Structure of Experimental Contingency Tables.

<p>Structure of Experimental Contingency Tables.</p

Market Index as a result of MNAS implementation (www.wessa.net/rwasp_PRMNAS.wasp).

<p>Market Index as a result of MNAS implementation (<a href="http://www.wessa.net/rwasp_PRMNAS.wasp" target="_blank">www.wessa.net/rwasp_PRMNAS.wasp</a>).</p

Schedule of experimental learning activities.

<p>Schedule of experimental learning activities.</p

Binomial Effect Size Display (www.wessa.net/rwasp_PRexperiment.wasp).

<p>Binomial Effect Size Display (<a href="http://www.wessa.net/rwasp_PRexperiment.wasp" target="_blank">www.wessa.net/rwasp_PRexperiment.wasp</a>).</p

Negative regression of BODY and BMI_PAR.

<p>The locations of activations reported in the table (columns X, Y, Z in mm) were transformed using the procedure of Lancaster et al. 2007 from those reported from the SPM2 software to obtain more accurate reference to Talairach and Tourneaux atlas co-ordinates (Talairach and Tounoux, 1988). The columns left to right are: Cl - the cluster index produced by the hclust algorithm; Sx - the sequence index produced by the SPM2 analysis and for reference to the dendrogram of <a href="http://www.plosone.org/article/info:doi/10.1371/journal.pone.0027255#pone-0027255-g003" target="_blank">figure 3</a>; K - the cluster extent associated with activations, in voxels; cPu - the uncorrected cluster level type 1 error rate; FDR –false discovery rate corrected for multiple comparisons; T- t-values of the activations; EqZ - equivalent Z scores; X, Y, Z; H – Hemisphere or subcortical region; Structure –brain anatomical label reported by the Talairach Deamon java client <a href="http://www.plosone.org/article/info:doi/10.1371/journal.pone.0027255#pone.0027255-Lancaster2" target="_blank">[27]</a> (NG  =  No Grey; RCb – right cerebellum); BA – Brodmann area (*  =  not in the cortex). The two sets of coordinates underlined and italicised are the Left and Right hemispheric activations that we identified in this study that were similarly located to other reports of an extra-striate body area.</p><p>NB 9 clusters vs. 8 were chosen as this divides the precentral cluster from IPL.</p

Simple Effects contrast JUDGE –BODY.

<p>Contrast between JUDGE and BODY (otherwise as in <a href="http://www.plosone.org/article/info:doi/10.1371/journal.pone.0027255#pone-0027255-t001" target="_blank">table 1</a>).</p

T-Contrast of BOLD signal between the intervals JUDGE and BODY.

<p>A)Cluster dendrogram for (X,Y,Z) peak BOLD activations sites for the contrast between the period of participant response (JUDGE) and participant body evaluation (BODY). B)Bilateral visual cortical activations in posterior parietal and lateral occipital regions. Bilateral activation in and around the caudate nucleus is present at the position of the cross hairs: [+12, 0,+12] untransformed MNI co-ordinates. C)At a lower plane, bilateral activation foci are present in the insula cortex. Cross hairs: [+42, +15, −3] untransformed MNI co-ordinates.</p

Positive regression of BODY and BMI_PAR (otherwise as in table 1).

<p>Positive regression of BODY and BMI_PAR (otherwise as in <a href="http://www.plosone.org/article/info:doi/10.1371/journal.pone.0027255#pone-0027255-t001" target="_blank">table 1</a>).</p

Positive Regression of BMI_PAR with BOLD.

<p>A)Cluster dendrogram for (X,Y,Z) peak BOLD activations sites for the positive regression of BMI_PAR with BOLD signal intensity. B)Bilateral cingulate gyrus activation. The cross hair was positioned between the two posterior cingulate gyrus activations at [−3, −48, 9] so both can be seen. Crosshair location in untransformed MNI co-ordinates. C)Bilateral anterior temporal lobe activation within the medial temporal gyrus (BA21). The cross hair was positioned at [−51, −12, −9] untransformed MNI coordinates, <a href="http://www.plosone.org/article/info:doi/10.1371/journal.pone.0027255#pone-0027255-t002" target="_blank">table 2</a> Cl5(Sx = 10).</p

Participant attractiveness ratings: correlation with BMI and WHR.

<p>A)Plot of average attractiveness ratings against the BMI_PAR of the bodies in the photographs. B)Plot of average attractiveness ratings against the WHR of the bodies in the photographs.</p