The Portrayal Of Women In Advertisements: A Critical Analysis Of The Role, Participation, And Empowerment

The study qualitatively explores several past and recent advertisements that have evolved, conflicting and defeating women's roles in society. The study further discusses how advertisements have accelerated the concept of 'emphasized femininity' (Patterson et al., 2009) through the inevitable maledominated population discussed by Brule (2020). It contributes to an ever-expanding challenge of gender disparity, stereotyping women and docile responsibilities, thereby propagating inequalities through the digital and printed advertising world. The objective of the research is to purposely select regular advertisements and their symbolic representation that might have promoted women's engagement, their struggle, either responsible for identity stagnation or an expansive identity. The paper has strategically reviewed popular content that uncovers to transform societal myth and women objectification in restoring their equal natural existence. The study concludes the usage and abuses of advertisement concordant to inter-disciplinary inquiry into the laws, policies, and sociopolitical activities within a democratic state

A Critical Analysis of Policy Initiatives for Empowering the Other Gender

Women account for almost 50 % of the populace of any nation; therefore, their contribution to growth cannot be overlooked. Females are unquestionably the foundation of every civilization, performing numerous tasks every day. They have, nevertheless, been a marginalized section of the community in many areas of the globe. Female’s roles in India have always been much larger than their social definitions, which reflect the overall gender prejudice. A country cannot achieve its long-term goals without trained women since women are the moms who write a generation’s destiny. Chetan Sanghi, Joint Secretary, Ministry of Women and Child Development, once said: “We would like to change the paradigm to women-led development”. In India, female rights have improved dramatically in the past several years. In India, a significant number of females are leaving their homes to pursue education. To restore their rightful and dignified status, governments, NGO’s, various agencies have initiated empowerment programmes that deliver a powerful basis to raising the internal solid point in addition to self-worth for the rural females. The Indian government has proclaimed 2001 to be the year of female liberation. The Rajya Sabha approved the Female’s Quota Bill on March 9, 2010, one day after International Women’s Day, guaranteeing 33 % seats for women in parliament and state parliaments. Now is the moment to recognize the importance of women’s empowerment via knowledge and leadership advancement in a fast-growing nation like India. This article aims to examine problems connected to female liberation and to provide solutions in the form of different government policies to achieve this goal.Prince Sattam bin Abdulaziz University project number (PSAU/2023/R/1444

Effectiveness of Vitamin D in Prevention of Dengue Haemorrhagic Fever and Dengue Shock Syndrome

Background: To compare the risk and severity of development of Dengue Hemorrhagic Fever (DHF) and Dengue Shock Syndrome(DSS) in patients receiving Vitamin D supplement compared to those not receiving it.Methods: Diagnosed patients of DF (n=124) were enrolled in this comparative study. Patients were randomized into two groups having 62 participants in each group. Group A received single dose of 200,000 IU Vitamin D and Group B received no intervention. Both groups were followed for development of DHF or DSS. Chi square was applied to compare the groups.Results: One patient (1.6%) in Group A developed DHF. Seventeen (27%) patients in Group B progressed to DHF. The relationship between Vitamin D and progression to DHF was significant, X2 (2, N=170) =16.43, p= 0.000). The calculated relative risk was 0.0588 (95% confidence interval, .0081 to .4285; p for trend = 0.0588).Conclusion: Vitamin D decreases the risk of DHF and may have a role in management of dengue fever

