A Study of Key Success Factors when Applying E-commerce to the Travel Industry

Abstrac

A Study of the Factors that Affect the Impulsive Cosmetics Buying of Female

Abstract Marketing products, vendors tend to incite consumers' intention to buy impulsively through various methods of stimulation. This fact has led to the increasing complexity of the factors which determine impulsive buying. This research analyzed the factors which determine impulsive buying, and used questionnaires and a focus group survey in order to study the factors that determine female consumers' impulsive purchases of cosmetics

Relationship Quality, Relationship Value, Purchasing Intention: An Empirical Study in the Retail Industry in the USA, Japan and Taiwan

[[abstract]]Due to the increasing globalization of the marketplace, understanding consumer culture has become a most critical issue. The purpose of this study is to review the past literature and propose a model of “quality-value-purchasing intention.” This study examines this model by focusing on 7-Eleven convenience stores in Japan, Taiwan and the USA. A total of 156 college students from Waseda University in Japan, Cheng Kung University in Taiwan and the University of California, Los Angeles (UCLA) in the USA were recruited as participants. The results indicate that the USA’s consumers relate quality and relational value as well as retail trade purchasing intention with forward influence relations. Moreover, relational value takes on an intermediary role in Japan, but not in Taiwan

Robust Algorithms for Regression Analysis Based on Fuzzy Objective Functions

In this paper, we address the issues related to the design of fuzzy robust linear regression algorithms. The design of robust linear regression analysis has been studied in the literature of statistics for over two decades. More recently various robust regression models have been proposed for processing noisy data. We proposed a new objective function by using fuzzy complement and derive improved algorithms that can produce good regression analysis from the spoiled data set. Data set from the U.S. Department of Transportation is used to evaluate the performance of the regression algorithms

The Moderating Effect of Social Desirability and Self-Efficacy on the Relationship between Message Framing and the Communication Effects for the Smokers

AbstractThis study examined the communication effects of smoking cessation using thetwo variables of message framing and personality traits for smokers. Messageframing is classified into positive messages and negative messages. Personalitytraits involve self-efficacy and social desirability. Use 122 valid smokers toparticipate a between-subject experiment and a hierarchical regression analyses.The results showed that, for smokers, positive messages had a more significanteffect than negative ones. Message framing have partial interaction withpersonality traits on the communication effects. And positive messages with lowself-efficacy or low social desirability have a better effect. This studyrecommends that for specific preventive issues of social marketing or theaudience with low self-efficacy/social desirability, positive messages are thebetter option

Co-design and endorsement

The purpose of this paper is to determine the success factors regarding celebrities of the music business involved in fashion advertising. That famous people have the power to help brands and products to stand out among others is proven and popular. This paper is concentrating on successful musicians and their endorsements of fashion brands and examines the benefits for both, the brand and the artist. It investigates how consumer perceives brand and artist collaboration and what factors enhance the purchase intention and increase sales. This paper is structured in the following manner: The introduction presents the research question and sets the aim for the paper, followed by the analysis of the existing literature. The paper ends with conclusions, limitations and suggestions for further research