Erfolgs- und Risikofaktoren von Auslandsdirektinvestitionen in Polen: eine empirische Studie über das Investitionsverhalten deutscher Unternehmen

Im Zuge der Erweiterung der Europäischen Union im Jahre 2004 haben sich interessante Möglichkeiten aber auch Risiken für jene Unternehmen ergeben, die ihre internationalen Geschäftsaktivitäten um die zentral- und osteuropäischen Länder erweitern wollen. Vor dem Hintergrund, dass ein Auslandsengagement nicht immer linear und erfolgreich verläuft, werden im vorliegenden Artikel Motive, Eintrittsformen, Eigentumsstrukturen und Nachhaltigkeit von Auslandsinvestitionen deutscher Unternehmen, die sich in Polen in den letzten Jahren engagiert haben, untersucht.The expansion of the European Union (EU) in 2004 towards Central European and Eastern European countries opened new business opportunities for firms which seek to expand their international activities in upcoming markets. Based on the assumption that international business is not necessarily a forward directed, successful, and linear approach, this paper evaluates foreign direct investment (FDI) motives, modes, ownership structures, and the longevity of business of German firms, which have invested in recent times in Poland

Das Internationalisierungsverhalten deutscher Unternehmen - Ergebnisse einer vergleichenden Studie für Brandenburg, Berlin und das Bundesgebiet

Im Zuge der Integration weltweiter Wertschöpfungsketten hat die Internationalisierung von Geschäftsaktivitäten für Unternehmen aller Größenklassen gleichermaßen an Bedeutung gewonnen. Chancen und Risiken von Auslandsaktivitäten werden von den beteiligten Akteuren in der Regel unterschiedlich empfunden. Im Zuge einer Feldstudie sind insgesamt 102 Firmen aus dem gesamten Bundesgebiet im Zeitraum von Mai 2010 bis Juni 2011 zu ihrem Internationalisierungsverhalten (z. B. Internationalisierungsmotive und Erfolgsfaktoren) befragt worden. Die Ergebnisse werden für Brandenburgische und Berliner Unternehmen im Vergleich zum Bundesgebiet differenziert dargestellt

Marktforschung in der Praxis: Kundenpräferenzen beim Kauf eines neuen Fernsehgerätes

In der heutigen Zeit sind Medien aller Art im alltäglichen Leben anzutreffen. Ob früh am Morgen die frisch gedruckte Zeitung, das Radio in der Küche, der Lieblingsfilm im Fernsehen oder das Internet via Mobiltelefon. Viele Menschen können sich heutzutage ein Leben ohne Mobiltelefon oder Fernsehgerät nicht mehr vorstellen. Die Industrie hat dies erkannt und bringt fast täglich neue Weiterentwicklungen auf den Markt. Smartphones, die beinahe so viel können wie ein Laptop oder Fernseher, die den Zuschauer via 3D-Technologie in das Geschehen eintauchen lassen, entwickeln sich zu Standardprodukten. Bei der heutigen Geschwindigkeit der Neuentwicklungen und den immer kürzer werdenden Produktlebenszyklen ist es besonders wichtig, den Endverbraucher vom Mehrwert zu überzeugen. In diesem Zusammenhang ist es notwendig herauszukristallisieren, worauf der Endkunde Wert legt und welche Informationsschwächen er hat. Hierzu haben acht Studierende der TH Wildau aus dem Fachbereich Betriebswirtschaft/Wirtschaftsinformatik eine empirische Studie entwickelt.In your everyday life, media of all kinds are found. Whether early in the morning, freshly printed newspaper, the radio in the kitchen, favorite movies on TV or the Internet via mobile phone. Many people can not imagine a life without mobile phone or TV. The industry has recognized that and almost every day they have new developments for the market. Smartphones have nearly as much as functions as a laptop or a television and are able to bring the viewers into actions via 3D technology as a standard. Because of the speed of new developments and the shortening product life cycle it is especially important to convince the consumer«s added value. In this case it is important to have a look what is significant for the end consumer and what lack of information does the consumer have. Concerning these problems, eight students of the University of Applied Science Wildau from the Department of Business Administration and Business Informatics designed an empirical study

BlackRock, Inc. (USA):An environmentally sustainable asset investor as it claims to be?

Purpose: Against the background of sustainable finance, this study aims to address whether global asset management firms started transforming toward more environmentally friendly investment policies according to the Agenda for Sustainable Development launched by the United Nations General Assembly in 2015. Design/methodology/approach: The authors apply qualitative, explorative research methods through the development of the case study of BlackRock, Inc. (USA). Addressing sustainable finance, the authors compare the opposite to the editorial page (op-eds) communication strategy of BlackRock against real life for the period from 2015 until today. Findings: The op-eds communication strategy by BlackRock is multi-faceted targeting to develop a leading sustainable reputation supported by fine-grained relationships to business and policy makers. This study empirically proves that there is a discrepancy between BlackRock’s op-eds communication contends concerning sustainable finance and the reality. Among others this study found that BlackRock still invests in fossils and increasingly launches passively managed funds with limited transparency standards in terms of sustainable finance. Research limitations/implications: This study contributes to the corporate social responsibility literature focusing on fossil energy and sustainable finance. As BlackRock did not reply to the authors’ requests for conducting interviews, the authors rely on a broad range of secondary sources including material provided by non-governmental organizations. This study proposes that research should be amplified by further empirical studies among various sustainable finance stakeholders based on the research propositions the authors have developed as a result of this study. Practical implications: This research provides empirical evidence for business executives and policy decision-makers involved in the energy industry, corporate ethics and global financial asset management. Social implications: This study provides insights toward sustainable finance policies of BlackRock with corresponding outcomes related to global climate change and its impact on societies. Originality/value: This study delivers empirical evidence on the energy transformation from fossils toward renewables against the background of sustainable finance strategies of large asset management enterprises such as BlackRock which is rare to find in the literature.</p

