IMPACT OF ECONOMIC AND FINANCIAL CRISIS IN THE CONSTRUCTION INDUSTRY

The current financial and economic crisis has affected many sectors, and also the construction sector. The construction market has been and will be an important source of income for the entire Europe, totaling about 1.650 thousand billion euro, which is more than the GDP of Italy. Building no doubt brings significant percentage in the GDP of any European country, which of course is different from country to country. In Western European countries, the residential market is almost 50% from the construction market, while in Eastern European countries the majority is held by the civil and non-residential constructions. In addition, in the West the medium budget per capita spent on construction is 3-4 times higher than that spent in Eastern countries. But, according to previsions in the coming years the countries that will witness a growth, albeit small, will be the Eastern ones. The paper highlights the impact of the economic and financial crisis in the construction industry on a European and national level, as the sustainable constructions that may represent the sector’s future.construction market, economic crisis, sustainable constructions, residential constructions

A STRATEGIC APPROACH OF THE CONSTRUCTION SECTOR IN ROMANIA

Construction, one of the major economic sector of activity in Europe, was severely affected by the actual global recession, although the impact of the crisis and the moment when it occurred varied widely between the EU Member States. In Romania, the first effects of the economic crisis in the construction sector occurred since early 2009, being visible both in physical volume of construction works and in the volume and value of investments in this sector. The crisis in the construction works had a strong impact on the entire Romanian economy. With the present research paper „A strategic approach of the construction sector in Romania” we aim to highlight the competitive advantage the companies in the field have on the national market. To this end we will use the SWOT model of strategic analysis and M. Porter’s five competitive forces model, in order to highlight the main problems faced by these companies

Analysis of consumer behaviour in self-service stores from Craiova

Consumption is a universal phenomenon. In other to exist, all living beings must consume. In a complex and dynamic environment, the ability to process marketing information is a source of sustainable competitive advantage. In the last two decades, there has been a significant increase in research concerns directed towards understanding both the market knowledge contributions to the company’s marketing performance increase and the process by which such knowledge is generated. This paper highlights the results of a study, that of determining customer behaviour in self-service stores from Craiova.consumer behaviour, marketing research, self-service stores

BRAND - PRODUCT INTERDEPENDENCE

In this paper we conceptually discussed the brands’ role in the society, the dimensions of branding and the relationship between the brand and the products. We adhere to the main ideas expressed in the literature, that the brand is more than a product. However the product is needed to render the brand tangible. The product is the magic box that delivers the brand experience. Without the product, the brand meaning would have difficulties in attracting customers. More studies are needed to investigate the brand-product relationship

STRATEGIC OPTION OF MOBILE PHONE OPERATOR ORANGE UNDER CRISIS CONDITIONS

The current financial and economic crisis has affected many sectors, but companies have tried to implement marketing strategies adapted to the context. Telecommunication field was affected to a lesser extent, given the customers’ need for communication, need that doesn’t go away, but that can be achieved through orientation to other service providers. As a research methodology, we used qualitative methods and empirical data on the evolution of Orange mobile operator under crisis conditions, and compared with other operators. The main advantage of these methods is the adaptation to existing resources and external identifying limitations. The objective of this study is to understand how to manage effectively a crisis by applying different marketing strategies adapted to the changing customer needs.telecommunications; strategy; crisis; opportunity;option

Impact of expenditures with human and non-human resources on medical efficiency indicators

The most valuable resource of an organization is the human resource, especially in the area of health care. The specific problem of the public medical systems is that some managers of hospital institutions do not have strategies for employees’ compensation. In this paper, we propose to evaluate the impact of significant changes in the levels and the structure of budgetary allocation on the medical efficiency indicators of a public hospital from Romania, as well as the effects of changing reward policies on the hospital efficiency indicators. The paper provides a useful tool for hospital managers, which allows them to assess the impact of budgetary allocations for human and non-human resources (HNHR) on medical efficiency indicators of a public hospital

Evaluating the Effects of Employee Recruitment and Selection Practices on the Organizational Change Process

The recruitment and selection process can be a valuable tool to enhance organizational adaptability and flexibility. Companies and organizations must quickly adapt to new requirements in a constantly changing business environment. By selecting candidates with relevant skills and experience, companies can increase their ability to cope with environmental changes and adapt to new market demands. In this context, the paper aims to evaluate the effects of practices regarding the recruitment and selection of human resources on the added value of organizational change in the employees' perception of organizations in Romania. These two aspects have a close relationship, and their integrated approach can lead to organizations' continuous development and improvement. Therefore, organizations can achieve success and excellent performance in an ever-evolving environment by recruiting and selecting suitable candidates and developing a changing culture

Evaluating the Effects of HRM Practices on Employee Engagement and Organizational Culture

Human resource management (HRM) is a critical field in business and organizations, and practices in this field can significantly influence employee engagement and organizational culture. The paper proposes a model for evaluating the effects of HRM practices on employee commitment and organizational culture. The empirical study in which the model is tested was carried out among 294 employees from Romanian organizations who answered the questionnaire questions. Structural equation modeling was used to process the data and obtain the results. HRM practices can directly influence employee engagement and organizational culture. Involving employees in the decision-making process, offering opportunities for career development, properly managing labor relations, and promoting diversity and inclusion are HRM practices that can increase employee engagement and develop a positive organizational culture. The study has important managerial implications by highlighting HRM practices that substantially affect employee engagement and organizational culture. Employees more involved and loyal to the organization are more likely to respect its values and goals, so the organizational culture becomes more substantial and better defined. Therefore, organizations must implement HRM practices that help increase employee engagement and develop a more robust and better-defined organizational culture

Exploring the Direct Influence of the Organizational Change Process on Organizational Performance

Organizational change can significantly impact organizational performance, but this impact can be different depending on the nature and purpose of the change and how it is managed. The paper proposes a model for evaluating the effects of the organizational change process on organizational performance, staff retention, and organizational abandonment. The empirical study in which the model is tested was carried out among 294 employees from Romanian organizations who answered the questionnaire questions. Structural equation modeling was used to process the data and obtain the results. Effective change management and employee involvement in the change process can contribute to the success of organizational change and the development of a positive organizational culture, leading to increased organizational performance, high employee retention, and the organizational dropout rate minimization. In addition, organizations should also consider open and transparent communication with employees, as well as providing support in developing the skills and competencies of employees so that they can adapt to organizational changes and contribute to the organization's success