Investigating the Impact of Neuromarketing on Consumer Purchase Intention (Case Study of Sports Goods Customers in Ardabil City)

The purpose of this research was to investigate the effect of neuromarketing on consumer purchase intention (a case study of sports goods customers in Ardabil city). The current research is applied research in terms of purpose and descriptive-analytical in terms of nature and content. Also, the present research is of causal modeling type or structural equation modeling type. The statistical population of this research includes all private sports clubs and sellers of sports goods in Ardabil city, which due to the unavailability of the study population, the statistical population was determined to be unlimited. Considering that the statistical population is unlimited, the sample size was determined to be 352 people. Also, the sampling method of the present study was clustered. The measurement tools include neuromarketing questionnaire (Azeimi et al., 2014) and consumer purchase intention questionnaire (Mahdavi, 2015). The content and form validity of the questionnaires were confirmed by the management professors and then Cronbach’s alpha reliability (AVE) was reported as 0.83 for the neuromarketing questionnaire and 0.88 for the consumer purchase intention questionnaire, respectively. The method of analyzing the information and data of this research is using descriptive statistics and inferential statistics and In order to analyze the hypotheses of the research, the method of structural equations was used using Imus version 23 and SPSS version 19 software. The findings of the research showed that neuromarketing has an effect on the purchase intention of sports goods consumers. Therefore, it can be concluded that the use of neuromarketing can affect the senses and minds of customers and prepare the minds of consumers for repeat purchases so that they intend to buy sports products again

Investigating the Impact of Neuromarketing on Consumer Purchase Intention--Case Study of Sports Goods Customers in Ardabil City

The purpose of this research was to investigate the effect of neuromarketing on consumer purchase intention (a case study of sports goods customers in Ardabil city). The current research is applied research in terms of purpose and descriptive-analytical in terms of nature and content. Also, the present research is of causal modeling type or structural equation modeling type. The statistical population of this research includes all private sports clubs and sellers of sports goods in Ardabil city, which due to the unavailability of the study population, the statistical population was determined to be unlimited. Considering that the statistical population is unlimited, the sample size was determined to be 352 people. Also, the sampling method of the present study was clustered. The measurement tools include neuromarketing questionnaire (Azeimi et al., 2014) and consumer purchase intention questionnaire (Mahdavi, 2015). The content and form validity of the questionnaires were confirmed by the management professors and then Cronbach’s alpha reliability (AVE) was reported as 0.83 for the neuromarketing questionnaire and 0.88 for the consumer purchase intention questionnaire, respectively. The method of analyzing the information and data of this research is using descriptive statistics and inferential statistics and In order to analyze the hypotheses of the research, the method of structural equations was used using Imus version 23 and SPSS version 19 software. The findings of the research showed that neuromarketing has an effect on the purchase intention of sports goods consumers. Therefore, it can be concluded that the use of neuromarketing can affect the senses and minds of customers and prepare the minds of consumers for repeat purchases so that they intend to buy sports products again

Investigating the Impact of Neuromarketing on Consumer Purchase Intention (Case Study of Sports Goods Customers in Ardabil City)

The purpose of this research was to investigate the effect of neuromarketing on consumer purchase intention (a case study of sports goods customers in Ardabil city). The current research is applied research in terms of purpose and descriptive-analytical in terms of nature and content. The statistical population of this research includes all private sports clubs and sellers of sports goods in Ardabil city, the sample size was 352 people considering that the statistical population is unlimited and the sampling method was clustered. The measurement tools include neuromarketing questionnaire (Azeimi et al., 2015) and consumer purchase intention questionnaire (Mahdavi, 2015). The content and form validity of the questionnaires were confirmed by the management professors and then Cronbach’s alpha reliability (AVE) was reported as 0.83 for the neuromarketing questionnaire and 0.88 for the consumer purchase intention questionnaire, respectively. The structural equation method was used for analysis using Imus version 23 and SPSS version 19 software. The findings of the research showed that neuromarketing has an effect on the purchase intention of sports goods consumers. Therefore, it can be concluded that the use of neuromarketing can influence the senses and minds of customers and make consumers’ minds ready for repeat purchases

