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    ๋ถ€์‚ฐ ์‹ ํ•ญ ํ™˜์ ํ™”๋ฌผ ์œ ์น˜ ํ™•๋Œ€๋ฅผ ์œ„ํ•œ ITT Platform์— ๊ด€ํ•œ ์—ฐ๊ตฌ

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    ๋ถ€์‚ฐํ•ญ ๋ฌผ๋™๋Ÿ‰์€ ๊พธ์ค€ํžˆ ๋Š˜์–ด ์„ธ๊ณ„ ์ œ 5์œ„์˜ ํ•ญ์œผ๋กœ ์ž๋ฆฌ ๋งค๊น€ํ•˜๊ณ  ์žˆ๊ณ  ํŠนํžˆ ๋ถ€์‚ฐ ์‹ ํ•ญ์˜ ํ™˜์  ๋ฌผ๋Ÿ‰์˜ ์ฆ๊ฐ€์†๋„๊ฐ€ ๋†’์•„์ง€๊ณ  ๊ทธ ์ ˆ๋Œ€๋Ÿ‰ ๋ฐ ๋น„์ค‘์ด ์ปค๊ฐ์— ๋”ฐ๋ผ ํšจ์œจ์ ์ธ ํ™˜์ ํ™”๋ฌผ์˜ ์ฒ˜๋ฆฌ ๋ฐฉ์•ˆ์ด ๊ฐ•๊ตฌ๋˜๊ณ  ์žˆ๋‹ค. ํŠนํžˆ ์ •๋ถ€๋Š” ๋ถ€์‚ฐํ•ญ์„ 2020๋…„๊นŒ์ง€ ์„ธ๊ณ„ 2๋Œ€ ํ™˜์  ๊ฑฐ์  ํ•ญ์œผ๋กœ ๋„์•ฝ ๋ฐ ๋ฐœ์ „์‹œํ‚จ๋‹ค๋Š” ๋ฐœ์ „ ์ „๋žต์„ ์ œ์‹œํ•˜๊ณ  ์žˆ์ง€๋งŒ, ์‹คํ˜„ํ•˜๋Š” ๋ฐ๋Š” ๋งŽ์€ ์–ด๋ ค์›€์ด ์žˆ๋‹ค. ๋ณธ ์—ฐ๊ตฌ์—์„œ๋Š” ๋ถ€์‚ฐํ•ญ์˜ ํ™˜์ ๋ฌผ๋Ÿ‰ ์ถ”์ด์™€ ์„ธ๊ณ„ ํ™˜์ ๋ฌผ๋Ÿ‰ ์ถ”์ด๋ฅผ ๋ถ„์„ ํ•˜์˜€๊ณ  ํ–ฅํ›„ ํ™˜์ ๋ฌผ๋Ÿ‰์ด ์–ด๋–ป๊ฒŒ ์ฆ๊ฐ€๋˜๋ฉฐ, ๋˜ํ•œ ํ™˜์ ๋ฌผ๋Ÿ‰์ด ์ฆ๋Œ€์‹œํ‚ค๊ธฐ ์œ„ํ•œ ์ดํ•ด ๊ด€๊ณ„์ž๋“ค์ด ์š”๊ตฌ์‚ฌํ•ญ์— ๋Œ€ํ•ด ๊ฒ€ํ† ํ•˜์˜€๋‹ค. ๋˜ํ•œ, ๋ถ€์‚ฐ ์‹ ํ•ญ์˜ ํ™˜์  ํ™”๋ฌผ์„ ํ™•๋Œ€ํ•˜๋Š” ๊ฒƒ์„ ์ €ํ•ดํ•˜๋Š” ์š”์†Œ๋“ค์— ๋Œ€ํ•ด ๋ถ„์„ํ•˜์˜€์œผ๋ฉฐ, ์ด๋Ÿฌํ•œ ์š”์ธ์„ ํ•ด์†Œํ•˜๊ธฐ ์œ„ํ•ด์„œ๋Š” ํ˜„์žฌ ์ •๋ถ€์—์„œ ์‹œํ–‰์ค‘์ธ ์ •์ฑ…๋“ค์— ๋Œ€ํ•œ ์‹ค์ฆ ๋ถ„์„๊ฒฐ๊ณผ๋ฅผ ๊ฒ€ํ† ํ•˜์˜€๋‹ค. ์•„์šธ๋Ÿฌ, ๋ถ€์‚ฐํ•ญ์˜ ํƒ€ ๋ถ€๋‘ ํ™˜์  ์šด์†ก ์—…๋ฌด๊ฐ€ ํšจ์œจ์„ฑ์— ๋Œ€ํ•ด ๊ฒ€ํ† ํ•˜์˜€์œผ๋ฉฐ, ์ €ํ•ด์š”์ธ์„ ๊ณ ์ฐฐํ•˜์˜€๋‹ค. ๋ณธ ๋…ผ๋ฌธ์—์„œ๋Š” ํ™์ฝฉํ•ญ์˜ ์‚ฌ๋ก€์กฐ์‚ฌ๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ, ๋ถ€์‚ฐ ์‹ ํ•ญ์—์„œ์˜ ํ”Œ๋žซํผ ์‚ฌ์—…์— ๋Œ€ํ•œ ์—ฐ๊ตฌ๋ฅผ ํ–‰ํ•˜์˜€๊ณ , ๋ฌผ๋ฅ˜์— ์ ์šฉ๋œ ๊ด€๋ จ ํ”Œ๋žซํผ ํ™œ์šฉ์‚ฌ๋ก€๋ฅผ ๊ฒ€ํ† ํ•˜์—ฌ, ๋ถ€์‚ฐํ•ญ์— ์ ํ•ฉํ•œ ITT ํ”Œ๋žซํผ ๋น„์ฆˆ๋‹ˆ์Šค๋ฅผ ์„ค๊ณ„ํ•˜๊ณ  ํšจ๊ณผ๋ถ„์„์„ ํ–‰ํ•˜์˜€์œผ๋ฉฐ, ๋ถ€์‚ฐ ์‹ ํ•ญ์˜ ํ™˜์ ์— ์œ ์šฉํ•จ์„ ๊ฒ€์ฆํ•˜์˜€๋‹ค. |The trade volume of Busan Port has steadily increased to become the 5th largest port in the world. Especially, as the volume of transshipment of Busan New Port increases, and the absolute quantity and the weight of the transshipment volume increase, efficient transshipment cargo handling methods are being