Making Sense of the Meaning of Color in Industrial Design

Color is key to the understanding of our world. We experience, interact and understand our specific environment through color. Color provides information such as attractiveness, value, functionality, honesty, safety, danger and so on. The meaning and function of products can be communicated, emphasized or hidden only with the use of color. The understanding of color though, is different from civilization to civilization and from one culture to another. The primary goal of this thesis is to provide help and guidance for designers who want to better understand how to make purposeful color choices in their work. This thesis is not providing examples like in a color harmony book but is looking at the meaningful application of color in the field of design in a holistic approach