The most favourable mobile messaging apps among IIUM students

Mobile messaging applications is rapid adopted globally. They allow mobile users to send messages to individuals or groups for very minimal fee, even some are totally free as long as the smartphones are connected to internet. WhatsApp is one of the top mobile messaging applications among a handful number of applications that have entered the market. The goal of this paper is to investigate the most favourable mobile messaging apps among IIUM students and to provide a feature comparison between a few selected mobile messaging applications. Despite the obvious of being a free application, this paper intends to investigate the other factors causing the widespread adoption of this mobile application especially among students. An online survey was distributed to 52 students from IIUM by using Google Docs to validate which mobile messaging applications are mostly used. Keywords: Mobile messaging apps, mobile instant messaging, smartphones, SMS, WhatsApp, features, IIU

Comparison of Business Model Canvas (BMC) among the three consulting companies

The Business Model Canvas (BMC) helps the companies in creating their business models based on nine building blocks. BMC is a tool that provides a clear view of what the company needs to achieve and focuses on the strategic elements that matter most and will have the greatest impact to the business. In this paper, we discuss on three consulting companies: ITECH Consulting, Kincardin Group, and Glen Ford’s Project Management Consultant. These three companies are then compared among the nine building blocks in the BMC and we focused on key resources, value proposition, and customer segments in order to identify which BMC is the best among those three companies