UK high streets during global economic crisis

The 2008-09 global economic crisis has impacted UK high streets and town centres in complex and little understood ways. In addition, the vitality of UK high streets has been differentially impacted by three other forces and has become an increasing focus of government and public anxiety: These forces include: (i) the progressive rise of online shopping, (ii) the complex consequences of the implementation of a ‘town centre first’ policy in retail development and (iii) the rise of often underestimated influence of convenience culture.This research investigates the response of UK high streets to these drivers of change, and seeks to make three main contributions. First, to provide new descriptive evidence on the differential performance of UK retail centres during and since the economic crisis. Although some of these findings parallel those suggested by specialist commercial research companies they also significantly extend available knowledge. In particular, they depict the discrepancy in the response of independent and multiple retailers to the economic and competitive shocks. Second, to identify the key drivers of town centre performance, by employing the multivariate analysis of that issue at both cross-regional and intra-urban levels. The cross-regional analysis derives seven factors associated with retail centre enhanced resilience or fragility to the economic crisis; the intra-urban analysis validates and reinforces the results of the cross-regional analysis and provides further insights into the dynamics of UK town centres performance in the post-crisis decade. Third, to conceptualise the nature of UK retail centres’ complex adjustment to the shock of economic crisis and other forces of change, by exploring alternative interpretations of the resilience of economic systems. In particular, we use the concept of adaptive resilience to understand the dynamic process through which UK high streets have gradually and constantly evolved. We suggest a conceptual framework which links the notions of adaptive capacity and adaptive resilience and indicates how a position of a centre in adaptive cycle and the role of various actors are important to performance of that centre.At a time when the economic health of high streets has generated a large amount of research, the findings of this study have the potential to contribute to the policy agenda and set a benchmark against which future research can be positioned and interpreted

Using loyalty card data to understand the impact of weather on click & collect behaviours in UK retailing

This study assesses the influence of weather on Click & Collect (C&C) usage in England, examining differences between the day of order and day of collection, and how the weather influences the time taken to collect an order. Using sales and loyalty card data from a national retailer, we employ a series of gradient boosting models to analyse the influence of weather on daily order/collection totals, totals stratified by demographic group, and the time taken to collect an order. Weather is found to be consistently more influential on the day of order than the day of collection, however store location and thetiming of purchase have a higher relative influence than weather overall. The findings also evidence significant differences in influence between male and female customers and those aged above and below 65. Temperature and humidity are typically the most influential weather conditions, demonstrating a wide variation in effect on order totals. Temperature was also found to be significantly more influential than other weather conditions on the time taken to collect an order, with the highest temperatures leading to the longest collection times. Understanding the influences of different weather conditions on online consumption behaviours is of significant value to retailers, policy makers and associated stakeholders. However, it is an area that has been significantly under-researched compared to physical retailing, often due to a lack of reliable data. This study provides key insights into how different types of consumers behave on these platforms

British high streets: from crisis to recovery? A comprehensive review of the evidence

In one of the most exhaustive evidence reviews into high streets, town centres and consumer habits ever conducted in Britain, researchers at the University of Southampton have highlighted that seismic shifts in consumer behaviour, combined with significant technological innovations, are having a deep and profound impact on the evolution of UK high streets.Funded by the Economic and Social Research Council (ESRC) and commissioned by the Government’s advisory group The Future High Streets Forum, this report comes at a time when radical shifts in consumer culture and practices are becoming increasingly apparent and widely discussed in public debate on what is changing UK town centres and high streets.This review offers an important resource for many groups with stakes in British town centres and high streets. It reflects the fact that reversing the decline of Britain’s high streets can only be achieved through research and informed discussion and by harnessing the goodwill and common purpose which has recently been displayed by the many stakeholders in the retail, hospitality, property and leisure sectors in working together to understand and address those challenges