Investigating the Relationship between Leadership Style of Coaches and Sports Emotions of Athletes Participating in Bahrain 2021 Para-Asian Youth Championship

The purpose of this study was to investigate the relationship between coaches’ leadership styles and sport emotions of athletes participating in the Bahrain 2021 Para-Asian Youth Championships. The statistical population of the study consisted of all athletes participating in the Bahrain 2021 Para-Asian Youth Championships including 750 athletes from 30 Asian countries. Using Morgan table, the sample size was determined to be 256 athletes. The research instruments included the Modified Sport Emotion Questionnaire (SEQ) and the Sport Leadership Scale (LLS). Kolmogorov-Smirnov test, Pearson correlation coefficient, independent t-test and Friedman test in SPSS 23 software were used to analyze the data. The results showed that the leadership style of social support of sport coaches had a negative and significant relationship with the components of anxiety, dejection, excitement and anger of athletes’ sport emotions as well as a positive and significant relationship with the component of happiness. The authoritarian style of sport coaches had a positive and significant relationship with the components of anxiety, dejection and anger of athletes as well as a negative and significant relationship with the components of excitement and happiness (p≤0.01). Generally, by recognizing the psychological consequences associated with coaches’ leadership style, it is possible to help improve positive emotional states and control negative emotional states in athletes

Case-Control Study of Dietary Pattern and Other Risk Factors for Gastric Cancer

Background: The rates of gastric cancer reported from Ardabil Province of Iran, are among thehighest in the world. The aim of this study was to investigate the risk factors for gastric cancer inArdabil Province.Methods: This case-control study was conducted on 128 adults with mean age of 56.5 ± 12.8 yrold in Ardebil City, Iran in 2010 – 2011. Forty-two people with gastric cancer and 86 healthypeople were recruited. Participants were interviewed using a structured questionnaire. Fastingblood samples were taken for measurement of IgG and IgA indices against Helicobacter pylori infection.Data were analyzed using the Chi-square and Independent sample t-test.Results: Diet and H. pylori infection indices had the significant relationship with gastric cancer(P<0.05). Among dietary patterns, drinking hot tea, low intake of fresh vegetables and fruits, andunsaturated fat were the most significant risk factors (P<0.05). In gastric cancer patients, the levelsof serum IgG and IgA as indicator of H. pylori infection were significantly (P<0.05) higherthan the healthy subjects (IgG 37.7 ± 29.3 vs. 16.9 ± 11.1 U/ml and IgA 50.5 ± 44.7 vs. 22.9 ±15.8 U/ml). No significant relationship was observed between tobacco smoking and alcohol consumptionwith gastric cancer.Conclusion: Dietary pattern especially drinking hot tea and low consumption of unsaturated fat,fresh vegetables, and fruits, as well as H. pylori infection were the most important risk factors ingastric cancer patients

Comparison of Dietary Habits and Serum Nitrate Levels in Patients with Esophageal Cancer and Healthy Individuals

Background & objectives: The relationship between dietary patterns and esophageal cancer has not been documented yet. However, recent studies have shown that the Western dietary pattern is associated with an increased risk of esophageal cancer. The current study was performed a comparative evaluation of the food habits and serum nitrate level in patients with esophageal cancer and healthy individuals in Gorgan city. Methods: In a case-control study, 44 patients with esophageal cancer (the case group) and 44 healthy subjects (control group) were selected for one year in Gorgan city. Anthropometric factors were measured, and then demographic and dietary data were recorded using general and food frequency questionnaires (FFQs), respectively. Fasting blood samples from both groups were collected to measure serum nitrate levels. Data were analyzed by independent t-test, Chi-square, Fisher, and Monte Carlo tests. Results: the mean weight, body mass index (BMI) and serum nitrate levels were statistically lower in the case group than in control group (p<0.05). Salt intake, smoking cigarette or hookah was higher in patients than in control group (p<0.05). Based on nutritional habits , consumption of bread , rice, saturated fats, hot tea, sausages and industrial soft drinks was statistically higher in the patient group than control group, but intake of vegetables, fruits, unsaturated fats, honey and grilled meat was lower in patients&nbsp; than control group (p<0.05). Conclusion: Consumption of fast foods, hot tea and saturated fats may be associated with esophageal cancer. Serum nitrate levels were lower in patients than control group, probably indicating&nbsp;the need for further research&nbsp;in this field

