Hasil Final _Jurnal Analisis Rasio Youtube 5 Vendor Brand Perhiasan Terkenal Di Dunia.pdf

Youtube is a video sharing website created by three former PayPal employees in February 2005. The company is headquartered in San Bruno, California. Youtube allows users to create videos of minimum duration from 10 minutes to 8 minutes, accompanied by a variety of user/creator-generated video content, including movie clips, TV clips, and music videos. In addition, amateur content such as video blogs, and several other creative features. In Indonesia, there are 93.8 percent of the 170 million active users, making Indonesia the country with the largest Youtube users in the world. The number of active Youtube users in Indonesia can certainly provide an opportunity for brands to make the Youtube platform a social media marketing platform. There are 5 world-famous jewelry brand vendors that use Youtube as a marketing platform, namely: Dior, Tiffany & Co, Mikimoto, Cartier, and Buccellati. The purpose of this study is to calculate the credibility of the Youtube account performance of the Top 5 Famous Jewelry Brand Vendors in the World. The method used in this study is an exploratory quantitative method. The results of this study indicate that the vendor of a well-known jewelry brand in the world. Indonesia is ranked first and has good account performance credibility