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2 research outputs found
Mediating Roles of Brand Identification and Brand Attachment in the Model of the Influence of Congruence between Brand Personality and Self-Image on Brand Loyalty
Author
Aaker Jennifer
Aaker Jennifer
+63ย more
Aaker Jennifer L
Ashforth Blake E
Belk Russell W
Berry Leonard D
Bhattacharya C. B
Bosnjak M
Caprara Gian Vittorio
Chaudhuri Arjun
Collins N. L
Dekimpe Mamik G
Dick A. S
Digman John M
Dutton Jane E
Fournier Susan
Graeff T.R
Heath Adam P
Hogg Margaret K
Jacoby Jacob
Jamal A
Jamal A
Johar J. S
Keller Kevin Lane
Kim Hae Ryong
Kleine Robert E
Kleine Susan Schultz
Lau Richard
Long M. M
Mael fred Blake
Malhotra N.K
Oliver Richard L
Oliver Richard L
OโReilly โ ข Charles
Park C. W
Plummer Joseph T
Raju Jagmohan S
Richins Marsha L
Rio A
Roberts Keith
Shamir Boas
Sirgy M.Joseph
Solomon Michael R
Thomson M, D. MacInnis
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Publication venue
'Korean Consumption Culture Association'
Publication date
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