Advertising industry: Trends oppurtunities and challenges with specisl emphasis of Chinese tourism

Now day advertising has craftily become an inescapable companion of modern life that we can't escape and avoid it, truly it's an intrinsic part of our daily lives. Advertising affects everyone's life and influences many purchasers. Consumer turns to advertising for its informativeness, as well as its entertainment value. In November 2001, China joined the World Trade Organization (WTO) and became a formal member of the free trade club. China's accession to the WTO came after the country had economic reforms and significant growth of Chinese economy. In the same period advertising start booming in China (early 1979); it has become dramatically an increasing important business, industry, and custom artefact in the country. A lot of researches have been made on advertising industry in the west and are one of everyday activity in the current market, but researches about Chinese advertising about tourism market has generally been limited to journal articles. The purpose of this research is to: Investigate how consumers read and understand advertising in China, mainly tourism advertising; To learn how Chinese consumers react to TV and print advertisements; Examine what role advertising playing in marketing and how it perused people of China - moreover which channel is most preferable to advertise tourism offers in Chinese society

Vehicle emission of greenhouse gases in municipality solid waste collecting and handling

Motor vehicles pollution has become an issue because of the steady increase from both, the number of vehicles in use and the distance travelled by each vehicle every year. Throughout the last 50 years, mobile sources of fossil fuel combustion have become the major threat to air quality around the world. The main polluting emissions coming from vehicles are: carbon monoxide (CO), NOx, hydrocarbons (HC) and particles. In this research we will discuss and present a way of calculating the vehicle emissions of greenhouse gasses (GHG) in municipality solid waste (MSW) collecting and handling processes

The circular economy: “the number one priority” for the European Green Deal

The Jean Monnet Project «The circular economy: “the number one priority” for the European Green Deal» (CIRECON) aims to strengthen understanding of the importance of development and research in the field of circular economy of the EU in the context of European integration. The objectives of the Jean Monnet Project CIRECON are:- supporting information and dissemination activities for the experts in the field of circular economy in the EU and for civil society as a whole; spreading of knowledge in the field of circular economy in the EU to the wider society, beyond academia and specialized audiences, as well as bringing the EU closer to the public through the media and social networks; organization of conference and roundtable in the field of circular economy in the EU; to increase awareness, understanding and knowledge in the field of circular economy in the EU in order to provide sustainable development of EU economy and turn their attention to the EU integration processes and their reflection under different areas; to stimulate the debate and research on the importance of European integration in the field of circular economy in the EU; to provide a platform to assess of an level the impacts of European and national circular economy plans and for the engagement of researchers and policy makers. The academic added value of this project is two constituents. Firstly, it disseminates advanced knowledge and information about the environment and climate policy EU in the context of circular economy in the EU, and secondly it helps to enrich the expertise of envisaged target groups (students, academics, experts, civil society, local government of the national and EU level) in order to strengthen their capacities to benefit of cooperation EU and partner countries in the field of circular economy. PARTNERS Association NEST – BG (LEAD PARTNER) European Regional Framework for Cooperation (ERFC) – GR ABERON LTD – BG University of Chemical Technology and Metallurgy – BG Todor Kableshkov University of Transport Department Mechanics – BG Nizhny Novgorod State Technical University n.a. R.E. Alekseev (NSTU) – RU Dzerzhinsk Polytechnic Institute (DPI, Branch) (Project coordinator) – RU Goce Delcev University – North Macedonia International Institute of Applied Research and Technologies – GE The Regional Energy Agency of Pazardshik – BG Management and Intercultural Relations (ASPECT) – BG Burgas Free University – BG OBJECTIVES – supporting information and dissemination activities for the experts in the field of circular economy in the EU and for civil society as a whole; – spreading of knowledge in the field of circular economy in the EU to the wider society, beyond academia and specialized audiences, as well as bringing the EU closer to the public through the media and social networks; – organization of conference and roundtable in the field of circular economy in the EU; – to increase awareness, understanding and knowledge in the field of circular economy in the EU in order to provide sustainable development of EU economy and turn their attention to the EU integration processes and their reflection under different areas; – to stimulate the debate and research on the importance of European integration in the field of circular economy in the EU; – to provide a platform to assess of an level the impacts of European and national circular economy plans and for the engagement of researchers and policy makers. The rationale for the project stems from the realization that European environment, climate and circular economy consist of main topics in the European policy and are insufficiently highlights in the partner countries of the EU. The academic added value of this project is two constituents. Firstly, it disseminates advanced knowledge and information about the environment and climate policy EU in the context of circular economy in the EU, and secondly it helps to enrich the expertise of envisaged target groups (students, academics, experts, civil society, local government of the national and EU level) in order to strengthen their capacities to benefit of cooperation EU and partner countries in the field of circular economy

Goce Delcev University Stip drives seamless transition to remote learning during pandemic

This overview covers a success story with transition to online working at the Goce Delcev University (UGD), due to proper university development. 67% of the students believe that online teaching should continue after the emergency COVID19 measures, as a supplement to regular teaching. Timely addressing digitalisation in higher education institutions is key for success in the long run. Universities should review their structures to be less bureaucratic and more adaptable, flexible, and enabling each learner to progress at their own pace