Earthquake Preparedness in Schools of Islamabad

Background: Pakistan is located in the Himalayan region, which has the highest vulnerability to earthquakes. The Islamabad-Rawalpindi area lies in a tectonically active zone, where earthquakes have been frequent in the recent geological past. Earthquake preparedness in schools is relatively under studied area in Pakistan. The objective of this study was to determine the level of preparedness of schools for earthquakes and to compare it between urban and rural, government and private schools in Islamabad Capital Territory. Material and Methods: It was a cross-sectional comparative study. The study population was schools of Islamabad Capital Territory. The total sample size was 74 and non-probability purposive sampling technique was used.  Data was collected through a structured questionnaire pretested on 5% of the sample size and respondents were administrative staff of schools. Data was analyzed using SPSS version 21. Data of the categorical variables was presented in the form of frequencies (percentages). Statistical significance of association between school profile and level of preparedness was determined by using bivariate tabular association analysis (Chi square). Results: Out of 74 schools, 61 were private and 14 were government schools. 46 schools were located in urban areas while 28 were in rural area of Islamabad Capital Territory. Out of the total schools, 66.2% had written preparedness plan for earthquake and 73% of the schools had a safety committee to lead disaster response planning.  Most of the schools (82.4%) had minimum of two exits in high occupancy rooms. There was significant association of location of school with preparedness plan for earthquake (p=0.009), and type of school with two evacuation drills annually (p=0.03). Conclusion: Private schools and those located in urban areas are better prepared for earthquakes as compared to government schools and the ones located in rural areas

School Health Services

School health service is defined as ‘a service concerned with the early detection of health and social problems in school children and their subsequent treatment and surveillance’1 or ‘coordinated system that ensures a continuum of care from school to home to community health care provider and back’.2 Historically, the concept of school health services evolved in colonial American era by Benjamin Franklin who advocated a ‘healthful situation’ and promoted the primary subject of physical education in schools. Later, this concept gained major attention as a mean to promote public health and prevent disease after the report of the ‘Sanitary commission of Massachusetts’, headed by Lemuel Shattuck in 1850.3 Soon after Shattuck report, the medical and public health sectors began to recognize the role that schools could play in controlling communicable diseases with their captive audience of children and young people. On realization of school’s role in the prevention of public health problems, in 1995 WHO launched ‘Global School Health initiative’. The aim of this program was to mobilize and strengthen health promotion and education activities at the local, national, regional and global levels4. This initiative was designed to improve the health of students, school personnel, families and other members of the community through ‘health promoting schools’.

Financial Ethics: A Review of 2010 Flash Crash

Modern day stock markets have almost entirely became automated. Even though it means increased profits for the investors by algorithms acting upon the slightest price change in order of microseconds, it also has given birth to many ethical dilemmas in the sense that slightest mistake can cause people to lose all of their livelihoods. This paper reviews one such event that happened on May 06, 2010 in which $1 trillion dollars disappeared from the Dow Jones Industrial Average. We are going to discuss its various aspects and the ethical dilemmas that have arisen due to it

Frequency of cranial autonomic symptoms (cas) in migraine patients

Of all the painful states that afflict humans, headache is undoubtedly the most frequent and common reason for seeking medical help. Headache has over 300 different types and different etiologies; migraine is one of them and continues being an under diagnosed condition in many of cases as it can be accompanied by symptoms commonly associated with other causes of facial pain. Out of 28 million people in USA who have history of headache and symptoms which mimic the typical migraine only 48% are diagnosed of migraine

Obscure Gastrointestinal Bleed from a Gastrointestinal Stromal Tumor in a Jejunal Diverticulum: A Rare Case Report

We present a case of small bowel diverticulum with gastrointestinal stromal tumor (GIST). This GIST in the diverticulum was confirmed by immunohistochemistry and was of low-grade malignant potential

Financial Ethics: A Review of 2010 Flash Crash

Modern day stock markets have almost entirely became automated. Even though it means increased profits for the investors by algorithms acting upon the slightest price change in order of microseconds, it also has given birth to many ethical dilemmas in the sense that slightest mistake can cause people to lose all of their livelihoods. This paper reviews one such event that happened on May 06, 2010 in which $1 trillion dollars disappeared from the Dow Jones Industrial Average. We are going to discuss its various aspects and the ethical dilemmas that have arisen due to it

Financial Ethics: A Review of 2010 Flash Crash

Modern day stock markets have almost entirely became automated. Even though it means increased profits for the investors by algorithms acting upon the slightest price change in order of microseconds, it also has given birth to many ethical dilemmas in the sense that slightest mistake can cause people to lose all of their livelihoods. This paper reviews one such event that happened on May 06, 2010 in which $1 trillion dollars disappeared from the Dow Jones Industrial Average. We are going to discuss its various aspects and the ethical dilemmas that have arisen due to it