Organizational memory: the role of business intelligence to leverage the application of collective knowledge

Nowadays, the major challenge to organizations managers is that they must make appropriate decisions in a turbulent environment while it is hard to recognize whether information is good or bad, because actions resulting from wrong decisions may place the organization at risk of survive. That is why organizations managers try to avoid making wrong decisions. In order to improve this, managers should use collective knowledge and experiences shared through Organizational Memory (OM) effectively to reduce the rate of unsuccessful decision making. In this sense, Business Intelligence (BI) tools allow managers to improve the effectiveness of decision making and problem solving. In the light of these motivations, the aim of this chapter is to comprehend the role of BI systems in supporting OM effectively in real context of crowdsourcing academic initiative called CrowdUM.This work is financed by Fundos FEDER through the Programa Operacional Fatores de Competitividade - COMPETE and Fundos Nacionais through FCT – Fundação para a Ciência e Tecnologia under the Project: FCOMP-01-0124-FEDER-02267