Pengaruh Kualitas Pelayanan Terhadap Kepuasan Serta Dampaknya Pada Loyalitas Pelanggan Pada Bisnis Restoran

This research aimed to know the effect of service quality on satisfaction and its impact on customer loyalty in the restaurant's business. The population used in this research is people who bought foods or drinks in one of or some restaurants. This research is quantitative research by using primary data gained directly from the result of a questionnaire spread to 139 respondents using the purposive sampling technique. Data analysis in this research is using SmartPLS by using the bootstrapping method. This research's results show that service quality positively and significantly affects customer satisfaction and loyalty which are interrelated to one another