Choosing a Fit Technology: Understanding Mindfulness in Technology Adoption and Continuance

Mindfulness is an important emerging concept in society. This research posits that a user’s mindful state when adopting a technology is a crucial factor that determines how the technology will fit the task context at the post-adoption stage and, thus, has profound influence on user adoption and continued use of technology. Based on the mindfulness literature, we conceive of a new concept (mindfulness of technology adoption (MTA)) as a multi-faceted reflective high-order factor. We develop a MTA-TTF (task-technology fit) framework and integrate it into the cognitive change model to develop a research model that delineates the mechanisms through which MTA influences user adoption and continued use of technology. We examined the model via a longitudinal study of students’ use of wiki systems. The results suggest that mindful adopters will more likely perceive a technology as useful and choose a technology that turns out to fit their tasks. Hence, mindful adopters are likely to have high disconfirmation, perceived usefulness, and satisfaction at the post-adoption stage. The findings have significant implications for IS research and practices

How Users Engage in Technology Extra-Role Behavior in a Relationship with an IT — A Psychological Ownership Perspective

Involving in more interactions with the IT artifact, users may develop a relationship with the IT and even engage in voluntary contributions to the IT. In this study, we propose a new consequence of such human-IT relationship, technology extra-role behavior (TERB) to denote such voluntary contributions from the users. Drawing on the extra-behavior literature, we develop a comprehensive typology of TERB and conceive of it as having four dimensions: feedback and cooperation, advocates and endorsement, helping other users, and voluntary financial payment. In this study, we explore users’ connection to the TERB in a specific type of human-IT relationship, psychological ownership of IT (POIT). Built on the overarching framework of psychological ownership, we construct a conceptual model to depict why users are willing to contribute voluntarily with the perceived possession of an IT and how to design the IT to incubate this perception. Anticipated contributions and implications are discussed

Satisfaction to stay, regret to switch : understanding postadoption regret in choosing competing technologies when herding

Faced with uncertainty when choosing among a wide range of similar competing technologies, users often take a herding in technology adoption (HTA) strategy to make heuristic adoption decisions. The HTA strategy brings users cost and time savings and also casts doubt on user staying power. The extant adoption research has long focused on user satisfaction with the performance of the chosen technology (also known as the EDT perspective), but does not sufficiently account for the consideration of the decision process across competing alternatives. To fill this void, this research employs a holistic post-adoptive evaluation by introducing a regret perspective in relation to competing technologies. Specifically, we theorize and operationalize a new multi-dimensional construct of post-adoption regret and construct a research model to examine how HTA leads to post-adoption regret and how such regret influences user staying power. The results suggest: Post-adoption regret is formed primarily through two routes, outcome and process; and it is found to be more related to user switching while satisfaction is related to user retention. The research model is supported by two longitudinal field studies of users in Asia and Europe who chose between competing technologies in both forms of free software and paid hardware. Findings from this research have significant implications for IS research as well as industry practice

Investigating the Nonlinear Effects of Trust on Online Repurchase Intention -- The Role of E-Commerce Institutional Contexts

Recent literature has gone beyond assessing simple effects of trust on repurchase intention to understanding the more complex and intriguing impacts of trust on online repurchase intention in regard to the operational boundary of trust. In response to the call for further research on the boundary conditions under which trust operates in the e-commerce context, this study investigates the extent of nonlinearity on the trust-repurchase intention relationship under different perceived institutional contexts. Drawing on prospect theory, we propose that the positive relationship between trust and repurchase intention is concavely nonlinear in perceived effective contexts, and is convexly nonlinear in perceived ineffective contexts. Our hypotheses were empirically examined using survey data collected from online customers in New Zealand and Northern Ireland

From Usage to Contribution: A Synthesized Typology of Technology Extra-Role Behavior

Beyond usage, users can contribute to IT services and bring competitive advantages to IT vendors. To understand how to better mobilize the powerful user workforce, this study aims at studying user voluntary contributions in a general context of consumer

Engaging in Technology Extra-Role Behavior in a Human-IT Relationship: A Psychological Ownership Perspective

Users may develop a relationship with an IT service and voluntarily contribute to it. By formally establishing a connection between human-IT relationship and user voluntary contribution, this research looks into the IT service context and focuses on two issues. First, we draw on extra-role behavior literature and propose a new typology, technology extra-role behavior (TERB), for a comprehensive understanding of user voluntary contribution in the IT service context. Second, we supplement the existing works on human-IT relationship and take a psychological ownership (PO) perspective in explaining user voluntary contribution in a user-artifact relationship. Based on PO literature, we construct a research model to depict why users are willing to contribute voluntarily with the perceived psychological possession and how to design an IT service to induce this perception

Investigating the nonlinear and conditional effects of trust : the new role of institutional contexts in online repurchase

Trust is paramount to developing and maintaining long-term relationships in all stages of the customer lifecycle, including the repurchase stage. This research goes beyond the simple finding documented in the extant trust literature that the effect of trust will diminish. It sheds light on the role of institutional contexts and develops a nuanced understanding of the boundary conditions under which trust operates in the repurchase stage, where knowledge-based trust becomes more predominant. Drawing on a different theoretical tenet, prospect theory, we find that customers exhibit distinctively different transaction intentions in the two perceptual conditions of high and low trust in institutional contexts. Specifically, the nonlinear relationship between trust and repeat online transaction intention is inverted U-shaped curvilinear when trust in institutional contexts is high, but is U-shaped when trust in institutional contexts is low. With data collected from both e-commerce and mobile banking contexts using two different measures of institutional contexts, we employed a new and advanced latent moderated structural (LMS) equations approach for analysis and provided robust results. Our findings largely confirm the hypotheses and offer theoretical, methodological, and practical implications