Knowledge sharing motives and value co-creation behavior of the consumers in physiotherapy services : a cross-cultural study

Purpose This study aims to investigate the role of consumers’ (patients) motives in knowledge sharing and value co-creation with the service provider in the context of physiotherapy services. Design/methodology/approach The authors used partial least squares structural equation modeling for the analysis of the physiotherapy services users’ data from Germany and Pakistan. Findings The results show that in both consumer groups, individualizing, empowering and development motives are common influences on the willingness to share knowledge leading to value co-creation. However, the relating, ethical and concerted motives show varying influences in the data set. Research limitations/implications A key research implication relates to specifying the link between consumer knowledge sharing and value creation and the role of cultural factors in this context. It is one of the first studies to undertake a comparative analysis in this specific context by highlighting the changing role of consumers from collective and individualistic societies, in influencing service provision through participation in the service exchange. Practical implications For the managerial audience, this paper highlights the importance of being sensitive to cultural elements as they tend to influence personal knowledge sharing by the consumer, especially in the well-being sector, which ultimately influences the value co-creation. Originality/value To the best of the authors’ knowledge, the current paper is one of the first studies focusing on the knowledge sharing motives of consumers in the specific context of physiotherapy services leading to value co-creation. Moreover, specific focus on individual consumer’s motives and their role in comparative, cross-cultural settings, adds further value to the contribution of this study.©2020 Emerald Publishing Limited. This manuscript version is made available under the Creative Commons Attribution–NonCommercial 4.0 International (CC BY–NC 4.0) license, https://creativecommons.org/licenses/by-nc/4.0/fi=vertaisarvioitu|en=peerReviewed

3D-Fernsehen – Top oder Flop? Eine Marktanalyse

Nach Einschätzungen mehrerer Firmen aus der Unterhaltungselektronik während der »Internationalen Funkausstellung « (IFA) in Berlin 2010 und 2011 erwartet die Branche für die Zukunft vielversprechende Wachstumsraten für Fernsehgeräte mit integrierter 3D-Technologie. Diese relativ optimistische Prognose wurde zum Anlass genommen, eine Marktstudie mit dem Ziel durchzuführen, das Marktpotenzial für Fernsehgeräte mit 3D-Technologie zu untersuchen. Insgesamt wurden 261 Personen aus dem Raum Berlin-Brandenburg befragt, um Rückschlüsse auf deren Kaufbereitschaft für 3D-Fernsehgeräte ziehen zu können. Die empirischen Daten aus den Fragebögen wurden mit Hilfe des Statistik-Programms SPSS (Version 19) ausgewertet. Die Forschungsergebnisse sind im vorliegenden Artikel zusammengefasst.According to estimates from several firm executives in consumer electronics as announced during the »Internationale Funkausstellung« (IFA) in Berlin in 2010 and 2011, the market for TVs with integrated 3D technology indicates very promising growth rates for the future. This relatively optimistic forecast was taken as an opportunity to initiate a field research project. Research activity targets to investigate the market potential for TV sets with 3D-technology. A total of 261 people from the Berlin-Brandenburg region were interviewed. Data allow deductions about market potentials for 3D TVs in the future. The empirical data were analyzed using the statistical program SPSS (version 19). Research outcomes are summarized in this paper

The <i>Googling Effect</i> on patient co-creation in physiotherapy service exchange

We study the process of value co-creation in physiotherapist-patient relationships and the underlying mechanisms of this process. We present the Googling Effect Model outlining the relationship between patients' pre-encounter online information search and their commitment to compliance in physiotherapy service exchange. We tested the model on a sample of physiotherapy service patients (n = 446) in the United States. We analyzed the collected responses using the partial least squares method, using SmartPLS 4.0. Our study contributes to the existing body of knowledge in several ways. We developed and tested the Googling Effect Model. Doing so adds to the healthcare literature on value co-creation in physiotherapy. The Googling Effect Model increases the predictive value of the Service-Dominant Logic as it outlines the mechanism underlying value co-creation in healthcare, including the role and importance of pre-encounter online information search in collaborative healthcare. Moreover, the findings illustrate how the underlying mechanism through which pre-encounter online information search affects commitment to compliance differs between men and women and different ethnic groups. These findings can be used to create an environment that increases service engagement and commitment to compliance by accounting for patients’ gender and ethnicity.</p

The <i>Googling Effect</i> on patient co-creation in physiotherapy service exchange

We study the process of value co-creation in physiotherapist-patient relationships and the underlying mechanisms of this process. We present the Googling Effect Model outlining the relationship between patients' pre-encounter online information search and their commitment to compliance in physiotherapy service exchange. We tested the model on a sample of physiotherapy service patients (n = 446) in the United States. We analyzed the collected responses using the partial least squares method, using SmartPLS 4.0. Our study contributes to the existing body of knowledge in several ways. We developed and tested the Googling Effect Model. Doing so adds to the healthcare literature on value co-creation in physiotherapy. The Googling Effect Model increases the predictive value of the Service-Dominant Logic as it outlines the mechanism underlying value co-creation in healthcare, including the role and importance of pre-encounter online information search in collaborative healthcare. Moreover, the findings illustrate how the underlying mechanism through which pre-encounter online information search affects commitment to compliance differs between men and women and different ethnic groups. These findings can be used to create an environment that increases service engagement and commitment to compliance by accounting for patients’ gender and ethnicity.</p