CORE
🇺🇦
make metadata, not war
Services
Services overview
Explore all CORE services
Access to raw data
API
Dataset
FastSync
Content discovery
Recommender
Discovery
OAI identifiers
OAI Resolver
Managing content
Dashboard
Bespoke contracts
Consultancy services
Support us
Support us
Membership
Sponsorship
Community governance
Advisory Board
Board of supporters
Research network
About
About us
Our mission
Team
Blog
FAQs
Contact us
An Exploratory Study on the Characteristics of Branded Contents
Authors
L. K. Brackett
G. C. Bruner
+22 more
Q. Chen
R. H. Ducoffe
S. B. MacKenzie
Choi Min-Wook
T. A. Shimp
김연미
김은영
김효경
나지영
문장호
박수현
신일기
안대천
염동섭
이국용
이승영
이승영
이영수
이용건
전종우
조형진
홍다현
Publication date
Publisher
'Korea Society for Consumer Advertising Psychology'
Doi
Cite
Abstract
Abstract is not available.
Similar works
Full text
Available Versions
Crossref
See this paper in CORE
Go to the repository landing page
Download from data provider
Last time updated on 03/12/2020