Una revision sistemática del compromiso del consumidor: síntesis y agenda de investigacion

Purpose – This paper aims to review the existing literature about consumer engagement, provide an accurate mapping of this research field, propose a consumer engagement typology and a conceptual framework and offer a research agenda for this domain. Design/methodology/approach – A systematic literature review using several quality filters was performed, producing a top-quality pool of 41 papers. After that, a text mining analysis was conducted, and five major research streams emerged. Findings – This paper proposes five distinct research streams based on the text mining analysis, namely, consumer engagement, online brand community engagement, consumer-brand engagement, consumer engagement behaviours and media engagement. Based on this, a consumer engagement typology and a conceptual framework are suggested and a research agenda is proposed. Originality/value – This paper presents scientific value and originality because of the new character of the topic and the research methods used. This research is the first study to perform a systematic review and using a text-mining approach to examine the literature on consumer engagement. Based on this, the authors define consumer engagement typology. A research agenda underlining emerging future research topics for this domain is also proposed.info:eu-repo/semantics/publishedVersio

Consumer-brand engagement through website stimuli

Previous studies concerning consumer engagement have been dedicated to conceptualize the construct and proposing scales to measure it (Van Doorn et al. 2010; Bolton 2011; Bijmolt et al. 2010; Brodie et al. 2011; Hollebeek et al. 2014). Yet, further research has been suggested in those studies regarding antecedents and outcomes of online consumer engagement. The following questions remain open: what drives consumers to be online engaged? And what are the outcomes of being online engaged? The aim of the current research is to contribute to the fulfillment of this gap in the literature, analyzing which dimensions of online stimuli with websites exercise more effect on online engagement and which of this dimensions’ most influence brand advocacy

Brand authenticity versus brand reputation: Automobile sector

The current study aims to analyze the effect of both brand authenticity and brand reputation on brand attachment considering the automotive sector. A sample of 376 participants, members of car brand communities, collaborate in a survey. Findings reveal that the perception of authenticity could be more effective than brand reputation on enhancing brand attachment. However, the effect could depend on the car brand strategy. Limitations and suggestions for further research are also provided.info:eu-repo/semantics/publishedVersio

Feeling economy

The feeling economy is “an economy in which the total employment and wages attributable to feeling tasks exceed the total employment and wages attributable to thinking or mechanical tasks” (Huang, Rust, and Maksimovic, 2019, p. 44). In 2020 we are still living in a thinking economy in which were managers of the travel and hospitality industry value more analytical than empathic capabilities for their operational employees. However, increasingly artificial intelligence (AI) algorithms and AI robots are assuming analytical tasks (thinking) and managers and employees are using more and more their interpersonal, communicational, and empathic (feeling) capabilities to perform tasks. Feeling economy is an era where emphatic capabilities become more relevant than ever before. Researchers expect that the transition from thinking to feeling economy occur in 2036.info:eu-repo/semantics/submittedVersio

Effect of Sr substitution on superconductivity in Hg2(Ba1-ySry)2YCu2O8-d (part2): bond valence sum approach of the hole distribution

The effects of Sr substitution on superconductivity, and more particulary the changes induced in the hole doping mechanism, were investigated in Hg2(Ba1-ySry)2YCu2O8-d by a "bond valence sum" analysis with Sr content from y = 0.0 to y = 1.0. A comparison with CuBa2YCu2O7-d and Cu2Ba2YCu2O8 systems suggests a possible explanation of the Tc enhancement from 0 K for y = 0.0 to 42 K for y = 1.0. The charge distribution among atoms of the unit cell was determined from the refined structure, for y = 0.0 to 1.0. It shows a charge transfer to the superconducting CuO2 plane via two doping channels pi(1) and pi(2), i.e. through O2(apical)-Cu and Ba/Sr-O1 bonds respectively.Comment: 13 pages, 5 figures, accepted for publication in Journal of Physics: Condensed Matte

Virtual is so real! Consumers' evaluation of product packaging in virtual reality

Virtual Reality (VR) is shaping all human activities, and with the advent of the metaverse, buyers are going to experience new ways of doing shopping. What would happen if consumers will be asked to assess a product's attribute, i.e., packaging, in a virtual environment, instead of being able to physically hold the product, like in a traditional purchasing process? The aim of this study is to analyze consumers' evaluation of packaged products in immersive VR, manipulating packaging structural and haptic cues, and clarify potential differences with the consumers' responses in the real life. We conducted two focus groups (Study 1), with 16 participants, a mixed design experiment (Study 2), involving 167 consumers, to analyze consumers' attitudes, and a choice-based conjoint analysis (Study 3), with 41 individuals, to study actual choice behavior. The main findings reveal that consumer behavior in VR is consistent with everyday life, except for minor variations. VR proves to be an efficient and rigorous research environment, also suitable for testing sensory cues and non-tangible attributes. Finally, the article suggests managers can effectively use VR for product and packaging development, through a more sustainable process that requires fewer resources and time compared to traditional testsinfo:eu-repo/semantics/publishedVersio

Are consumers actually willing to pay more for sustainable packaging?: A choice-based conjoint analysis

In response to the increasing emphasis on sustainability and shifting consumer awareness of environmental protection, companies are adapting their product offerings to be greener. These changes include the adoption of more sustainable packaging. While it would appear that consumers are willing to embrace eco-friendly behaviour, however, the attitude-behaviour gap – that is, the difference between the favourable attitude towards sustainable practices and the less frequent adoption – remains relevant. Furthermore, it is unclear if and how much more consumers are actually willing to pay for a product with sustainable packaging, compared to their stated intentions. This study aims to analyse the willingness to pay a premium price for sustainable packaging, focusing on actual behaviour – instead of attitudes – through an experimental study employing choice-based conjoint analysis and real food packaging. The results show that consumers are willing to spend significantly more for the packaging alternative that they believe is greener. This research intends to extend the previous literature on sustainable packaging, which focused more on the study of attitudes, providing evidence about actual pro-environmental behaviour. From a practical point of view, the article presents insight for managers and practitioners about the development of effective sustainable packaging strategies.info:eu-repo/semantics/publishedVersio

Committing consumers to sustainability: Portugal and South Korea outlooks

The importance of recycling and environmental preservation has continued to receive increasing attention from governments, enterprises, and consumers. However, little research examines the factors that influence individuals’ commitment to recycling and environmental preservation, and even less explores how that commitment can lead to preferential behavior, word of mouth and willingness to sacrifice for recycling and environmental preservation. This study examines the roles of need for self-expression and arousal to explain commitment and whether commitment leads to those behaviors. The study is duplicated in two countries, each representing different cultural dimensions. Data collected from respondents in South Korea and Portugal inform a model that supports the majority of the hypotheses and points out some interesting differences in the ways that recycling and environmental preservation should be presented in various cultures to achieve buy-in.info:eu-repo/semantics/acceptedVersio