The Relative Importance of Search versus Credence Product Attributes: Organic and Locally Grown

Organic foods and local foods have come to the forefront of consumer issues, due to concerns about nutrition, health, sustainability, and food safety. A conjoint analysis experiment quantified the relative importance of, and trade-offs between, apple search and experience attributes (quality/blemishes, size, flavor), credence attributes (conventional vs. organic production method, local origin vs. product of USA vs. imported), and purchase price when buying apples. Quality is the most important apple attribute. Production method—organic versus conventional—had no significant impact on preferences.conjoint analysis, organic, locally grown, credence attributes, Consumer/Household Economics, Food Consumption/Nutrition/Food Safety, Marketing,

Ah So Lonely

Girl sitting on hill looking at cottage belowhttps://scholarsjunction.msstate.edu/cht-sheet-music/13636/thumbnail.jp

CAPSULE PRODUCTION AND VIRULENCE AMONG STRAINS OF STAPHYLOCOCCUS AUREUS

Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/74661/1/j.1749-6632.1974.tb41493.x.pd

Applying choice based conjoint measurement to forcast demand for a new restaurant category

This paper examines the use of Choice Based Conjointexperimentation for forecasting demand for a new restaurant category.The results of the forecasting experiment are compared to demand forexisting restaurant categories to determine whether the choice experimentreplicates actual category shares in the sampled region. The analysisshows that Choice Based Conjoint experiments are able to predictcategory shares for existing restaurant categories. It is then shown howthe approach may be used to estimate demand for a new category