CONSUMER PRICE AWARENESS IN FOOD SHOPPING: THE CASE OF QUANTITY SURCHARGES

Data from 54 grocery regions is on tuna sales, prices, and consumer demographics is used to examine why consumers purchase large sizes when unit prices are higher. Results strongly indicate that this is done on the mistaken belief that large sizes are always cheaper: buyers are not examining prices.quantity surcharges, price awareness, Consumer/Household Economics,

CONSUMER PRICE AWARENESS IN FOOD SHOPPING: THE CASE OF QUANTITY SURCHARGES

Data from 54 grocery regions is on tuna sales, prices, and consumer demographics is used to examine why consumers purchase large sizes when unit prices are higher. Results strongly indicate that this is done on the mistaken belief that large sizes are always cheaper: buyers are not examining prices