Overview of the brand journey and opportunities for future studies

With this study, brand managers can have an overview of the major concepts and characteristics of brands over time, while academics receive a mapping of the most analyzed topics and suggestions for future research. Based on the documents published in Scopus and Web of Science databases using the word “brand”, this article aims to provide an overview of the brands and suggest opportunities for future research. Text mining clustering allowed the processing of a large amount of information and organized the first overview of the concepts that have been studied. Thus, first, we examine the existing definitions of a brand. Then, we provide a historical perspective of the topics associated with brand constructs and their associations and present a framework for the psychological characteristics of the branding process. Finally, we present the future trends.info:eu-repo/semantics/publishedVersio

Virtual reality, augmented reality and tourism experience

This chapter intends to give an overview of tourist experience in the real and virtual worlds (virtual and augmented reality) and how tourists are dealing with these two worlds. To achieve such a goal, the chapter examines existing definitions and conceptualizations of experience (and related constructs), virtual reality (VR) and augmented reality (AR) and delivers a historical perspective of real and virtual experiences within tourism. A comprehensive literature review makes it possible to methodologically capture the concepts of the topic and organize the structure of the chapter giving (i) different experience definitions, (ii) definitions of VR and AR, (iii) the root of experience in tourism (e.g., service quality, satisfaction, relationship marketing, tourist focus, tourist engagement, co-creation), and (iv) the tourist experience journey (stages of tourism experience and its relationship with VR and AR). The chapter is of interest to both academics and practitioners, since it identifies concepts of tourism experience, aggregating the real and virtual worlds, and at the same time gives a view of tourist experience management. Finally, the chapter points out critical areas for future research.info:eu-repo/semantics/acceptedVersio

Fashion luxury brands: bridging the gaps between cutting-edge fashion and corporate social responsibility concerns

Corporate Social Responsibility in fashion luxury brands has been a topic of great interesting for both practitioners and consumers. The current chapter intents to give insights about how Generation Y (1978-2000) in Europe view and perceives Corporate Social Responsibility practices in fashion luxury brands and the importance given to each dimension. In order to get data about these perceptions, in-depth interviews were conducted with a group of people belonging to Generation Y. Our analysis reveal that Generation Y tend to be mostly concerned about transparent procedures and helping business and society to improve as a consequence of their sustainable and responsible attitudes. The environmental issues and labour practices are the most cited, commented and recommended factors of corporate social responsibility proposed by participants. The chapter also provides a framework showing the core factors to incorporate Corporate Social Responsibility and suggestions for those who deal with the fashion luxury brands management.info:eu-repo/semantics/acceptedVersio

Artificial intelligence and extended reality in luxury fashion retail: Analysis and reflection

Retailing service is facing a rapid evolution through the incorporation of Extended Reality (XR) technologies and Artificial Intelligence (AI) algorithms. Within this umbrella, one can consider all real-and-virtual combined environments and interactions generated by computer, including Augmented Reality (AR), Mixed Reality (MR) and Virtual Reality (VR). This chapter brings together research on the experience of luxury fashion consumer retail and AI and XR technologies to identify critical gaps and open avenues for future research. It aims to analyse the incorporation and the potential evolution of AI and XR technologies in luxury fashion retail. The chapter presents the main theoretical concepts and the luxury fashion consumption cycle and offers a discuss about the human and non-human rights, privacy, and ethics at three levels: mega, micro, and nano. Also, the chapter contributes with a discussion about the rights, privacy and ethics involving humans, hybrid humans, and non-humans.info:eu-repo/semantics/acceptedVersio

Attachment in retailing sector: Retailer own-brands or manufacturer brands?

