Real Life Manifesto: Original vs. New

Contribution to Unlimited Imprint, a new PDF Publication Real Life Manifesto: Original vs. New Issue one - original Unlimited Imprint is a journal of visuality that sits within the shifting dissemination of images and ideas today. The works and letters in this PDF publication are designed to be printed at home and once printed are an original artwork within an unlimited edition. The journal is disseminated freely under copyleft. Meaning all material can be shared, gleamed, edited, hacked, quoted, and remixed, as long as these outcomes are shared in the same spirit of copyleft. Anyone who signs up to receive Unlimited Imprint can access, print and take ownership of the content, including editing and redistributing. The first edition of Unlimited Imprint is based around the theme original/the original

Defence contractors and diversification into the civil sector: Rolls-Royce, 1945-2005

A number of studies have shown that defence contractors have exhibited a marked reluctance to diversify away from defence and develop civil applications. However, the aero engine manufacturer Rolls-Royce is one defence contractor to which this does not apply. Over a 60-year period it has moved from being almost entirely dependent on defence work to a point where defence now constitutes barely one-fifth of its turnover. This article examines the development of the company's civil aerospace business over the period since 1945. It focuses specifically on the strategies used by Rolls-Royce in the civil aerospace field. These strategies are explored in the context of changes in market conditions, technology, and governance arrangements. The effectiveness of the various strategies, including their contribution to the company's current position, is evaluated.Aerospace Industry, Defence Diversification, Strategy, Technology, Gas Turbine, Rolls-Royce,