3 research outputs found

    Analisa Swot Pada Bisnis Rumahan, Studi Kasus Pada Bisnis Laundry Kiloan

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    Business can be done anywhere and by anyone. Where the purpose of a business for some people is different. Among others there are which aims to increase revenue. So with that reason, began to grow home-based business scale. Where businesses are done by the community and are planted in housing. One home-based business is the laundry. Laundry business kilogram is now very widespread, almost in every street can be found Landry. However, if carelessly in managing this business, then the business can be folded more quickly. So it takes some analysis, including marketing mix, where to open this business, you need to know the 4Ps. Product, Price, Place and Promotion. In addition to the marketing mix, it is necessary to do a SWOT. This research was conducted using quantitative and qualitative methods. Where data collection is done by observation and interviews with business owners, employees and customers. The results of this study will be able to look at the factors that influence the laundry as a home-based business with a view of the internal and external factors

    Pemanfaatan Pembayaran Online Bagi E-commerce Usaha Kecil Dan Menengah

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    Today, technology has entered into all business fields where the digital era is very helpfuland facilitates business both in terms of marketing, sales and distribution. The utilizationof these technologies will directly increase sales volume and the potential for anincreasingly large market. This will be very beneficial for medium and small businesses,where they still use a lot of conventional methods and have not used the technology sideand have not yet entered e-commerce. Expansion of the market or market is the mostimportant thing in the business world so that through E-Commerce, market coverage isno longer only in the area where the MSMEs are located but is widespread throughoutthe world wherever it can be accessed. In addition to the wider market, it can also accessreal-time payments that will facilitate the payment process directly by consumers andcan make the flow of cash out of the business more controlled which is no longer anobstacle. This online payment system is not always related to e-Commerce, but also withdirect transaction activities at the place of business can also be done so that cashless andalso in the online payment there will be a sales transaction report that will make therecording directly available in the payment system online. This benefit is very helpful forsmall and medium businesses that are expected to increase their sales growth and theirfinancial management will be helped

    Business Strategy Formulation by Shareholders and Company Management Using the Analytical Network Process (ANP)

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    This research aimed to identify the business strategy formulation by the shareholders and the management of the company. Ten companies were selected to be the objects of this research. Those companies were the information technology, telecommunication, printing, mining, construction and chemical companies in Indonesia. The research was conducted by using the Analytical Network Process (ANP) and considering the chosen respondents as the decision makers (experts) of those companies. The respondents were chosen by using the non-probabilitty sampling method. The result shows that the roles of the company managements are considered m ore influental (0,57143) than the roles of the shareholders (0,28571). From the output of stakeholder's condition, the best-stratified priority strategies are differentiation (0,600515), cost of leadership (0,230754) and focus (0,168731)
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