Mobilizing the audience commodity: Digital labour in a wireless world

This paper re-examines the work of Dallas Smythe in light of the popularization of Internet-enabled mobile devices (IMD). In an era of ubiquitous connectivity Smythe’s prescient analysis of audience ‘work’ offers a historical continuum in which to understand the proliferation of IMDs in everyday life. Following Smythe’s line of analysis, this paper argues that the expansion of waged and unwaged digital labour facilitated by these devices contributes to the overall mobilization of communicative, cognitive and co-operative capacities – capacities central to the accumulation strategies of ‘informational capitalism’. As such, the rapid uptake of these devices globally is an integral component in this mobilization and subsumption. In the case of Smythe’s provocative (and somewhat controversial) concept of the audience commodity the work of the audience is materially embedded in the capitalist application of communication technologies. Consonant with Smythe’s emphasis on the centrality of communication and related technologies in the critical analysis of contemporary political economies, this paper elaborates upon the concept of digital labour by rethinking Smythe’s theory of the audience commodity as a central principle organizing the technical and social evolution of IMDs

The Virtual Debt Factory: Towards an Analysis of Debt and Abstraction in the American Credit Crisis

Emanating from the United States, the ongoing global credit crisis has provided important insights into a shady new area of capitalist exploitation: the consumer debt factory. In an effort to speed up and quantifiably increase the circula-tion of consumer credit to match the consumption needs of post-Fordist accumulation, this industry—comprising financial institutions, consumer database companies, and credit rating agencies—has created a highly detailed body of information to stand-in for the corporeal self. This paper therefore examines this industry’s conceptualization of the self as a disembodied mechanism for mass-producing debt, creating a highly volatile informational commodity divorced from all material con-straints. In using the credit crisis as a focal point, this paper considers how the far-reaching credit apparatus at the heart of the debt factory gives rise to the fatal abstractions that support, and ultimately undermine, contemporary capitalist economies.By substituting data for flesh, the credit industry has created an antagonism between the material and informational forms of the self, resulting in the construction of a virtual debtors prison. The ensuing analysis will highlight both the ex- ploitative nature of this bifurcation as well as its profound contradictions

Technologies of Immediacy / Economies of Attention

This chapter contextualizes and expands upon Smythe’s contributions to the critique of capitalist media within an environment increasinglydefined by the rapid global development and adoption of mobile de-vices and ubiquitous wireless connectivity (UC). Specifically it theorizes theevolutionary trajectory of mobile media and wireless connectivity within thecontext of Smythe’s analytic focus on the audience commodity as: a) the organizing principle of commercial media; and b) a central component in the development of “consumption relations” including those “that motivate the population to buy consumer goods” (Smythe 1994, 239–240) necessary toinformational capitalism

Mobilizing the Audience Commodity 2.0: Digital Labour and Always-On Media

This paper re-examines the work of Dallas Smythe in light of the popularization of Internetenabled mobile devices (IMD). In an era of ubiquitous connectivity Smythe’s prescient analysis of audience ‘work’ offers a historical continuum in which to understand the proliferation of IMDs in everyday life. Following Smythe’s line of analysis, this paper argues that the expansion of waged and unwaged digital labour facilitated by these devices contributes to the overall mobilization of communicative, cognitive and co-operative capacities--capacities central to the accumulation strategies of ‘informational capitalism.’ As such, the rapid uptake of these devices globally is an integral component in this mobilization and subsumption. In the case of Smythe’s provocative (and somewhat controversial) concept of the audience commodity, the work of the audience is materially embedded in, and articulated by, the capitalist application of communication technologies. Consonant with Smythe’s emphasis on the centrality of communication and related technologies in the critical analysis of contemporary political economies, this paper elaborates upon the concept of digital labour by rethinking Smythe’s theory of the audience commodity as a central principle organizing the technical and social evolution of IMDs

Brave New Wireless World: Mapping the Rise of Ubiquitous Connectivity from Myth to Market

