Project Proposal to PEBER S.L.

Treballs Finals del Grau de d'Administració i Direcció d'Empreses, Facultat d'Economia i Empresa, Universitat de Barcelona, Curs: 2015-2016 , Tutor: Rubén Huertas García(eng) The work presented below is the project proposal. A formal statement of a business idea proposed to a Catalan company PEBER. After studying the activity of the enterprise, several growth options came out. This work concentrates on the most viable one. The project consists in opening a hotel in the area close to Barcelona city, Hospitalet de Llobregat. In order to present the whole market picture, sector´s propensity and competitors´ inlet was analyzed. According to conclusions, the appropriate strategies for the new business component like price and product were suggested. After defining those concepts, the planning could proceed to the examination of the costs and incomes, which turned out as totally positive and affordable. This combination of the outcomes led to the affirmative answer for the proposal.(spa) El Proyecto surge de la necesidad de reestructuración de los distintos sectores de la empresa local PEBER. PEBER es una pequeña empresa familiar dirigida a diversos sectores destacando su mayor rendimiento en: turismo e industria textil. Tejidos Cornejo, con sede en Hospitalet de Llobregat, ha observado una caída importante en sus ventas durante estos últimos años. Debido a este hecho, se replantea un cambio de negocio hacia el sector turístico. La propuesta es la restauración completa del almacén de Tejidos Cornejo (con más de 5.000 metros cuadros, distribuidas en 4 plantas) haciendo un hotel de más de 100 habitaciones. El factor clave del proyecto es el crecimiento turístico de la ciudad condal año tras año. La cercanía y fácil acceso a Barcelona desde el nuevo hotel, sumado y a la gran variedad de servicios que ofrece Hospitalet y al gran número de eventos que se realizan en la zona de La Fira Barcelona, hace que se reúnan diversas importantes garantías de éxito. Para certificar la viabilidad de este proyecto, se realiza un estudio de mercado actual en la zona de Hospitalet, teniendo en cuenta los factores exteriores e interiores que influencian en el transcurso de la operación. Además, se ejecuta un análisis competencial de los negocios locales con mayor éxito y los recursos que necesitan. Una vez realizado el estudio de recursos y factores claves en este área se especifican los objetivos, y consecuentemente, focalizarnos en el nuevo segmento Bleisure (negocios + ocio). Se realiza un análisis DAFO decidiendo las estrategias aplicadas para el futuro éxito del nuevo negocio. Evidentemente, hay que tener en cuenta los aspectos legales, para ello se realiza el cálculo del importe de aprovechamiento urbanístico obligatorio para cambiar el uso del edificio. Después de solventar el tema legal, se presenta una previsión de futuros ingresos con el objetivo de estudiar la recuperación de inversión y su viabilidad

LEARNING ABOUT WORLD ART CULTURE AS A METHOD OF FORMING A UNIVERSAL CROSS-CULTURAL COMMUNICATION COMPETENCE

Purpose of the study: The purpose of the article is to solve one of the urgent problems of education: the methodology of the formation of universal competences, which in universities of culture and art is solved due to such a discipline as world art culture. In Russian Federal Educational Standards of the new generation, special attention is paid to the new block of professional qualities of university graduates – universal competences. One of the universal competences is readiness for intercultural communication, which manifests itself in the ability to analyze and consider the diversity of culture in the process of intercultural interaction. Methodology: To achieve the set goal, the authors based their work on the methodology synthesizing the experience of the Berlin School of Comparative Musicology (E. Hornbostel, K. Sachs), the traditions of world ethnomusicology (A. Lomax, A. Merriam, J. Blaking, M. Hood), culturological approach to education (V. Kanke), as well as a multicultural methodological approach. These pedagogical technologies ensure the efficiency of forming the universal competence of university graduates. Main Findings: The main conclusions of the study are as follows. The modern world is not conceivable outside the multicultural paradigm of development. Therefore, close attention is paid to the formation of the universal competence of intercultural communication. This quality of human personality is necessary for solving many world conflicts and problems. Experts in the field of culture and art are able to solve this problem due to their professional competence. Applications of this study: The research results can be useful in the field of scientific and methodological development of university disciplines, development of state policy in the field of education and culture, as well as scientific research on international relations in the field of culture, education, and art. Novelty/Originality of this study: The novelty of the research consists in the idea that expanding one’s understanding of the most important categories of worldview by overcoming Eurocentric restrictions to form universal competencies requires acquisition of the spiritual continuum and artistic conventions of other cultures, which is impossible without conscious effort, need for artistic and aesthetic self-improvement and desire to master practical activities in various fields of art. Any manifestation of culture is a reflection of the type of thinking. Therefore, the introduction to the multicultural traditions leads to the development of different types of thinking and identification of common and particular features, resulting in the development of universal thinking and cognitive techniques in the field of humanitarian knowledge

THE ROLE OF SNOW WHITE FIELD IN SOCIAL AND ECONOMIC DEVELOPMENT OF CITY HAMMERFEST

The present article addresses the local and regional impact of oil and gas activities entering the Norwegian periphery. It demonstrates and analyses Hammerfest case within the framework of Norwegian development. The paper explores the changes in social and economic development of the town during the Snow White exploitation and the construction of the first european LNG (liquefied natural gas) plant at Melkoya as well as all the supporting infrustructure during 2002-2008. Particular attention is paid to the impact of the above-mentioned factors on the local supplies’ position, employment structure, demography, taxation policy and and local wellfare. The article also addresses the theories concerning the oil and gas sector’s role in building new economic growth poles outside already established economic centers

The Main Principles of Adminisrative Licensing in Oil and Gas Sector of Norway

The present article is dedicated to the analysis of administrative licensing procedure in Norwegian oil and gas sector. That is one of the most important mechanisms of state regulation in this area. The paper explores a wide range of reasons for choosing precisely this model of interaction between oil and gas companies and the state. The main aspects of the present administrative licensing system are highlighted in the article. Particular attention is paid to pre-qualification of oil and gas companies, participating in licensing rounds, especially to different criteria for choosing oil and gas companies that will operate on Norwegian Continental Shelf. Further conditions of their cooperation are provided. Moreover, the article refers to the role and the functions of state bodies in Norway that control and govern the licensing process - the Ministry of Petroleum and Energy and the Petroleum Directorate - and describes different types of licenses that exist in oil and gas sector of Norway. In conclusion the article shows numerous advantages of using the administrative licensing system in oil and gas sector, its impact on the economy of Norway and the possibility of its application in the oil and gas sector of Russia

New Mesoporous Materials with Surface Supramolecular Centres for Methyl Red Sorption

MCM-41-type silicas were obtained by template-assisted condensation of TEOS and beta-CD-silanes. Removal of methyl red from phosphate buffer solutions as a function of pH and dye equilibrium concentration. Introduction of cyclic oligosaccharide in silica surface layer leads to the ecnhancement of sorption effieciency towards methyl red

Adsorption of antitumor antibiotic doxorubicin on MCM-41-type silica surface

The aim of this study was to evaluate the adsorption behavior of doxorubicin on MCM-41 silica, which was synthesized by templated sol–gel method, as a function of contact time, pH of solution, and drug equilibrium concentration. Experimental kinetic curves of adsorption were compared with theoretical models of Lagergren and Ho-McKay for pseudo-first- and pseudo-second-order processes. Equilibrium adsorption of doxorubicin was analyzed by Langmuir, Freundlich, Redlich–Peterson, and Brunauer–Emmet–Teller isotherm models. These results can be the basis for direct modification of MCM-41-type silicas sorption activity to drugs