The Effect of Work Ethics on Organizational Silence with the Mediating Role of Social Wear

زمینه و هدف: امروزه اگر کارکنان بتوانند دیدگاه‌ها و ایده‌هایشان را در مورد سازمان به راحتی انتقال دهند، انگیزه و عملکرد بهتری از خود نشان می‏دهند. در بسیاری از سازمان‏ها عواملی وجود دارد که باعث می‌شود کارکنان دیدگاه‌ها و مشکلات احتمالی سازمان را ابراز نمی‌کنند که این پدیده سکوت سازمانی نامیده می‌شود. پژوهش حاضر با هدف بررسی تأثیر اخلاق کاری بر سکوت سازمانی با نقش میانجی سایش اجتماعی انجام شد. مواد و روش‌ها: روش پژوهش ـ توصیفی و از نوع همبستگی به روش معادلات ساختاری (SEM) بود. جامعه آماری پژوهش شامل تمام کارکنان ادارات کل ورزش و جوانان شمال غرب کشور (315 نفر) بود که با استفاده از روش نمونه‌گیری تصادفی طبقه‏ای و با توجه به فرمول کوکران، تعداد 195 نفر به‌ عنوان نمونه انتخاب شدند. برای جمع‌آوری داده‌های پژوهش از پرسشنامه اخلاق کاری، پرسشنامه سایش اجتماعی و پرسشنامه سکوت سازمانی استفاده شد. داده‌ها با استفاده از نرم‌افزارهای SPSS و روش‌های میانگین، انحراف استاندارد، ضریب همبستگی پیرسون، چولگی و کشیدگی و نرم‌افزار LISREL تجزیه و تحلیل شدند. یافته‌ها: در این پژوهش تعداد 195 نفر (41 زن و 154 مرد) از کارکنان ادارات کل ورزش و جوانان غرب کشور مشارکت داشتند. میانگین سنی آنان 35/69، میانگین سابقه کاری آنان 7 سال بود و بیشتر آزمودنی‌ها (89 نفر) دارای مدرک کارشناسی بودند. میانگین اخلاق کاری برابر با 85/12، میانگین سایش اجتماعی برابر با 42/31 و میانگین سکوت سازمانی برابر با 45/19 بود. نتایج تحلیل داده‌ها نشان داد اخلاق کاری بر سکوت سازمانی با ضریب رگرسیونی 0/44- و بر سایش اجتماعی با ضریب رگرسیونی 0/50- اثر مستقیم دارد (0/01≥p)، سایش اجتماعی بر سکوت سازمانی با ضریب رگرسیونی 0/36 اثر مستقیم دارد (0/01≥p). همچنین نقش میانجی سایش اجتماعی در رابطه بین اخلاق کاری با سکوت سازمانی با ضریب رگرسیونی 0/18 معنا‏دار بود (0/01≥p). ملاحظات اخلاقی: در تدوین این تحقیق حفظ اصالت متون، صداقت و امانتداری رعایت شده است. نتیجه‌گیری: بر اساس نتایج پژوهش اخلاق کاری و سایش اجتماعی بر سکوت سازمانی اثر مستقیم دارند و می‌توان نتیجه گرفت که اخلاق کاری و سایش اجتماعی از متغیرهای مهم و مرتبط با سکوت سازمانی کارکنان است.Background and Aim: Today, If Employees Can Easily Convey Their Ideas and Ideas About the Organization, They Will Show Better Motivation and Performance. There are powerful forces in many organizations that cause widespread withholding of information about potential problems or issues by employees. This is called organizational silence. The purpose of this study was to investigate the Effect of work ethics on Organizational Silence with the Mediating role of Social wear. Materials and Methods: The study method was descriptive and correlational with Structural Equation Method (SEM). The statistical population of the study consisted of all the staffs of sport and youth departments in northwest of Iran and 195 samples were selected using stratified random sampling. Work ethics questionnaire, social wear questionnaire and organizational silence questionnaire were used to collect the information. Content validity of questionnaires have been confirmed and their reliabilities were 0.87, 0.79, and 0.82, respectively. SPSS 22 and LISREL software was utilized in order to analyze the collected data Spss software (mean, standard deviation, Pearson correlation coefficient, Skewness and stretching). Findings: In this study, 195 people (including 41 females and 154 males) from employees of the General Departments of Sports and Youth of the west of the country participated. Their average age was 35.69, their average work experience was 7 years, and most subjects (89) had a bachelor's degree. The average work ethic was 85.12, the average social wear was 42.31, and the average organizational silence was 45.19. The results indicated that Work ethic has a direct effect on organizational silence with a regression coefficient (β=-0.44) and on social wear with a regression coefficient (β=-0.50) (p &lt;0.01), social wear has a direct effect on organizational silence (β=-0.36) (p &lt;0.01), also the mediating role of social wear was also significant in the relationship between work ethic and organizational silence had significant (β=-0.36) (p &lt;0.01). Ethical Considerations: In compiling this research, preserving the originality of the texts, honesty and fidelity have been respected. Conclusion: Based on the results of research, work ethic and social wear have a direct effect on organizational silence, therefore, it can be concluded that work ethic and social wear may be taken into account as one of the important factors on organizational silence. &nbsp; Cite this article as: Azizian Kohan N, Moharram Zadeh M, Naghizadeh Baghi A, Nobakht F. The Effect of Work Ethics on Organizational Silence with the Mediating Role of Social Wear. Bioethics Journal 2020; 10(35): e13