sought. In particular, the government suggests a development strategy to make Busan port a major transshipment hub port of the world by 2020, but there are many difficulties in realizing it. In this paper, we analyze the transshipment volume of Busan port and the transshipment volume of global shipment. We also reviewed the requirements of those involved to increase transshipment volumes. In addition, we analyze the factors that impede the expansion of transshipment cargoes in Busan New Port. In order to solve these factors, we examined the empirical analysis results of current government policies. Also, the efficiency of the transit service of Busan Port was examined and the impediments were examined. In this paper, based on the case study of Hong Kong Port, the study of the platform business in Busan New Port was conducted, the case study of the related platform applied to logistics was reviewed, the ITT platform business suitable for Busan Port was designed, And proved useful for the transshipment of Busan New Port.์ œ 1 ์žฅ ์„œ ๋ก  1 1.1 ์—ฐ๊ตฌ์˜ ๋ฐฐ๊ฒฝ ๋ฐ ๋ชฉ์  1 1.2 ์—ฐ๊ตฌ๋‚ด์šฉ ๋ฐ ๊ตฌ์„ฑ 3 ์ œ 2 ์žฅ ๋ถ€์‚ฐํ•ญ ํ˜„ํ™ฉ ๋ฐ ITT ์‹œ์Šคํ…œ 5 2.1 ๋ถ€์‚ฐํ•ญ ํ˜„ํ™ฉ ๋ถ„์„ 5 2.2 ๋ถ€์‚ฐํ•ญ ์‹ ํ•ญ ํ„ฐ๋ฏธ๋„ ๋ณ„ ์•ˆ๋ฒฝ์‹œ์„ค ๋ฐ ์ œ์› 20 2.3 ํ™์ฝฉํ•ญ ํƒ€ ๋ถ€๋‘ ํ™˜์  ์šด์†ก ์—…๋ฌด ์ฒ˜๋ฆฌ ์‚ฌ๋ก€ 35 2.4 ๋ถ€์‚ฐํ•ญ ์‹ ํ•ญ ํƒ€ ๋ถ€๋‘ ํ™˜์  ์šด์†ก์—…๋ฌด์˜ ๋ฌธ์ œ์  39 ์ œ 3 ์žฅ ITT ํ”Œ๋žซํผ ์‹œ์Šคํ…œ 42 3.1 ITT ํ”Œ๋žซํผ ๊ฐœ์š” 42 3.2 ๊ตญ๋‚ด ํ™”๋ฌผ ์ •๋ณด๋ง ์‚ฌ์—… ๋น„์ฆˆ๋‹ˆ์Šค ๋ชจ๋ธ 47 ์ œ 4 ์žฅ ๋ถ€์‚ฐ์‹ ํ•ญ ITT ํ”Œ๋žซํผ ๊ตฌ์ถ•๋ฐฉ์•ˆ 51 4.1 ๋ถ€์‚ฐ ์‹ ํ•ญ ITT ํ”Œ๋žซํผ ๊ตฌ์ถ•๋ฐฉ์•ˆ 51 4.2 ํ™œ์šฉ๋ฐฉ์•ˆ ๋ฐ ๊ธฐ๋Œ€ํšจ๊ณผ 64 4.3 ์‹œ์‚ฌ์  67 ์ œ 5 ์žฅ ๊ฒฐ ๋ก  69 5.1 ๊ฒฐ๋ก  69 5.2 ์—ฐ๊ตฌ์˜ ํ•œ๊ณ„์  70 ์ฐธ๊ณ ๋ฌธํ—Œ 72Maste

    Market Segmentation by Characteristics, View of Sports Values, Sports Consumer Culture and Sports Attitude of the World Cup Street Cheering Participants

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