The stigma turbine:A theoretical framework for conceptualizing and contextualizing marketplace stigma

Stigmas, or discredited personal attributes, emanate from social perceptions of physical characteristics, aspects of character, and “tribal” associations (e.g., race; Goffman 1963). Extant research emphasizes the perspective of the stigma target, with some scholars exploring how social institutions shape stigma. Yet the ways stakeholders within the socio-commercial sphere create, perpetuate, or resist stigma remain overlooked. We introduce and define marketplace stigma as the labeling, stereotyping, and devaluation by and of commercial stakeholders (consumers, companies and their employees, stockholders, institutions) and their offerings (products, services, experiences). We offer the Stigma Turbine (ST) as a unifying conceptual framework that locates marketplace stigma within the broader sociocultural context, and illuminates its relationship to forces that exacerbate or blunt stigma. In unpacking the ST, we reveal the critical role market stakeholders can play in (de)stigmatization, explore implications for marketing practice and public policy, and offer a research agenda to further our understanding of marketplace stigma and stakeholder welfare

Recognizing and correcting positive bias: the salient victim effect

People seem to have stronger disapproving reactions when they have unfairly suffered from bias than when they have unfairly benefited from it (i.e., they seem less concerned when they have experienced positive bias). Is this because people do not care about the consequences of bias if it has positively affected them, or is it because they fail to notice positive bias? We argue that it is the latter, and that increasing awareness of a victim who has been harmed can “remove the blinders” of the beneficiary of bias. Across seven pre-registered studies of American participants, we tested the effect of a salient victim on people who have experienced positive bias. Our results show that when a victim has been made salient, beneficiaries of bias are more likely to recognize and condemn the positive bias, and they are also more likely to act to correct it. We found this salient victim effect when people reflected on their own positive treatment in society, when they benefited from favoritism in interpersonal interactions, and when they imagined benefiting from nepotism. The effect emerged with both direct and indirect manipulations of the victim. Moreover, the presence of a salient victim spurred more action in those who experienced positive bias even when there was a personal cost. We discuss the contributions of our research to the fairness, morality, and bias literatures

Stress and anxiety scores in first and repeat IVF cycles: a pilot study.

BACKGROUND: The role of stress in reproduction, particularly during treatment for infertility, has been of considerable interest; however, few studies have objectively measured stress and anxiety over the course of the IVF cycle or compared the experience of first-time and repeat patients. METHODS: This prospective cohort pilot study enrolled 44 women undergoing IVF at a university-based clinic to complete the State-Trait Anxiety Inventory (STAI), Perceived Stress Scale (PSS) and Infertility Self-Efficacy Scale (ISES) at three time points prior to ovarian stimulation (T1), one day prior to oocyte retrieval (T2), and 5-7 days post embryo transfer (T3). RESULTS: Mean STAI State scores were significantly elevated at all three time points (p<0.01). STAI State and PSS mean values did not change over time and did not differ in first-time vs. repeat patients. Self-efficacy (ISES) scores declined over time, with a greater decline for repeat patients. Of the 36 women who completed a cycle, 15 achieved clinical pregnancy. Using logistic regression modeling, all scores at T2 were correlated with pregnancy outcome with lower scores on the STAI State and PSS and higher scores on the ISES associated with higher pregnancy rates. CONCLUSIONS: Stress and anxiety levels remained elevated across all cycles. Women with lower stress and anxiety levels on the day prior to oocyte retrieval had a higher pregnancy rate. These results emphasize the need to investigate stress reduction modalities throughout the IVF cycle

T1, T2, and T3 scores in all participants.

<p><i>Note:</i> Values are means ± SD.</p><p><i>Note:</i> P values represent the main effect of time in the mixed models analysis.</p>a<p>n = 43.</p

Participant completion.

<p>Participant completion.</p

Logistic regression models predicting pregnancy at T1, T2, and T3.

<p><i>Note:</i> Values are means ± SD.</p