STALKING – THE CHALLENGES OF NEW INCRIMINATION

In recent years, the increasing attention of scientific and expert public are attracted cases of stalking. Amendments to the Criminal Code which came into effect on 01 June 2017 (Republic Serbia, Official Gazette“ No 94/16) for the first time includes the criminal act of stalking in Republic of Serbia legislation, in its Article 138a. Stalking has been included in Chapter XIV, within the group of criminal acts againts citizens rights and freedoms. With this act, Republic of Serbia has joined the family od those European countries which apply Article 34 of the Convention on Preventing and Combating Violence against Women and Domestic Violence, to incriminate such deliberate behaviour, where repeated threats made to another person cause that person′s fear for their safety. The authors in the paper will give analysis of the legal text from two aspects:  legal – criminal and crminological. In the next part of this article, the authors will analyse bearing stalking and family violence in terms of the Code on the prevention of domestic violence. Finaly, the authors discuss the inadeqacy of this legislation and the need for further legislative intervention in this are

Winter destinations hotels performance measurement practice - evidence from CEE

This study offers insight into the performance measurement practice of winter destination hotels in Bosnia. The research was conducted through face-to-face interviews with hotel owners, managing directors and managers. In the metrics measurement structure, financial metrics dominate, but hotels use non-financial metrics to a significant extent as well. The results point to the existence of differences in performance measurement of hotels of different income and sales growth. Moreover, the research highlights that managers mostly assess the usefulness of both organizational and operational metrics as above average. Unlike performance measurement, the managers’ attitudes differ only with hotels of different sales growth

Strategic Management and its Effects on Serbian Wood Industry

According to the available data on economic trends in Serbia, it is noticeable that companies in wood in-dustry do not use their capacities to the maximum. Furthermore, a significant number of newly founded small en-terprises, shortly after their establishment, go bankrupt or go into liquidation. Research works that have beenconducted so far have indicated that, most commonly, company deterioration is caused by a lack of strategic ap-proach in business management and company development. The aim of this paper is to gain an insight into the ex-tent to which wood industry enterprises apply strategic approach (their vision, mission and development strategies)when making business decisions, as well as the effects of such approach. This will be achieved by analyzing col-lected questionnaires and interviews with competent experts from wood industry monitoring institutions. Besides,SWOT and PESTLE analyses of the surveyed companies will be conducted. Furthermore, possible solutions forovercoming weaknesses and threats emerging in Serbian wood industry development will be indicated. Likewise,the possibilities for encouraging industry development and increasing its competitiveness level will be presented

Influencers as a Segment of Digital Marketing Communication – Generation Y Attitudes

The aim of the research presented in this paper isto provide insights into marketing communication changes induced by digital transformation and social media use. Contemporary marketing communication strategies are observed in the context of dominant information sourcesshift, as well as demographic trendsthat have placed Generation Yin marketing theorists‘ and practitioners‘ focus of interest. This paper examinesthe role and significance of prominentsocial media users–influencersin creating contemporary marketing communication. Considering the fact that modern customers are characterized by a high degree of digitalsophistication, the research in this paper focused on the prominence ofsocial media as main sources of information sharing. This paper presentsthe results of an empirical research which aim was to examine the attitudes of Generation Y membersin Serbia regarding influencer marketing. The contribution of this paper isreflected in the critical analysis of obtained results, thusincreasing the corpus of relevant knowledge

Personalized Social Media Communication based on Millennials' Attitudes

As a result of intense and ever-growing technological development, as well as the increase of digital media usage in everyday life, communication strategies have undergone profound transformations in order to adapt to specific conditions of online environment. Due to the interactive essence of Internet communication, which is being realized on social media and other online platforms, the need for engaging social media users in creating communication strategies has emerged. Furthermore, demographic trends have resulted in the shift of target audience structure, since generation Y members (i.e. millennials) have growing importance within the structure of contemporary society. This generational cohort, among its other characteristics, can be depicted by its distinct sophistication in terms of communication preferences. To be more precise, this generation expects to be provided with interactive, real-time and personalized communication, which is adjusted to social media platforms they use and can be consumed on the go. Therefore, the aim of this paper is to observe and accentuate the changes in media communication strategies caused by millennials and their extensive use of technology. The results obtained from the research conducted in this paper can be useful for both communication researchers and practitioners, and can be used as guidelines for creating digital communication strategies for millennials

