PENGARUH PROFITABILITAS, LEVERAGE, KEBIJAKAN DIVIDEN, DAN CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP NILAI PERUSAHAAN (Studi Pada Perusahaan Rokok Yang Terdaftar Di Bursa Efek Indonesia)

ABSTRACTThis study aims to analyze the effect of profitability (ROA), leverage (DAR), dividend policy (DPR), and corporate social responsibility (CSRDI) on firm value. The population in this study is cigarette firm listed on the Indonesian stock exchange. The sample that selected using purposive sampling technique is 4 cigarette firms which listed in Indonesian stock exchange at the year of 2010-2018. Data processing method used is descriptive analysis. The result showed that the ROA, DAR, DPR, and CSRDI simultaneously have a significant effect on the firm value. ROA has a positive and significant effect on the firm value. DAR has not effect on the firm value. DPR has a negative and significant effect on the firm value. CSRDI has not effect on the firm value. Keyword: Profitability, Leverage, Dividend Policy, Corporate Social Responsibility, and Firm Value