What Makes Theatrical Performances Successful in China's Tourism Industry?

This study aims to explore the factors affecting the success of a popular tourist product, namely, theatrical performance, within the context of China's tourism industry and develop a model based on previously successful productions. Using qualitative software, 22 Chinese-language articles on theatrical performances are analyzed to generate a list of success factors, classified as internal and external. The internal factors are storyline and performing, market positioning and marketing strategy, investment and financial support, operation and management, performing team, outdoor venue, indoor/outdoor stage supporting facilities, continuous improvement, and production team. The external factors are collaboration between cultural industries and local tourism, government support, privatization, and social and cultural effect. This study also provides suggestions for the future development of theatrical performances in China

Feeling and Tourism Studies.

Drawing on critical social and spatial theories of emotion and affect this article offers a contribution to the concepts of danger-zone and dark tourism through a focus on feelings. Research findings on tourism in the Hashemite Kingdom of Jordan and the West Bank (of the river Jordan) in Palestine are presented to argue that exciting challenges are available to tourism research when closer attention is given to the embodied emotionality of tourist places in areas of ongoing socio-political conflict. The article discusses the conceptual implications when attentions turn to emotions and affects, and then describes how tourists and tour guides feel in areas of ongoing conflict. Considering emotions, affects and feelings opens up new research avenues for tourism studies