Pengaruh Dimensi Strategi Positioning terhadap Keputusan Pembelian pada Konsumen Mom Milk di Kota Solo

This study aims to determine the effect of product attributes, benefits, use, kompetitors, product categories and price on consumers purchasing decisions at Mom Milk in the city of Solo either partially or simultaneously.Hypothesis in this research are: product attributes, benefits, use, kompetitors, product categories and price have effect on consumers purchasing decisions at Mom Milk in the city of Solo either partially or simultaneously.The data needed in this study is the primary data obtained by questionnaire method from the sample of 100 respondents. Data analysis used in this research is regression linier berganda, uji t, uji F dan koefisien determinasi.The results of data analysis in this study can be concluded that product attributes, benefits, use, kompetitors, product categories and price have significant effect on consumers purchasing decisions at Mom Milk in the city of Solo either partially or simultaneously

Analisis Pengaruh Gender, Senioritas dan Umur terhadap Penilaian Etika Akuntan Publik yang Ada di Kantor Akuntan Publik (Kap) di Kota Surakarta

In this study, the author aims to determine the effect of gender, seniority and age on the ethical assessment of public accountants in the Public Accounting Firm (KAP) in Surakarta City, either partially or simultaneously. The hypothesis in this study is: "It is suspected that gender, seniority and age have a significant effect on the ethical assessment of public accountants in the Public Accounting Firm (KAP) in Surakarta City, either partially or simultaneously". The data needed in this study is primary data obtained from questionnaires distributed to respondents. The population in this study are public accountants at KAP in Surakarta, which amounted to 53 people with a research sample of 53 respondents. The analysis technique used in this study uses multiple linear regression test, t test, F test and coefficient of determination test. The results of data analysis in this study can be concluded that gender, seniority and age have a significant effect on the ethical assessment of public accountants in the Public Accounting Firm (KAP) in Surakarta, either partially or simultaneously