Leveraging Communication Tools to Reduce Consumers’ Privacy Concern in the On-demand Services: An Extended S-O-R Model of Perceived Control and Structural Assurance

To use the on-demand services, consumers need to disclose themselves to some extent, which inevitably raises their privacy concerns. Different from previous literature exploring privacy assurance mechanisms, we employ the stimulus– organism–response framework to investigate how communication tools (environmental stimuli) influence consumers’ perceived control, structural assurance, as well as their service platform- and provider-related privacy concerns (organisms), which subsequently impact new consumers’ intention and regular consumers’ continuance intention to use the on-demand services (behavior responses). The models will be tested based on survey data collected from on-demand service consumers. The potential theoretical contributions and practical implications are discussed

The Information Systems Academic Discipline in Hong Kong

This paper looks to the history of the development of Information Systems in Hong Kong as a contextual base for examining the Information Systems discipline in Hong Kong. The historical analysis highlights the newness of Information Systems as an academic discipline in Hong Kong, dating back little more than 20 years. The study reports on data from eight of the ten universities in Hong Kong. All Information Systems groups in Hong Kong universities are shown to be located in business schools, with almost all groups having no separate Information Systems identity. Few Information Systems academics in Hong Kong are reported to have senior faculty positions. In keeping with the placement of Information Systems groups, and reflective of Hong Kong\u27s status as a world finance centre, Information Systems curricula are shown to have a level of consistency across the state, with a heavy business component. By contrast, the study reports diversity in Information Systems research topics and research methods. Although the data analysed suggests that that the Information Systems discipline is immature in Hong Kong, evidence of a strong turnaround in ICT in Hong Kong and the recent establishment of the Hong Kong Association for Information Systems suggest a basis for boosting the status of Information Systems as a discipline in Hong Kong universities

Understanding Individual Adoption of Instant Messaging: An Empirical Investigation

The wide diffusion of Instant Messaging (IM) in a voluntary social context calls for studies to examine the value of computer-mediated communication technologies in developing interpersonal relationships. By integrating three interpersonal factors into a model of motivation from the technology acceptance literature, we develop and test a research model to explain an individual\u27s continuous use of IM in keeping and sustaining interpersonal relationships. We find that the behavioral intention to continue using IM was predicated by perceived usefulness, perceived enjoyment, and perceived critical mass. Attachment motivation, relationship commitment, and perceived critical mass were all positively associated with perceived enjoyment. Perceived enjoyment and perceived critical mass had significant effects on perceived usefulness. The results imply that IM is a useful and fun tool for fulfilling one\u27s need for attachment and commitment and for gathering online with one\u27s friends, family members, and others. In addition, perceived enjoyment is the dominant factor explaining grassroots adoption of communication technologies. Finally, it is important to integrate utility factors (usefulness and enjoyment) with social factors in studying communication technologies

Guest Editors’ Introduction

The Pacific Asia Conference on Information Systems (PACIS), sponsored by the Association for Information Systems (AIS), is the premier annual information systems conference in the region. It aims to provide a high quality forum for researchers and practitioners to exchange research findings and practices on key issues in information systems and management. PACIS 2010 was held in Taipei, Taiwan in July 2010 and its theme is “Service Science in Information Systems Research.” In response to the transition of the global economy from the manufacturing to service-dominated economy, service science is emerging as a new and exciting paradigm. It represents a melding of information technology with an understanding of business processes and human behaviors for improving service operations, delivery, innovation, and ultimate values to customers. At the emerging stage of service science, it is essential for information systems (IS) researchers and practitioners to help shape what service science is by fusing IS research into inquiries of service science. Meanwhile, the service-centric view of servicescience may open up exciting opportunities and unique challenges to IS research. Hence, PACIS 2010 aims to facilitate the dialogues among IS professionals in academic and industries to exchange insights on issues related to service science in IS research as well as IS research to service science

A Comparative Study of Individual Acceptance of Instant Messaging in the US and China: A Structural Equation Modeling Approach

The use of computer-mediated communication technology across different countries and cultures is under-investigated in information systems (IS) research. The measurement equivalence issue in cross-cultural IS studies has also not been addressed adequately. This study applies a rigorous structural equation modeling approach (SEM) to compare differences between two groups of college students in the United States and China, by adapting a research model that explains an individual’s use of Instant Messaging (IM). After achieving measurement equivalence across the two groups using SEM, we found that, in their behavioral intention to use IM, Chinese students paid more attention to the effect of perceived enjoyment, while Americans placed more emphasis on perceived usefulness. We found that relationship commitment was more salient in explaining perceived enjoyment for Chinese than for Americans. We also found that the effects of perceived critical mass on perceived enjoyment and perceived usefulness were stronger for Americans than for Chinese. Contrary to our hypothesis, we found that the effect of relationship commitment on perceived usefulness was stronger for Americans than for Chinese. Implications for research and practice are discussed

An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces

So called “pro-poor” innovations may improve consumer wellbeing in subsistence marketplaces. However, there is little research that integrates the area with the vast literature on innovation adoption. Using a questionnaire where respondents were asked to provide their evaluations about a mobile banking innovation, this research fills this gap by providing empirical evidence of the applicability of existing innovation adoption models in subsistence marketplaces. The study was conducted in Bangladesh among a geographically dispersed sample. The data collected allowed an empirical comparison of models in a subsistence context. The research reveals the most useful models in this context to be the Value Based Adoption Model and the Consumer Acceptance of Technology model. In light of these findings and further examination of the model comparison results the research also shows that consumers in subsistence marketplaces are not just motivated by functionality and economic needs. If organizations cannot enhance the hedonic attributes of a pro-poor innovation, and reduce the internal/external constraints related to adoption of that pro-poor innovation, then adoption intention by consumers will be lower

Acceptance of Internet-Based Services: A Comparison of Three Models

While more and more products and services are delivered on the Internet, why customers accept these online products and services has drawn considerable interests from the business practice and the research community. Previous research has approached this question from three different perspectives, i.e., transactional, relational and a mixed of the two. However, the relative explanatory power of these three different views in explaining online service acceptance is unknown. This study compares IS Continuance Model (ISCM), the Commitment Trust Theory (CTT), and an integrated model developed from ISCM and CTT. The integrated model, ISCM and CTT were compared using data collected from 185 customers of web hosting services. Results showed that CTT and the integrated model had similar explanatory power and that both the integrated model and CTT explained higher variances in acceptance of online services than ISCM did. The findings suggest that the relational view outweighs the transactional view in terms of explaining acceptance of online services and that relational factors have the ability to explain some variances not explained by transactional factors, but not vice versa. Implications for research and practices are discussed. Available at: https://aisel.aisnet.org/pajais/vol1/iss3/2