This dissertation offers a critical and historical analysis of the myth of ubiquitous connectivity—a myth widely associated with the technological capabilities offered by “always on” Internet-enabled mobile devices like smartphones and tablets. This myth proclaims that work and social life are optimized, made more flexible, manageable, and productive, through the use of these devices and their related services. The prevalence of this myth—whether articulated as commercial strategy, organizational goal, or mode of social mediation—offers repeated claims that the experience and organization of daily life has passed a technological threshold. Its proponents champion the virtues of the invisible “last mile” tethering individuals (through their devices) primarily to commercial networks. The purpose of this dissertation is to uncover the interaction between the proliferation of media artifacts and the political economic forces and relations occluded by this myth. To do this, herein the development of the BlackBerry, as a specific brand of devices and services, is shown to be intimately interrelated with the myth of ubiquitous connectivity. It demonstrates that the BlackBerry is a technical artifact whose history sheds light on key characteristics of our media environment and the political economic dynamics shaping the development of other technologies, workforce composition and management, and more general consumption proclivities. By pointing to the analytic significance of the BlackBerry, this work does not intend to simply praise its creators for their technical and commercial achievements. Instead, it aims to show how these achievements express a synthesis that represents the motivations of economic actors and prevailing modes of thought most particularly as they are drawn together in and through the myth of ubiquitous connectivity. The narrative arc of this dissertation is anchored by moments of harmonization among political economic interests as these shape (and are shaped by) prevailing modes of producing and relating through ubiquitous connectivity

“All the world’s a shopping cart”: Theorizing the political economy of ubiquitous media and markets

Ubiquitous connectivity to networked information-communication technologies increasingly mediates social experiences of markets and retail environments. These conditions lead some marketing scholars to conclude that digital media are reaching their inevitable culmination: an omnipresent marketplace. They call this “ubiquitous commerce” (u-commerce). U-commerce annihilates constraints over markets; borders, cultural differences, and geography cease to impose friction on exchange. As part of a broader understanding of new media and marketing, u-commerce deserves attention from critical communication studies. In foregrounding concerns of space, time, and consciousness, u-commerce exemplifies a commercial theory of media and invites critique at the nexus of medium theory and political economy. The work of Harold Innis is uniquely suited to this task. This article contextualizes and identifies biases in the conceptual systems and infrastructures of u-commerce

Consumer Databases, Neoliberalism, and the Commercial Mediation of Identity: A Medium Theory Analysis

This paper argues that the systemic nature of contemporary consumer surveillance undermines the most fundamental principle of free market economics: consumer sovereignty. Specifically, this paper argues that the rise of an ‘information’ or ‘knowledge’ society in conjunction with neoliberal capitalism has entrenched routine forms of surveillance within commercial strategies by employing networked databases as a primary medium for the articulation of consumer sovereignty (choice/demand). The communicative relationship between consumers and producers within the market involves effectively ‘listening’ (and then responding) to consumer needs and wants in a timely manner. Surveillance is therefore not only necessary for the operation of globalized consumer capitalism, it is also the primary means by which consumer communicate their sovereignty within the marketplace. By turning to the work of Harold Innis and the intellectual tradition known as medium theory, this paper will theorize how in linking the actions of individual consumers to the decision-making capacities of trans-national corporations (TNC), the prevalence of consumer databases violates the fundamental neutrality of the market, and thus sovereignty, of individual consumers. In sum, by treating the database as a distinct communication medium, this paper will highlight how the commercial mediation of identity under neoliberalism can conceal the potential for the uneven geographic development, the marginalization of ‘less valuable’ consumer segments, and the exploitation of individual vulnerabilities through behavior and profile modeling

Dare et Capere: Virtuous Mesh and a Targeting Diagram

In Miller, P. D. and Matviyenko, S. (Eds.) (2014). The Imaginary App. Cambridge, MA: The MIT Press. Pp. 143-162

On the Transactional Ecosystems of Digital Media

This article contributes a framework for understanding the convergence of two ‘transactional ecosystems’ or, put differently, the convergence of two types of currency: money and attention. The former is represented in the push to make commercial transactions ubiquitous and seamless (e.g. as in mobile payment systems), while the latter is represented by theories of the ‘attention economy’ and subsumed in the ‘attention and engagement’ metrics that currently shape the production and distribution of content on digital and mobile platforms. The means of communication and commerce, of payment and attention, are increasingly wedded together in the same device or platform implying that how we pay for things is bound up with ‘the things to which we attend’. Drawing on literature on the political economy of media, this article provides historical and theoretical contexts for this convergence, offers some paradigmatic examples alongside industry analysis and concludes by raising potential concerns emerging from its current trajectory

Rising tides? Data capture, platform accumulation, and new monopolies in the digital music economy

This article examines the roles of platform-based distribution and user data in the digital music economy. Drawing on trade press, newspaper coverage, and a consumer privacy complaint, we offer a critical analysis of tech-music partnerships forged between Samsung and Jay-Z (2013), Apple iTunes Store and U2 (2014), Tidal and Kanye West (2016), and Apple Music and Drake (2017). In these cases, information technology (IT) companies supported album releases, and music was used to generate user data and attention: logics of data and attention capture were interwoven. The IT and music industries have adapted their business strategies to what we conceptualize as platform-based capital accumulation or ‘platform accumulation’, and models centred on controlling access and extracting rent have enabled the emergence of new monopolies and IT gatekeepers