The aims of this study are (i) to explore the effect of brand credibility, familiarity and brand image on brand attachment and brand attitude; and (ii) to test how a grocery product category and the perception of quality of own-label brands versus manufacturer brands moderate the inter-relationship of brand credibility, brand familiarity and brand image on brand attachment and brand attitude. A survey is administered to a quota sample of Portuguese supermarket shoppers via a face-to-face personal interviewing method. Findings reveal that all relationships are significant except brand familiarity on brand attitude. Credibility and familiarity seem to be more important to enhance attachment in the case of the manufacturer brands and image in the case of retailer own-brands.info:eu-repo/semantics/publishedVersio

The effect of perceived benefits, trust, quality, brand awareness/associations and brand loyalty on internet banking brand equity

This research examines the interrelationships of trust, brand awareness/associations, perceived quality and brand loyalty in building Internet banking brand equity. The model was based on data from customers using online banking (customers of an international bank) using the PLS technique. The results suggest that perceived quality and brand loyalty are more important to explain the Internet banking brand equity than brand awareness/associations and trust. Interestingly, trust contributes only indirectly, through perceived quality and brand awareness/association to Internet banking brand equity. Online perceived benefits impact positively on customers' trust and online perceived risks tend to be lower when trust increases

Exploring the role of norms and habit in explaining pro-environmental behavior intentions in situations of use robots and AI agents as providers in tourism sector

In a pandemic situation, with climate change around the world, studies analyzing changes in travel patterns are welcome. This study combines three theories to propose a model on proenvironmental behavior intentions, namely, the theory of planned behavior, value–belief–norm theory and habit theory. This study aims to examine the role of social norms, personal norms and habit strength to explain pro-environmental behavior intentions. The authors collected 316 usable questionnaires from tourists in the well-known touristic Belem location in Lisbon. Personal norms were revealed to have the strongest association with pro-environmental behavior intentions, followed by habit strength. The study also identified different broad challenges to encouraging sustainable behaviors and use these to develop novel theoretical propositions and directions for future research. Finally, the authors outlined how practitioners aiming to encourage sustainable consumer behaviors can use this framework to achieve better results.info:eu-repo/semantics/publishedVersio

O efeito da norma subjetiva, percepção de controlo, atitude e experiência passada na intenção de compra de marcas de roupa de luxo no Brasil

SCIELO:S2182-84582014000300013 (Nº de Acesso Web of Science)The main goal of this study is to extend the theory of planned behaviour by introducing past experiences as antecedents of behavioural intentions and to test this model in the context of luxury consumption. In this vein, the Brazilian luxury market, more specifically in the São Paulo area, was selected due to its growing presence on the world stage of luxury products. Therefore, an online questionnaire was constructed based on a literature review, and data were collected. The findings suggest that attitude and perceived behaviour control are more important to explain word-of-mouth, whereas past experience, perceived behavioural control and subjective norms significantly impact willingness to pay more. The consumers most willing to pay more for a luxury brand are also more willing to continue to buy such brands in the near future

Analyzing the strength of novelty and meaningfulness in astrotourism experiences: The mediating role of hedonism

Purpose: This study aims to explore the relationships among novelty, meaningfulness, hedonism and loyalty in the context of an astrotourism experience. Design/methodology/approach: Data were collected using a convenience sample at an astrotourism event in Portugal. A self‐administered questionnaire was designed using established scales. In total, 296 usable responses were analyzed using partial least square (PLS)-structural equation modeling. Findings: The result of the structural model shows that novelty and meaningfulness affect hedonism, which in turn influences loyalty. Novelty and meaningfulness contribute 62.8% to the variance in hedonism and 31.3% to the variability in loyalty. Originality/value: This study deepens knowledge of the tourist behavior of astrotourists. Destinations and managers that develop astrotourism activities can also benefit from deeper knowledge about the emotional process of the astrotourism experience and its impact on behavioral loyalty.info:eu-repo/semantics/acceptedVersio

Engaging tourists with museums in the destination Lisbon

The aim of this study is to analyze the relationships among the concepts of serious leisure and museum prestige on engagement with museums, pleasant emotions, memory, and word-of-mouth among Lisbon tourists. Findings reveal that reflective motivations are one important driver of engagement. Be engaged with museums lead to create positive emotions and memories, which, in turn, contribute to the willingness to communicate and recommend the Lisbon museums to others.info:eu-repo/semantics/publishedVersio