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    3 research outputs found

    Stabilizing Argentina's Wild Socioeconomic Swings: A Pragmatic Paradigm for a Steady Progress

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    LLC "CPC "Business Perspectives"
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    Directory of Open Access Journals

    Comparative vs. Conventional Advertising: a Study of the Differential Effects of Two Promotional Strategies on Attitude and Purchase.

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    LSU Digital Commons
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    LSU Scholarly Repository (Louisiana State Univ.)

    Marketing as a pluralistic discipline: The forestalling of an identity crisis

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    'Springer Science and Business Media LLC'
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