for the hospitality sector and from the generalize key recommendations for future research. (ii) The hospitality industry requires to build on trust with their customers by supporting and resourcing consumer’s self-protection behaviour and adoptive belief. (iii) The economic influence and the continuous uncertainty and transformation of the restaurant businesses need the application of advanced localisation strategies, practices and performance
THE OTHERS: the role of individual personality, cultural acculturation, and perceived value on towards firm’s social media and acculturation orientation
This paper systematically examines (i) how individual personality can influence on cultural acculturation which can impact on the higher level of perceived value in LGBTs, and (ii) how the higher level of perceived value towards social media can result in being more satisfied, (iii) consequently having a better working life at workplace and performance proficiency. The generated framework was validated through a survey from multinational corporations in multi-industries such as higher education (with more than two campuses around the world), global fashion, global retailing, tourism, hospitality, food, and electronics and information technology. Key results, implications for managers and researchers are highlighted
Heritage destination love
Purpose – Although love has received considerable attention in marketing literature, there is limited past research on love in a tourism context. This research attempts to overcome past research negligence by proposing the concept of heritage destination love.
Design/methodology/approach – A qualitative approach was undertaken, face-to-face in-depth interviews with 35 respondents respondents in London to discuss about the concept of heritage destination love antecedents and its consequences, tourists’ behavior and tourists’ feeling, passion and love about the destinations as playing a magnificent role in tourism development.
Findings – The outcome reveals that heritage destination love has three elements - passion, emotional attachment, and identification.
Originality/value – Despite its limitations, the current research offers a theoretical insights of the psychological theory of the love triangle in relation to heritage destination love
Service failure research in the hospitality and tourism industry: a synopsis of past, present and future dynamics from 2001 to 2020
Purpose - When service failure occurs, it leads to dissatisfaction, lack of trust and avoidance behaviour among customers, and it can also be seen as a threat to the survival of the business. This paper investigates the current and potential dynamics of service failure research within the tourism and hospitality area.
Design/methodology/approach - By adopting qualitative, quantitative (citation and text mining) and science-mapping tools (descriptive, conceptual, and intellectual), we analyse 99 key papers on service failure in 18 major hospitality and tourism journals over a 20-year span.
Findings - The research on service recovery strategies, recovery efforts, pre-, and post-failure, and post-recovery in the service encounter, and the impacts of justice on post-recovery and post-complaint behaviour are identified as the major streams of service failure research. While emotional labour, rumination, and satisfaction recovery were identified as emerging themes, service failure perceptions and social media were found as the developed and substantial trends.
Practical implications - We present a comprehensive understanding of service failure research development in the hospitality and tourism industry. We propose three areas – circumstantial cues, interactional cues, and crisis management – that practitioners need to understand in order to minimise service failure during the service interaction.
Originality – To the best of our knowledge, no prior bibliometric study has investigated the current and future dynamics of service failure in the hospitality and tourism industry and offered a research agenda based on this gap in the literature
Generation, susceptibility, and response regarding negativity: an in-depth analysis of negative online reviews
Negative online reviews can drastically influence consumer behavior and business strategies. Recent attention on the subject demonstrates its importance in the consumer and marketing literature. Even so, no study quantitatively investigates the corpus of the literature. This study quantitatively and systematically investigates the foundational research streams of negative online reviews to identify influential sources and main areas of knowledge in the domain. The study employs an integration of text mining and co-citation analysis, recognizing that firms’ responses to negative online reviews cannot be analyzed without understanding the role of customers. Accordingly, this study generates insight into customers and firms in each negative online review stage, furnishing a conceptual framework that synthesizes the previous literature and highlights the most important research gaps requiring attention. Ultimately, the conceptual framework can guide future researchers in unfolding new and novel directions to expand the boundaries of the negative online review literature
Intellectual evolution of social innovation: a bibliometric analysis and avenues for future research trends
Despite the fact that the concept of social innovation is extensively employed by scholars and practitioners, yet the conceptualisation and the research structure remained fragmented and scattered, because no rigorous attempt has been made to understand the core concept of social innovation. The notion of social innovation is multi-faceted and multi-disciplinary fluctuating from public-policy to environmental sustainability; which makes an investigation of the concept essential for business-to-business practitioners and scholars. By processing 370 publications from a sample of 125 journals and books with a total of 2941 citations, the authors unpack/unfold the intellectual foundation of social innovation in business and management domains by performing four bibliometric analyses and they evaluate the research domain qualitatively (1970-2019). By using co-citation, network visualisation through co-occurrence data, multi-dimensional scaling, and hierarchical cluster analysis, this research sheds light to the intellectual structure of social innovation including social value, economic value, societal impact, and bifocal innovations. This research reveals the key research clusters embodied by social innovation foundation. The present study identifies four important components for the future avenues of social innovation (i.e. opportunity, innovation practice, opportunity exploiter, value), and proposes a potential research framework to the researchers and practitioners, hoping to provide insights on social innovation
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Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual framework
This study aims to evaluate B2B branding in a global context by constructing a framework for future research, practitioners, and brand managers operating in international B2B markets. Employing co-citation and text-mining techniques to investigate 281 articles, we identified five knowledge fields that map the intellectual structure of this domain: brand equity, industrial branding, brand value, global brand leadership, and relationship marketing. We also gained a deeper understanding of the important topics in global B2B branding literature. This framework not only highlights gaps and challenges in conceptual and methodological approaches but also challenges and extends existing academic discourse. It offers a systematic approach to strategic decision-making and the overhaul of marketing practices, guiding practitioners to navigate the complexities of global B2B branding. Our critical analysis sets a new agenda for future research, calling for a more rigorous and holistic advancement in the field of global B2B branding
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