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1 research outputs found
An Exploratory Study on the Characteristics of Branded Contents
Author
Brackett L. K.
Bruner G. C.
+22ย more
Chen Q.
Ducoffe R. H.
MacKenzie S. B.
Min-Wook Choi
Shimp T. A.
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Publication venue
'Korea Society for Consumer Advertising Psychology'
Publication date
Field of study
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