Whose Turf? Public Relations and Marketing in Social Media

Organizations have found Twitter and Facebook to be the most effective way to converse with audiences. Current positions now require new skills to understand, shape, and engage with social networks and online communities. This study examines how organizations structure the management of social media. As the field develops, it is crucial to understand the current trends. By surveying the perception of social media management, one can better understand how organizations will handle digital communication in the future. Professionals were categorized into six professional specialties: Public Relations Agency, Marketing Agency, Corporate Public Relations, Corporate Marketing, Non-Profit Public Relations, and Non-Profit Marketing. In the survey, participants were asked how social media is used in marketing and/or public relations. By bringing the co-orientation model of communication into the research analysis (a comparison of perceptions vs. actual usage to determine gap), the study compared responses from public relations and marketing professionals to represent their specialty. The results indicate there is a division of labor in social media usage for each profession. Public relations professionals utilize social media as a dialogic approach (two-way communication) and marketing professionals do less environmental monitoring and utilize primarily an asymmetrical approach (one-way communication)

Can Cities Be Feminist? A Cross-National Analysis of Factors Affecting Local Female Representation in Latin America

Women are underrepresented in mayor’s offices and on city councils across Latin America. In this paper, I examine gender-based differences in individual opinions toward running for office in Argentina and Uruguay, as well as conduct a twenty-six country analysis on factors related to female representation in municipal government. Based on these analyses, I make three main conclusions about female local representation in Latin America. The first conclusion is that women in Latin America are significantly less likely to want to run or feel qualified to run for office. The second conclusion is that cross-national variation in the percentage of female mayors is influenced by structural factors, specifically unmet need for family planning, and cultural factors, specifically voter attitudes surrounding women’s leadership abilities and left/right leanings of the electorate. The third conclusion is that cross-national variation in female city council members is strongly influenced by institutional forces that may generate an environment that is more amenable to running for local office.My overall conclusions are that closing the ambition gap between men and women through personal encouragement and women’s recruitment to political parties would improve the descriptive representation gap for mayors, and that prospective female city council members would benefit from local quota laws

STEM USU Libraries Orientation

An introduction to library resources and services available to students in STEM programs at Utah State University.https://digitalcommons.usu.edu/elearning_all/1057/thumbnail.jp

Sequoia Pitch Moth in Pines

This fact sheet focuses on the sequoia pitch moth (SPM) (Sesiidae: Synanthedon sequoiae). It includes how to identify, life cycle, damage, and management

Shovel Test Pit Paperwork of Transect 6 From Hotel (8BR240)

This document contains the field notes taken during phase 1 survey for the Hotel (8BR240) shovel test pits

Shovel Test Pit Paperwork of Transect 8 From Hotel (8BR240)

This document contains the field notes taken during phase 1 survey for the Hotel (8BR240) shovel test pits