Factors influencing the choice of private medical centre among Malaysians

With better education, knowledge and income, people today are able to choose the medical services that will satisfy them the most. The purpose of this study is to examine the factors influencing consumers in choosing a Private Medical Centre. In this study, five factors were used and these included waiting time, environment, reputation of consultant, facilities and cost. These factors had been used to see whether they influenced the choice for private medical centre among Malaysians. Data were collected through a questionnaire survey that involved customers of private medical centre in Serdang, Kajang, and Puchong. Convenience sampling technique was used to distribute 155 questionnaires. The results showed that there was a significant relationship between environment, facilities, and cost, with the choice of Private Medical Centre among Malaysians. Based on the results, it is suggested that the management of Private Medical Centre should focus on providing the best services to their customers to ensure they get the greatest satisfaction

Brand credibility, perceived quality and perceived value: a study of customer satisfaction

This research examines the relationship of brand credibility, perceived quality and perceived value towards customer satisfaction and to what extent customer satisfaction influences brand loyalty. A questionnaire survey method was used to collect data for this study and 100 footwear consumers from shopping malls located in the Klang Valley, Malaysia participated in this study. This study to determine the influence of these factors on customer satisfaction and brand loyalty. The research findings show that there is positive influence of brand credibility, perceived quality and perceived value on customer satisfaction

Impact of product costing for branding and business support on small and medium enterprises in Malaysia

This study examines the relationship between costing towards branding and business support on Small and Medium Enterprises (SMEs) of food and beverages (F&B) products supplying a hypermarket in Malaysia. Specifically, this study examines the mediating effect of branding on the relationship between products' costing and SMEs' product value. This study also examines the moderating effect of business support on the relationship of products' costing to branding. This study used a quantitative method by distributing questionnaires to SMEs with an F&B background. Four hundred questionnaires were collected from the SMEs. A theory, like transaction cost and the resource-based view, was applied to support the proposed five relationships and hypotheses. This study used partial least squares structural equation modelling (PLS-SEM). The results of this study show that cost is significant with mass-produced SMEs' product value. The result reveals a strong interaction of mediation in the implementation of branding for the SMEs' product value. In brief, business support acting as a moderator has no moderating effect on branding. Therefore, SMEs need to put aside a significant sum of funds to enhance their products' branding. This can help SMEs in manufacturing products according to the demands of consumers and the hypermarket. These actions can increase SMEs' income and contribute to national economic growth

The effect of employee ethics, trust, and service quality to customer satisfaction: a study on Malaysian telecommunications

Purpose: The purpose of this study is to expand our knowledge by examining the effects of employees’ ethic, trust and service quality dimensions on customer satisfaction in telecommunication industry; and to identify the most important factors effects of Customer Satisfaction, if any. Design/methodology/approach: Descriptive analysis were used in this study. 413 samples were taken from the data gathered from Telecommunication’s customer in Selangor, Malaysia and we distributed online survey (263 responses) to random customer through any social media platform (WhatsApp, Facebook, Instagram, and others), and distributed hardcopy using a convenient sample to 150 customers for any telecommunications service provider. Findings: This study found out that the dimensions of service quality and customer trust which the company must focus to provide better service for customer satisfaction. This study also found that salesperson ethical treatment is not significantly affect customer satisfaction in telecommunication industry. Research limitations/implications: The main limitation of the study is that it was confined to the Selangor area only. so, the findings of Selangor cannot be generalized for the entire nation. Secondly, present study focuses only on Telecommunications Service Industry. Secondly, present study focuses only on Telecommunications Service Industry. Practical implications: The research results provide the telecommunications service provider with some knowledge and feedback in the development of management strategies to increase customer satisfaction. Telecommunications service providers must emphasize the importance of customer trust and service quality in their strategic business planning to increase customer satisfaction. Originality/value: This study contributes to the factors affect the customer satisfaction literature by proposing future research avenues

Islamic marketing practices in the cosmetics and toiletries industries in Klang Valley, Malaysia

The purpose of this study is to investigate whether producers, dealers and agents of the Cosmetic and Toiletries Industries in Malaysia are implementing Islamic marketing practices in producing and selling their products. There is growing consciousness to conduct business in accordance to the rules and principles of Islam whereby halal products and services are gaining importance in many industries. The Islamic consumer market is huge and producers are beginning to realise its importance. This study employed the descriptive research method and non-probability sampling technique whereby data were collected through questionnaires distributed to a sample population in Klang Valley. The results show that self and social perspective and marketing scenario to have a significant impact on marketing practices. The study reveals that most of the marketing mix of product and distribution (place) strategy are being practised according to Islamic rules