Pengaruh Pengembangan Produk Theme Park Dan Persepsi Harga Terhadap Kepuasan Wisatawan (Survei Pada Wisatawan Taman Rekreasi Selecta, Kota Batu)

Recreation park is a recreation area located in the outdoors without being limited by a building, or recreation-related environment and use of natural resources-oriented. New product lines are new products that are present at a tourist spot. The consummation of the products are products that are designed to replace old products that already exist. Re-positioning is to place a position unique product in the minds of tourists so that tourists are expected to have an impression against a particular product. The sample in this study there were 120 respondents tourists visiting Selecta recreational park using purposive sampling tourists who visit at least twice and using questionnaires for data collection. This research uses descriptive analysis and multiple linear regression analysis. Multiple linear analysis results show the new product line, product consummation, re-positoning together towards the satisfaction of tourists. New line of products and product consummation do not affect partially towards the satisfaction of tourists, and re-positioning and price perception have effect partially towards the satisfaction of tourists