A renewed poetic practice. Rethinking the role of packaging design to boost New Normality

Packaging is a complex artifact characterized by the subtle balance between safety, protection, innovation, communication, and sustainability. There are different perspectives from which this artifact can and must be considered, first of all, the traditional meaning that considers it an object with specific operational and performance features. From these brief premises, this contribution stems from a reflection of the controversial relationship between form and function, investigating the contemporary need - New Normal - to totally rethink action- research and design practice, in favour of a more communicative, experiential, and poetic design. A design that today must also take advantage of technology and digital resilience to pro-actively respond to the emergency

Future scenarios. The new life of the fashion industry in the post-pandemic scenario

Worrying about the future means worrying about changes, both present and future environmental changes. But how will dramatic changes and consumer behaviour in a post-coronavirus world affect the future of fashion? What assets can design provide to rewire a system that has faltered so much? This essay aims to give meaning to the Covid-19 crisis by placing it precisely in the clothing indus- try context. It investigates the complex fashion system and the dynamics that are currently shaping this sector, catalysing it towards a sustainable new life. The paper also analyses future scenarios ex- isting in the fashion industry to define some guidelines for preferable post-pandemic future

The importance of the multidisciplinary approach in sustainable food packaging design

Sustainability is increasingly regarded in the design of packaging for food, posing new challenges to packaging designers that are asked to consider not only the life-cycle of the packaging, but also the message it conveys and the behaviours it promotes. What methodological tools designers can use and the best way to address this challenge are still open questions. The paper argues that the creation of a multidisciplinary design team is one of the most effective way to face the issue, since the complexity of this multi-faceted topic requires a complex approach to properly tackle it. This hypothesis is supported by the analysis of different case studies carried out according to the methodology of the OEP - Observatory of Eco-Packaging at Politecnico di Torino. The results outline that designers cooperated with experts from different fields in order to make the selected packaging a means of sustainability

Tracce. Conversazione con Paola Antonelli e Federica Fragapane

Una straordinaria parentesi di complicità intellettuale sulla cultura della comunicazione contemporanea. Siamo nel 2020 quando Paola Antonelli (Senior Curator del Dipartimento di Architettura e Design del MoMa di New York) e Alice Rawsthorn (critica di design) danno vita a Design Emergency. Una pagina Instagram (@design.emergency), un podcast, un libro, un modo per esplorare il ruolo del design per la costruzione di un futuro migliore. Entrambe hanno la stessa passione: ritengono che il design sia un agente per il progresso, non una forza che possa cambiare il mondo da sola, quanto un enzima in grado di mettere in gioco un metabolismo per migliorare la società. In quel mentre, Federica Fragapane (information designer) sta collaborando con la Surgo Foundation, per dar forma al Covid-19 Community Vulnerability Index (CCVI). Lei ha premura di parlare, ampliare il dialogo e il dibattito sul suo lavoro, quale supporto e risposta a tematiche sociali urgenti. Il lavoro di Federica viene intercettato da Paola. Sarà un bellissimo primo incontro, l’inizio di un’amicizia lavorativa oggi coronata dall’acquisizione nella collezione del MoMa di tre opere dell’information designer

Next Generation Consumer. Di packaging design, di consumatori digitali, di nativi creativi

Se è la prima impressione quella che realmente conta: l’offerta attuale rappresenta i giovani di oggi nonchè futuri consumatori? I packaging — come prima interazione persona/prodotto — che ruolo hanno nella definizione dell’esperienza d’acquisto? Le opportunità offerte dalla trasformazione digitale in atto, unitamente alle richieste di fluidità, ottimismo e unicità dei cosiddetti New Normal Consumer, lasciano intravedere per il prossimo futuro inediti risvolti del complesso sistema commerce. L'articolo si proprone, attraverso casi studio di scoprire quali

CLab Torino: a transdisciplinary environment to provide a challenge-based teaching model

Promoting an open dialogue, a constant interdisciplinary collaboration with companies, between universities, about partnership or open innovation perspective, today is a challenge that still faces some resistance. Learning to deal with complexity, with the coexistence of different points of view, in collaboration to combined and re-combined know-how in ever new, original and challenging formulations, brings with its specific needs. In this sense, design takes on a fundamental role to create projects with a view to sustainable innovation, projects that are increasingly responsive to contemporary complexity. So, how does design education need to change? How do working designers and design researchers can update their skills to meet the challenges of the present and future?This contribution, through the experimentation of the Contamination Lab Torino, investigates a new education model intended as an extremely dynamic process from the creation of a multidisciplinary design team to the transition from a product design logic to a Product Service System one, as the most effective way to face the issue of the system management, as a way to guarantee the appropriate flexibility to the contemporary needs of our society.Remondino, CL.; Fiore, E.; Tamborrini, P. (2020). CLab Torino: a transdisciplinary environment to provide a challenge-based teaching model. En 6th International Conference on Higher Education Advances (HEAd'20). Editorial Universitat Politècnica de València. (30-05-2020):1073-1083. https://doi.org/10.4995/HEAd20.2020.11197OCS1073108330-05-202

Visualisation Method Toolkit: a shared vocabulary to face complexity

With companies, universities, individuals or entire departments, promoting open dialogue, constant interdisciplinary collaboration is a challenge that still meets some resistance. Learning to deal with complexity, with the coexistence of different points of view, learning to work in more heterogeneous teams, in relation to know-how combined in new, sometimes original and challenging formulations, brings particular needs. From the importance of language and a shared vocabulary to the ever-increasing need to work on tools and not just applications, from the constant promotion of collaboration and contamination between different backgrounds and disciplines to the guarantee of a continuous training process through laboratory activities and workshop, this contribution - through the Visualisation Method Toolkit project and its experimentation - investigates the potential of data visualization as a medium to bring design closer to a company's core business as well as support students, institutions and other organizations in communication, both in the analysis and/or scenario phase and in support of dissemination actions towards a more informed quanti/qualitative collective decision making with the aim of enabling new innovative and sustainable good practices

Il tè: convivialità e meditazione

Usi, costumi, luoghi e comunicazione di una delle bevande più diffuse e apprezzate al mondo