Moderating Effect of Competitive Intensity on the Relationship between Customer Orientation and Performance of Hotels in Kenya

Customer orientation should permeate the overall activities of a firm in a competitive environment as it is considered to be an essential element for enhanced performance. The main objective of this study was to empirically test the moderating effect of competitive intensity on the relationship between customer orientation and performance of hotels in Kenya. Resource-Based View (RBV) theory grounded the study. The study employed explanatory research design and sampled 330 respondents from a target population of about 630 managers in 210 hotels, listed under Kenya Association of Hotelkeepers and Caterers (KAHC). Respondents were selected using cluster sampling combined with simple random. Primary data was collected using a structured questionnaire. Data was analyzed using Statistical Package for Social Sciences (SPSS 22.0). Stepwise regression was used to test the research hypotheses. The results revealed that customer orientation is directly associated with hotel performance and has a significant effect on the relationship. The study further revealed that competitive intensity has a moderating effect on the relationship between customer orientation and hotel performance. It therefore reasonable to conclude that customer orientation is an important determinant of performance. The study recommends that hotels must view customer relationship as an asset, consider customer retention as a priority and be committed to meeting customers’ needs and expectations. Such measures will offer hotels better understanding of customers in a competitive business environment which will eventually lead to enhanced performance. Keywords: Customer Orientation, Competitive Intensity, Performance, Hotels, Keny

The 2022 symposium on dementia and brain aging in low- and middle-income countries: highlights on research, diagnosis, care, and impact

Two of every three persons living with dementia reside in low- and middle-incomecountries (LMICs). The projected increase in global dementia rates is expected toaffect LMICs disproportionately. However, the majority of global dementia care costsoccur in high-income countries (HICs), with dementia research predominantly focus-ing on HICs. This imbalance necessitates LMIC-focused research to ensure thatcharacterization of dementia accurately reflects the involvement and specificities ofdiverse populations. Development of effective preventive, diagnostic, and therapeu-tic approaches for dementia in LMICs requires targeted, personalized, and harmonizedefforts. Our article represents timely discussions at the 2022 Symposium on Demen-tia and Brain Aging in LMICs that identified the foremost opportunities to advancedementia research, differential diagnosis, use of neuropsychometric tools, aware-ness, and treatment options. We highlight key topics discussed at the meeting andprovide future recommendations to foster a more equitable landscape for dementiaprevention, diagnosis, care, policy, and management in LMIC

The Student Movement Volume 106 Issue 17: Just Your Normal Weekly Student Movement Issue: No Clickbait

HUMANS Department of Biology Hires Renowned Woodchuck Specialist Charles Lignum, Interviewed by: Scott Moncrieff Silly Little Hats Mandate, Qualyn Robinson, Alyssa Henriquez ARTS & ENTERTAINMENT Kim Kardashian\u27s History at AU, Solana Campbell with Megan Napod and Alyssa Henriquez Love is Blind Beta Tests a Season in Berrien Springs, Alyssa Henriquez NEWS I\u27m So Sorry: A Heartfelt Goodbye, Chris Ngugi Introducing... Cardfield!, Abigail Lee The Cardinalito: The New Student Craze Over the Saucy Dish, Nathan Mathieu IDEAS A Student Movement Towards a Southern Location, Nathan Mathieu Why Meier Must be Renovated Immediately PULSE Andrews University Dating App: AUlovelink, Wambui Karanja Sabbath Meatloaf Exposé, Alannah Tjhatra THE LAST WORD Don\u27t Make Me Laugh! Using Humor as Power, Lily Burkehttps://digitalcommons.andrews.edu/sm-106/1016/thumbnail.jp

The Student Movement Volume 106 Issue 9: No Silent Night for These Busy Staffers

HUMANS My Favorite Christmas Memory... from Our AU Students!, Irina Gagiu Semester Reflections with Brandon Alvarez, Interviewed by: Caryn Cruz ARTS & ENTERTAINMENT Beginning Again: Red (Taylor\u27s Version), Kaela McFadden Musicians of Andrews University, Brendan Syto with Megan Napod The Most Reluctant Convert, Reviewed by Scott Moncrieff NEWS AU Symphony Orchestra Presents The Journey Cybersecurity on Campus: What to Look Out For and What You Can Do, Abigail Lee IDEAS The Complicated Case of Kyle Rittenhouse, Lyle Goulbourne Why Is Everything Running Out?, Valerie Akinyi PULSE Christmas Movies, Wambui Karanja Easy Dorm Recipes, Izzy Koh THE LAST WORD Baby Pigeons and Government Deception, Alyssa Henriquezhttps://digitalcommons.andrews.edu/sm-106/1008/thumbnail.jp

The Student Movement Volume 107 Issue 17: I Dreamed a Dream : AU One Day Closer to Spring

