Prinsip Pemasaran Seni

Keperluan untuk menulis buku ini bermula dari rasa bimbang seorang pensyarah setelah menilai kebolehan pelajar memahami, menganalisa dan mengaplikasikan konsep serta teori-teori pemasaran seni. Kesukaran ini menyebabkan mereka hilang motivasi untuk mendalami ilmu tersebut. Senario ini telah memberi kesan negatif kepada industri kreatif dan akan berterusan sekiranya tiada sebarang usaha yang diambil. Sepanjang hampir dua tahun penghasilan buku ini, terdapat pelbagai dugaan dan cabaran yang perlu diharungi oleh para penulis. Ibarat gading mana yang tidak retak, bumi mana yang tidak ditimpa hujan, begitu juga buku kecil ini yang tidak lari daripada kecacatan. Cabaran terbesar ialah kesukaran untuk mendapatkan bahan penulisan berkaitan pemasaran yang khusus kepada seni di Malaysia. Perkara ini menjadi indikasi bahawa bidang pemasaran seni di negara kita masih mentah. Oleh hal yang demikian, usaha beberapa orang ahli akademik dalam penghasilan buku ini diharap dapat memudahkan kefahaman serta memupuk minat dalam kalangan pelajar, ahli akademik dan professional terhadap pemasaran seni

The Malaysia MOOC Initiative : The Universiti Malaysia Sarawak Experience

As one of the pioneers for Malaysia MOOC, Universiti Malaysia Sarawak (UNIMAS) has gained valuable insights as to how MOOC can be designed and developed effectively to meet the current educational demands. Since its first MOOC in 2013, the UNIMAS MOOC team aspires to ensure quality MOOCs are produced without ignoring the need to introduce localized contents to the global audience. This chapter outlines the philosophy behind each MOOC published by UNIMAS, which includes the instructional principles as well as content development steps. Future MOOCs produced by UNIMAS will continue to uphold its principle of injecting local essence by further emphasizing the unique and diverse communities in Sarawak, Malaysia

Enhancing Arts Teaching and Learning Through Mooc

This project is a collaborative effort by a group of Faculty of Applied and Creative Arts lecturers whom were involved in a MOOC project titled Application of ICT in Applied and Creative Arts. The objectives of this present project are twofold. First, it strives to identify problems rendered by using MOOC in the process of teaching and learning arts courses. Secondly, to enhance the use of MOOC by proposing solutions to the problems. Throughout the implementation of our MOOC project, it was found that while we were able to assess students’ understanding of the theoretical part of the project through quizzes, essays and polls, it was rather difficult to observe their overall process of completion such as drawing techniques, lighting set-ups for video production, reading notes and playing musical instruments, character design and other crucial elements that needs to be assessed