TENDENCIJE U SAVREMENOJ MARKETINŠKOJ KOMUNIKACIJI UZROKOVANE TEHNOLOŠKIM PREFERENCIJAMA GENERACIJE IPSILON

Marketinško komuniciranje podrazumeva primenu sredstava kojima organizacije na direktan ili indirektan način informišu, uveravaju i podsećaju potrošače na brendove koje im predstavljaju. Kao jedna od posledica ubrzanog razvoja informaciono-komunikacionih tehnologija i posledično promena u ponašanju potrošača, došlo je do potrebe da se marketinške aktivnosti digitalizuju. Razvojem digitalnih tehnologija došlo je do pojave novih prodajnih kanala proizvoda i usluga, ali i do temeljnih promena u tokovima marketinške komunikacije, s obzirom da su potrošači dobili centralno mesto u okviru marketinških aktivnosti. Ovome su posebno pridonele onlajn društvene zajednice, promenivši način pristupanja i prikupljanja informacija, te sticanja i deljenja saznanja o organizacijama, brendovima te njihovim proizvodima ili uslugama. S obzirom da je odrastanje pripadnika generacije ipsilon pratio intenzivan tehnološki razvoj, ova sociološka grupa pokazuje značajne preferencije ka generisanju i razmeni različitih vrsta informacija digitalnim putem. Stoga je u ovom radu dat pregled aktuelnih kretanja u razvoju marketinške komunikacije u svetu, ali i sprovedeno istraživanje s ciljem sticanja uvida u stavove i preferencije domaćeg auditorijuma u Srbiji u pogledu digitalne marketinške komunikacije.Marketing communication implies the usage of means by which organizations directly, or indirectly, inform, convince and remind consumers of the brands or products they represent. As one of the consequences of the accelerated development of information and communication technologies and consequently changes in the behavior of consumers, there has arisen a need for digitalization of marketing activities. Development of digital technologies has led to the emergence of new products and sales service channels, but also to fundamental changes in marketing communications flows, due to the fact that consumers were given a central place in marketing activities. Online social communities have especially contributed to the shifts in marketing communication by changing the way people access and collect information, as well as acquire and share knowledge about organizations, brands, and their products or services. Based on the fact that generation Y has grown up during the intense technological development, this sociological group has shown significant preferences towards generating and exchanging different types of information digitally. Therefore, this paper gives an overview of current trends in the development of marketing communication in the world, as well as a survey conducted to gain insight into the attitudes and preferences of the local auditorium in Serbia in terms of digital marketing communication

INFLUENCER MARKETING AS A WAY OF PROMOTING A BRAND VIA SOCIAL NETWORKS

Suvremeno tržišno okruženje kristalizira novu generaciju potrošača kojoj organizacije u svojim komunikacijskim aktivnostima moraju služiti. Jedna od novih mogućnosti sa značajnim potencijalom u domeni suvremene marketinške komunikacije podrazumijeva korištenje „influencera“, kao utjecjanih osoba na društvenim mrežama. Influencer marketing se usvaja kao suvremeni koncept koji predstavlja sve značajniji oblik promocije na društvenim mrežama, a nastao je kao rezultat razvoja inoviranih strategija digitalnog marketinga. Primjenom dvostupanjskog komunikacijskog tijeka konkretnoj ciljnoj grupi pristupa se na poseban način kojim se stvara specifičan odnos između brendova, influencera i krajnjih korisnika, što u konačnici osigurava bolje pozicioniranje brenda i rast prodaje. U radu se utvrđuju sličnosti i razlike između marketinga u online i offline okruženju, te, istraživanjima, na uzorku koji su činili predstavnici poslovnih subjekata i korisnika društvenih mreža iz Bosne i Hercegovine, Hrvatske i Srbije, analiziraju specifičnosti influencer marketinga i uspoređuju sa rezultatima prethodno provedenih globalnih istraživanja.The contemporary market environment gives rise to a new generation of consumers to which the organisations, through their communication activities, must serve. One of the new possibilities with a high potential in the contemporary marketing communication domain, entails the use of “influencers”, i.e. influential individuals, on social networks. Influencer marketing is being welcomed as a modern concept which represents the more and more significant way of promoting brands on social networks, and which emerged as a result of the development of the innovative digital marketing strategies. By applying the two-phase communication to the specific focus group, a special relationship between brands, influencers, and the end users is being created, which, after all, secures better positioning of the brand, as well as the growth of sales. The paper probes into differences and similarities between the online and offline marketing, and elaborates on the research conducted on a sample comprised of business subject representatives and social networks users from Bosnia and Herzegovina, Croatia, and Serbia, by analysing the peculiarities of influence marketing and contrasting the acquired results with the outcomes of the previously conducted global-scale studies

