Potato Marketing – Factors Affecting Organic and Conventional Potato Consumption Patterns

In producing potatoes the treatment for disease and pests could be more difficult and costly for organic producers than for conventional. Hence, consumers’ attitudes and willingness to pay for organic potatoes need to be considered in a grower’s choice of production technologies. A bivariate probit model and cluster analysis were applied to survey data to evaluate factors that influenced Germany consumers’ consumption patterns for conventional and organic potatoes. The results show that consumers associate organic potatoes with healthy ingredients, trustable origin and food safety. But a lack of varieties and inferior appearance of organic potatoes limit consumer interest in the organic products. With regard to socio-demographics, consumers with higher education level and with children in the household tend to consume organic potatoes more often than consumers with lower education and no children in the household. Cluster analysis results group potato consumers into three different market segments: “Trusting of industry”, “Health-oriented” and “Price-oriented” segments. These results suggest adopting different marketing strategies to promote fresh potatoes to the different market segments.organic, potatoes, consumption patterns, Food Consumption/Nutrition/Food Safety, Marketing,

Milk-Marketing: Impact of Perceived Quality on Consumption Patterns

Consumers use of quality characteristics to make milk purchase decisions reveal opportunities to create successful marketing strategies. Such a strategy could concern food quality. In this case, three core areas influence consumers quality perception: the perception process, the physical product itself and the communication about it (Grunert et al., 1996). Beyond this background, this article analyzes the impact of certain quality characteristics and socio-demographics on consumption patterns regarding whole fat milk, skim milk and organic milk. These milks were chosen because of the increasing awareness of different fat contents in the meaning of lower fat contents being healthier and the increasing importance of the organic food market. Steenkamps (1990) concept of perceived quality provides as theoretical background. To gather the data a consumer survey with 260 households took place in Germany in 2004. An ordered logit model and a cluster analysis were used for analyzing the data. We find clear differences in consumers perception of quality characteristics for the different milks. This information can be used to develop demand-oriented marketing activities (Kotler and Armstrong, 1994: 48).milk, marketing, consumption patterns, perceived quality, ordered logit, Food Consumption/Nutrition/Food Safety, Marketing, D12, Q13, M3,

Komplexe Trithiocarbonate des zweiwertigen Kobalts

Läßt man bei Raumtemperatur unter Sauerstoffausschluß CS2 über die Gasphase in eine NH3-gesättigte wäßrige Lösung von [Co(NH3)6Cl2 diffundieren, dann bilden sich im Verlaufe von 24 Stdn. blauschwarze glänzende Rhomboeder und Kristallnadeln. Ihre analytisch gefundene Zusammensetzung ist Co(NH3)3CS3

Claw-free t-perfect graphs can be recognised in polynomial time

A graph is called t-perfect if its stable set polytope is defined by non-negativity, edge and odd-cycle inequalities. We show that it can be decided in polynomial time whether a given claw-free graph is t-perfect