HUMANS Joyful Resilience: An Interview with Artist Jasmin Hislop, Interviewed by Solana Campbell Love is in the Air, Interviewed by Grace No Working at the Writing Center: Interview With Camilia Howell, Interviewed by Gloria Oh Arts & Entertainment Blackventist Praise, Nathaniel Reid Ceramics: Revival of the Art Elective, Ysabelle Fernando Currently: The Romantics, Solana Campbell Freedom: a Black History Month Playlist, Amelia Stefanescu NEWS Dinosaurs Under the Microscope: Mary Higby Schweitzer Visits Andrews, Alannah Tjhatra Les Misérables at the Chicago Cadillac Palace Theatre, Gloria Oh IDEAS Engineering What We Eat: The Past, Present, and Future of Genetically Modified Food, Alexander Navarro Russia and Ukraine: New Year, New Direction?, Melissa Moore Stress and Video Games, Rachel Ingram-Clay PULSE Can Political Parties Be Inherently Christ-Like?, Wambui Karanja Is Honors an Advantage to our Students?, Melissa Moore The Wellness Center Happenings, Lexie Dunham LAST WORD Why Read? Practice Makes Better. Terika Williamshttps://digitalcommons.andrews.edu/sm-107/1016/thumbnail.jp

The Student Movement Volume 105 Issue 15: SASA\u27s Saris Shine at Cultural Celebration

NEWS SASA Hosts Once Upon a Time in Bollywood , Caralynn Chan Vaccinated: Andrews Students Receive Fist Dose of COVID-19 Vaccine, Taylor Uphus PULSE AAPI Issues on Campus: A Dialogue, Jessica Rim Student Features: The Story Behind the Car, Interviews by Wambui Karanja Summer Plans: STEM Majors, Interviews by Masy Domecillo HUMANS A Quarter Century of Research, Interviewed by Alyssa Henriquez An Interview with Taylor Biek: Next Year\u27s AUSA Social VP, Interviewed by Abigail Lee Makarios Easter Passion Play, Interviewed by Ben Lee ARTS & ENTERTAINMENT April Current Favorite Songs, Hannah Cruse Celebrating National Poetry Month, Alannah Tjhatra Creative Spotlight: Karen Garcia, Interviewed by Megan Napod Signal Boost: Rookie Historian Goo Hae-ryung, Hannah Cruse IDEAS A Birthday Boy\u27s Reflections: What I\u27m Learning Now, Adoniah Simon Biden\u27s Job Plan: The Latest Example of Government Investment in Our Future, Lyle Goulbourne THE LAST WORD My (Last) Last Word, Daniel Selfhttps://digitalcommons.andrews.edu/sm-105/1019/thumbnail.jp

The Student Movement Volume 105 Issue 7: Putting the Finishing Touches on Fall Semester

NEWS Andrews Releases Spring 2021 Opening Plan, Amanda Cho Creating Visions for the Future, Joelle Kim Semester Reflections: Living During a Global Pandemic, Taylor Uphus PULSE The Best Drive-Through Meals, Masy Domecillo Reviewing Leaving the Shadowland of Stress, Depression, and Anxiety , Jessica Rim Study Tips: Re-Examining Routine, Wambui Karanja HUMANS Christmas vs. Thanksgiving, Interviewed by Abigail Lee Interview with Dongchan Kim, AUSA Executive Vice President, Interviewd by Ben Lee Studying Abroad in Argentina: An Interview with Lisiane Umuhire, Interviewed by TJ Hunter ARTS & ENTERTAINMENT Creative Spotlight: Ivan Rachath, Interviewed by Megan Napod Elementary, Hannah Cruse It\u27s Beginning to Sound A Lot Like Christmas!, Megan Napod IDEAS The Good, Kyara Samuels The Power of Resource, Evin N. Musgrove LAST WORD Fallen Titans: Remembering Alex Trebek and Rabbi Jonathan Sacks, Daniel Selfhttps://digitalcommons.andrews.edu/sm-105/1008/thumbnail.jp

The Student Movement Volume 107 Issue 19: A Weekend to Remember: AUnited Showcases Cultural Diversity

HUMANS Andrews Students Discuss Feminism, Interviewed by: Grace No Honors Scholars and Undergraduate Research Poster Symposium: Meet the Researchers, Nora Martin Public vs Private Schooling?, Interviewed by: Anna Pak ARTS & ENTERTAINMENT Creatives on Campus: Women\u27s History Month, Gio Lee See My World: AU Composers\u27 Recital, Aiko J. Ayala Rios Sonnets Reimagined: English 430 Collage Projects, Grace No NEWS Cultural Clubs Wow During Preview Showcase, Andrew Francis Head in the Clouds: The AUnited Cultural Gala, Alannah Tjhatra Honors Scholars and Undergraduate Research Poster Symposium 2023, Nora Martin IDEAS A Kinda Brief History of Feminism, Reagan McCain Bee Kind!, Gabriela Francisco The History of Saint Patrick\u27s Day, Katie Davis PULSE The Dorms: What Would You Change?, Interviewed by: Lexie Dunham The President-Elect: Viewpoint on Diversity, Wambui Karanja LAST WORD What I Would Tell My Freshman Self, Kayla-Hope Brunohttps://digitalcommons.andrews.edu/sm-107/1018/thumbnail.jp