Research of indirect advertising in video game industry

Product placement or indirect advertising, and video games are two very current themes. There are more and more video game users in the world, and fewer are those who have confidence in traditional forms of advertising. In order to reach a larger number of consumers, product placement is increasingly used today, and product placement in video games is becoming an increasingly attractive field of action. Although there are numerous studies in the field of the application of product placement in video games, authors have so far not been concerned with studying the way different motivation for playing influences the acceptance of product placement and whether, depending on the type of motivation, the effects of product placement would be different. This will allow better targeting of video game players and increasing product placement efficiency in video games. This paper examines whether different categories of primary motivation can affect the product placement effects, and whether players' attitudes towards product placement differ, depending on the primary motivation

INFLUENCER MARKETING AS A WAY OF PROMOTING A BRAND VIA SOCIAL NETWORKS

Suvremeno tržišno okruženje kristalizira novu generaciju potrošača kojoj organizacije u svojim komunikacijskim aktivnostima moraju služiti. Jedna od novih mogućnosti sa značajnim potencijalom u domeni suvremene marketinške komunikacije podrazumijeva korištenje „influencera“, kao utjecjanih osoba na društvenim mrežama. Influencer marketing se usvaja kao suvremeni koncept koji predstavlja sve značajniji oblik promocije na društvenim mrežama, a nastao je kao rezultat razvoja inoviranih strategija digitalnog marketinga. Primjenom dvostupanjskog komunikacijskog tijeka konkretnoj ciljnoj grupi pristupa se na poseban način kojim se stvara specifičan odnos između brendova, influencera i krajnjih korisnika, što u konačnici osigurava bolje pozicioniranje brenda i rast prodaje. U radu se utvrđuju sličnosti i razlike između marketinga u online i offline okruženju, te, istraživanjima, na uzorku koji su činili predstavnici poslovnih subjekata i korisnika društvenih mreža iz Bosne i Hercegovine, Hrvatske i Srbije, analiziraju specifičnosti influencer marketinga i uspoređuju sa rezultatima prethodno provedenih globalnih istraživanja.The contemporary market environment gives rise to a new generation of consumers to which the organisations, through their communication activities, must serve. One of the new possibilities with a high potential in the contemporary marketing communication domain, entails the use of “influencers”, i.e. influential individuals, on social networks. Influencer marketing is being welcomed as a modern concept which represents the more and more significant way of promoting brands on social networks, and which emerged as a result of the development of the innovative digital marketing strategies. By applying the two-phase communication to the specific focus group, a special relationship between brands, influencers, and the end users is being created, which, after all, secures better positioning of the brand, as well as the growth of sales. The paper probes into differences and similarities between the online and offline marketing, and elaborates on the research conducted on a sample comprised of business subject representatives and social networks users from Bosnia and Herzegovina, Croatia, and Serbia, by analysing the peculiarities of influence marketing and contrasting the acquired results with the outcomes of the previously conducted global-scale studies

Application of oxidation processes in the purification of wastewaters from phenolic compounds

Natural phenolic compounds are significant component of the human diet, as they are present in fruits and vegetables, and they have very important biological activity in the living organisms. Because of their structure, they are subject of numerous oxidation processes, such as autoxidation, but are easily to oxidize in presence of various oxidizing agents and enzymes. Many authors have been investigating phenolic oxidation processes, and have successfully identified their pathways and a significant number of intermediates and products generated by these processes. Also, particular attention has been made to the effects of these processes on food quality and other biological processes in living organisms. Phenols are persistent pollutants of water systems from various agricultural activities and industrial wastewater discharges. It is known that the presence of phenolic compounds in water supplies and industrial effluents directly affects natural processes in the environment due to their toxicity and natural ability to decompose. This property, to easily oxidize and, as a result of it, to mineralize, is practically useful for the treatment of the wastewaters, so it is of global concern to manage the best technology to remove phenols and other organic pollutants, assisted with the oxidation processes. In the aspect of treatment of wastewaters polluted with phenols, we reviewed oxidative processes such as autoxidation, enzyme-catalyzed oxidation, photo-oxidation, electrochemical oxidation and oxidation by Fenton's reagent and, based on the literature data, we presented advantages and disadvantages of these processes compared to each other. © 2020 Editura Academiei Romane. All rights reserved