Gem Set Equality Project

Game, Set, Equality: Empowering Women and Girls in Tennis Coaching and Officiating project's general objective is to promote and safeguard women in tennis coaching and officiating at the tennis sports clubs’ level, to raise awareness of the benefits of coaching and officiating among women and girls in tennis and to increase the numbers of female coaches and officiating in tennis. The project consists of: 1) elaboration and dissemination of an integrated report based on 1) research on the existing national & international policies, and guidelines enhancing gender equality in European sports and 2) research of the existing good practices in Europe to promote and safeguard women in coaching and officiating in tennis focusing on grassroots sports clubs level aiming to create a database; 2) elaboration, evaluation and dissemination of a mentoring program with a focus on skill-building, leadership, and networking opportunities, applicable at the tennis sports clubs and officiating among girls and women, to provide guidance, advice, and support throughout their careers. and to increase the number of female coaches and officiating in tennis; 3) development and dissemination of a wide communication campaign to raise awareness about the benefits of coaching and officiating among girls at the tennis sports clubs’ level; to increase the visibility and recognition of female coaches and officials in tennis; to promote the diversity and gender balance in tennis coaching and officiating, highlighting the positive impact that women can have on the sport and the development of young athletes; 4) elaboration and dissemination of recommendations and a transferability plan for the promotion and encouragement of women coaches and officiating in other sports at the sports clubs’ level; 5) establishing a network of female coaches and officials in tennis at the sports clubs’ level across different countries and regions

Erasmus+ Sport Project: BeValue Reload, Agreement Number — 622351-EPP-1-2020-1-BG-SPO-SCP

The general objective of BeValue Reload project is to: Encouraging the participation into sport and physical activity of Generation Z youths aged 12 to 17 years, by following the EC Council Recommendation on health-enhancing physical activity and EU Physical Activity Guidelines. This general objective will be obtained by implementing a comprehensive set of activities, linked to the specific objectives: Establishment of an innovative multi-dimensional partnership approach, for attraction into sport of Generation Z youths aged 12 -17 years, in the context of EU policy on health-enhancing physical activity and Establishment of a European network of ambassadors for popularization of Taekwon-do amongst youths as beneficial form of health-enhancing physical activit

Gantt chart as a project management tool that represents a clutch hub manufacturing process

The purpose of the research in this paper is to present a clutch hub manufacturing process via Gantter, a Gantt chart-based project management software. The Gantt chart is one of the most used planning and controlling tools in project management today andit can be called the main and very important tool for management. It allows the creation and edition of project plans through the implementation of defined activities, their durations, relationships between the activities, appropriate resources, and possible risks. This paper is an example that shows howthe logic embedded in projects can be based on real manufacturing processes and applied to a project management tool in order to achieve the goals of the project

ES-BALK - Développement de l'enseignement du français général et de spécialité dans les Balkans

Le blog TCE-FLE (Tourisme, culture et enseignement du FLE) est un blog à double usage : il représente un espace qui recense les lieux d’intérêt de tourisme et de la culture dans les Balkans avec un intérêt particulier pour la francophonie. Les billets de ce blog sont pensés en termes de mini-projets dont la finalité est d’accueillir les productions faites dans le cadre des missions exploratoires dans les Balkans occidentaux. Le format des billets se prête à une réutilisation des ressources sous format davantage pédagogique (documents déclencheurs) qui pourront, à leur tour, être mobilisées dans une perspective d’enseignement/apprentissage du français langue étrangère, que ce soit à visée générale ou à visée professionnelle

Application of Analytical Hierarchy Process (AHP) in the selection of a flexible production system

- The Analytic Hierarchy Process (AHP) is a structured technique for organizing and analyzing complex decisions, based on mathematics and psychology. It has application in group decision-making and is used worldwide in a wide variety of decision-making situations. Rather than prescribing a "correct" decision, AHP helps decision-makers choose the decision that best fits their goal and their understanding of the problem. The technique provides a comprehensive and rational framework for structuring a decision problem, representing and quantifying its elements, relating those elements to general objectives, and evaluating alternative solutions. Given each specific situation, making the right decisions is probably one of the most difficult challenges for managers. The obtained results allow the manager to evaluate the employees in an objective way and make an objective decision for their promotion. This tool not only supports and qualifies decisions, but also allows managers to justify their choices as well as simulate possible outcomes. Key-Words: - Analytic, decision, choice, technique, process

Impact of cutting conditions on the load on servo motors at a CNC lathe in the process of turning a clutch hub

The purpose of the research in this paper is to investigate the impact of cutting conditions on the load on servo motors at a three-axis computer numerically controlled (CNC) Hitachi Seiki Seicos lathe. The analyzed parameters (cutting speed, feed, and depth of cut) play a crucial role in the turning process. It is significant that each cutting condition directly alters the value of the load on the power system and has a significant effect on cutting forces, which in turn affect the load on the servo motors at the CNC lathe during the proces