1 research outputs found
Stories-Forward Hotel and Shopping Search Experience
When searching the internet on a phone for hotel or rental accommodations, users are inundated with multiple sources of information and options. Hotel search platforms currently provide consumers with aggregated results that require users to vertically scroll through static lists and generic property detail pages which can be overwhelming and time consuming. The new stories-forward platform described below overcomes these challenges and makes content consumption faster and more engaging by providing a visually-rich user interface experience with vertical and horizontal navigation within a story, as well as easy access to additional on-demand details without losing context