2 research outputs found

    Do events contribute to the brand of Novi Sad?: A millennials' perspective

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    In the era of the global economy and more expressed need for obtaining a competitive advantage, strong brands and the branding process itself gain importance, which is why brand management principles are being applied even to geographical areas and destinations. Events and festivals represent an important element of brand destination, i.e. of cities worldwide, whereas in strategic documents related to the tourism both of the Republic of Serbia and of the city of Novi Sad, they are recognised as priority tourist products. The topic of this research is the analysis of importance of festivals for the "city of festivals" i.e. Novi Sad, but from the point of view of population that had little attention of researchers – millennials. Millennials, i.e. those born in the 1990's, are the largest generation humankind ever had and their attitudes are dominating on the market. The research conducted in May 2018 on a sample of 102 students in Novi Sad has shown absolute domination of Exit festival in all aspects, but also some other interesting characteristics of Novi Sad brand.Publishe

    Some management challenges for food companies in the Republic of Serbia and Bosnia and Herzegovina

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    This paper aims to explore controlling, one of the key management functions, and autonomy at work, a determinant of employee control. Another purpose of this research is to examine the differences in autonomy or, more precisely, to find out to what degree autonomy among non-managers may affect creativity, innovation and business performance of an organization. The research was performed in food companies in the Republic of Serbia and Bosnia and Herzegovina. The data collected via a questionnaire were analysed by the SPSS statistical software. Five-level Likert scale was used to rate the responses. The main findings show that employees in food companies in Serbia perceive a higher level of autonomy than their counterparts in Bosnia and Herzegovina, and that the level of autonomy varies among different departments, the highest being in marketing and sales
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