Comparative evaluation of antimicrobial activity of three types of materials (reinforced zinc oxide eugenol, MTA and Cem cement) used in primary teeth pulpotomy

Background and Aim: One of the major purposes of pediatric dentistry is to maintain deciduous teeth in anatomical and functional conditions up to their physiological exfoliation and eruption of permanent teeth. Whenever pulp gets involved or exposed to mouth area and microorganisms penetrate into pulp, deciduous teeth needs pulp therapy. In the sterile environment, the exposed pulp tissue is able to repair itself and also to create a dentin bridge, but in the presence of bacteria, development of disease and ultimately death of the pulp will be inevitable. The ideal pulpotomy cement should have good physical and biological properties such as sealing of the remaining pulp tissue, being biocompatible and possessing antibacterial activity. The aim of this study was to compare the antibacterial effect of some usual materials used for pulpotomy in deciduous teeth.   Materials and Methods: In this study, we evaluated the antibacterial activity of materials used in deciduous teeth pulpotomy including Zoliran, Sina Zonalin, Kemdent Zonalin, MTA (OrthoMTA) and CEM Cement against Streptococcus mutans and Lactobacillus acidophilus. Well diffusion test and disk diffusion test and time kill curve were used for antibacterial activity assay. Also, we evaluated stability of antibacterial activity of the materials. The antibacterial activity in disk diffusion and well diffusion test was measured based on the diameter of the zone of inhibition, whereas in time kill curve the optical density of the bacterial suspension was measured. We used analysis of variance (ANOVA) and Tukey’s test at the significance level of 5% . Results: In well diffussion and disk diffussion tests all of the materials except CEM Cement showed antibacterial activity against Streptococcus mutans and Lactobacillus acidophilus. The largest and smallest zones of inhibition belonged to zoliran and MTA respectively. The results of time kill curve revealed a similar pattern, so that during the experiment period Zoliran, Sina Zonalin, Kemdent Zonalin, MTA and CEM Cement showed the greatest effects in both groups of bacteria respectively. Conclusion: Reinforced ZOE groups had the greatest effect in inhibition of growth of S.mutans and L.acidophilus compared to MTA and CEM Cement. Thus, use of Zoliran, Sina and Kemdent Zonalin cements in pulpotomy of deciduous teeth can be useful in controlling bacterial growth and achieving success in pulpotomy